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AbstractObjectiveParticipantsMethodsResultsConclusionsA growing number of U.S. states have legalized cannabis for people 21 and older, but cannabis use and misuse can negatively impact college students’ health and academic achievements. We created a technology-delivered intervention designed to reduce cannabis misuse among college students.College students at one university in Washington state.We tested the intervention in a pretest, post-test lab experiment (N = 64). A person with experience in the cannabis marketing industry voiced the intervention, describing relevant laws, product knowledge, packaging literacy, serving sizes and potency, strategies for reducing misuse and possible harms of using.Participants viewed the intervention as highly credible and useful. The intervention increased participants’ confidence in cannabis product knowledge, confidence in responsible use, and perceptions of health risks.Such an intervention can positively impact participants’ confidence in navigating the legal cannabis landscape while increasing risk perceptions. The use of a credible source with industry experience is beneficial for reaching college students with such information. [ABSTRACT FROM AUTHOR]

Content analyses have documented that posts about cannabis are increasingly common on social media. The relationship between the cannabis-related content to which teens and college students are exposed on social media and how such content may be associated with intentions to use and use of cannabis is less known, however. We conducted an online survey with teens (N = 350) who lived in Washington state using online survey panel participants in June 2018 and with college students (N = 966) in a Washington state-wide university system in February and March 2019. Participants in both samples reported seeing both pro-cannabis and anti-cannabis messages on social media platforms. Exposure to pro-cannabis messages on social media was associated with an increased intention to use cannabis. Exposure to anti-cannabis messages on social media was indirectly associated with decreased intentions to use cannabis through negative outcome beliefs of cannabis use and, among college students, through perceived norms. Among college students specifically, exposure to pro-cannabis messages on social media was also associated with more frequent cannabis use. Health communicators could focus anti-cannabis messaging on negative outcome beliefs among teens and college students as well as norms among college students to potentially influence constructs associated with intentions and use. [ABSTRACT FROM AUTHOR]

Introduction: Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appreciation moderated these relationships. Methods: We conducted an online experiment with college students in Washington state. Participants viewed three brand‐generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation. Results: Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p < 0.01), which was associated with increased cannabis sex enhancement expectancies (b = 0.34, p < 0.001) and decreased cannabis sexual risk expectancies (b = −0.16, p < 0.001); exposure to such advertisements were also associated with increased perceptions of cannabis sexual risk scripts (b = 0.61, p < 0.001), which was associated with increased cannabis sexual risk expectancies (b = 0.53, p < 0.001). Body appreciation was associated with increased cannabis sex enhancement expectancies (b = 0.13, p < 0.01) and moderated the relationship between exposure to sexualised ads and cannabis sex enhancement expectancies (b = −0.21, p < 0.01). Discussion and Conclusions: Practitioners may want to consider how to increase critical consumption of cannabis content on digital media. Researchers should consider the possible role of body appreciation as it relates to cannabis and sex enhancement expectancies. [ABSTRACT FROM AUTHOR]

Sexual coercion has gained researchers' attention as an underreported form of sexual abuse or harm. The percentage of male and female college students who reported engaging in sexual coercion was as high as 82% for verbally coercive behaviors over the course of a year. Guided by heterosexual scripting theory and the integrated model of behavioral prediction, we examine potential factors associated with college students' intentions to sexually coerce or to intervene when friends plan to sexually coerce (bystander intention). Factors included young college students' beliefs about rape myth acceptance, perceived norms, efficacy to reduce sexual-assault risk, and exposure to men's and women's magazines. As predicted, results indicate rape myth acceptance was positively associated with intentions to sexually coerce, and negatively associated with bystander intentions to intervene. Students' efficacy to reduce sexual-assault risk was negatively associated with intentions to sexually coerce, and positively associated with bystander intentions. Exposure to the heterosexual scripts in men's magazines, which connect sexual prowess to masculinity, was associated with intentions to sexually coerce. Exposure to magazines was not associated with bystander intentions to intervene. Overall, an understanding of the independent contribution of these factors toward sexual coercion and intervention has implications for dating violence prevention programming. [ABSTRACT FROM AUTHOR]

Media coverage of some cancers in the past often equated cancer with a death sentence. Breast cancer coverage in 1990s magazines, however, has become less fatalistic, more frequent, and discusses a broader range of issues than before. This study examined whether the visual images accompanying magazine articles about breast cancer have also evolved. We used Goffman's (1976) rituals of subordination to measure patient-blaming and subordinating, disempowering images. We also analyzed race/ethnicity, body type, and age of females in the images to gauge whether these demographic risk factors were represented in a random sample of images from nine magazines over a 30-year period. Magazines analyzed represented three genres-women's magazines, fashion/beauty, and general news. Findings suggest that patient-blaming images have decreased in some categories and women portrayed are slightly more representative of risk factors of age and race/ethnicity. Magazine images tended to reinforce stereotyped portrayals of femininity to the detriment of cancer patients. Fashion/beauty magazines, aimed at younger women, were most likely to portray breast cancer images in stereotyped, patient-blaming ways, with the least representative images of risk factors. The social construction of feminine beauty seems to overpower accuracy in creating these images. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: Website: [C] 2000 by The Haworth Press, Inc. All rights reserved.] KEYWORDS. Breast cancer, media, risk factors, women's health

Previous research has identified that exposure to the crime drama genre lowers rape myth acceptance and increases sexual assault prevention behaviors such as bystander intervention. However, recent content analyses have revealed marked differences in the portrayal of sexual violence within the top three crime drama franchises. Using a survey of 313 college freshmen, this study explores the influence of exposure to the three most popular crime drama franchises: Law & Order, CSI, and NCIS. Findings indicate that exposure to the Law & Order franchise is associated with decreased rape myth acceptance and increased intentions to adhere to expressions of sexual consent and refuse unwanted sexual activity; whereas exposure to the CSI franchise is associated with decreased intentions to seek consent and decreased intentions to adhere to expressions of sexual consent. Exposure to the NCIS franchise was associated with decreased intentions to refuse unwanted sexual activity. These results indicate that exposure to the specific content of each crime drama franchise may have differential results on sexual consent negotiation behaviors. [ABSTRACT FROM AUTHOR]

Research into sexual consent among college students often focuses on gender and Greek community involvement differences. However, few studies have validated sexual consent measures used for such comparisons. The present study applied a structural equation modeling (SEM) framework to assess the psychometric properties and measurement invariances of two prevalent sexual consent measures across Greek membership and gender groups - the Sexual Consent-Related Behavior Intentions Scale and the Alcohol and Sexual Consent Scale. After establishing measurement invariance, the latent group means were tested between genders and Greek community status. The results with 501 college men (318 fraternity members and 183 non-fraternity members) and 1506 college women (1187 sorority women and 319 nonsorority women) suggested that both scales achieved scalar invariance, permitting confident usage for comparisons across Greek memberships and genders. The latent mean analyses revealed significant differences in intentions to negotiate sexual consent and beliefs regarding alcohol-involved sexual assault among the different groups.

Sexual assault is a serious public health issue that is particularly pervasive on U.S. college campuses, and it is well established that men's acceptance of rape myths is associated with negative, and even harmful, attitudes and behaviors toward women. Given the association of rape myths with sexual assault, there is a critical need to identify factors associated with men's acceptance of such myths. To this end, we surveyed 318 fraternity men and 183 non-fraternity college men in the United States to test whether sports media use and conformity to masculine norms, specifically beliefs in controlling women and sexual permissiveness, are associated with rape myth acceptance. Results showed that, after controlling for demographic characteristics including fraternity membership, regular sports media exposure, conformity to masculine norms that support control over women and permissive sexual activity (e.g. playboy norms), were positively associated with rape myth acceptance. This study contributes to a better understanding of multidimensional relationships between sports media consumption, conformity to masculine norms, and rape-supportive culture among young men.

Recreational marijuana continues to be legalized in U.S. states, with popular media discussing connections between cannabis and the facilitation of sexual activity. We conducted two surveys with adolescents and college students in Washington state to examine the role of viewing social media and pro-marijuana content on sex-related marijuana expectancies and intentions to use. In Study 1, among adolescents ( N = 350), we found connections between social media use, exposure to pro-marijuana content, and sex-related marijuana expectancies, with boys' sex-related marijuana expectancies predicting intentions to use marijuana. In Study 2, we expanded this research to college students ( N = 966), with the addition of frequency of marijuana use as an outcome. For men, sex-related marijuana expectancies were negatively associated with marijuana use. Sex-related marijuana expectancies were not associated with intentions to use or use of marijuana among adolescent girls and college women. Our findings highlight how social media use is associated with increased exposure to pro-marijuana content for adolescents and college students, and how such content is associated with sex-related marijuana expectancies. The mixed relationships in our data between sex-related marijuana expectancies and intentions and use highlight potential gender and developmental differences.

Adolescents often post content related to risk behaviors online, and social media posting related to substance use has been found to be associated with intentions to use substances. However, there is a dearth of research about what may motivate an adolescent to share marijuana-related content. This study aimed to examine the types of content related to marijuana that adolescents are posting on social media and what may influence such sharing. We conducted an online survey in Washington state ( N  = 350)-a state in which recreational marijuana use is legal for persons at age 21 years and older-and examined adolescents' social media sharing of marijuana-related content. Thirty-one percent of adolescents in our study reported sharing marijuana-related content on social media, with 24 percent of adolescent participants sharing marijuana-related memes. Peer marijuana use and perceived parents' approval of marijuana were positively associated with the likelihood of posting marijuana-related content on social media. Increased perceived parental monitoring was negatively associated with posting marijuana-related content on social media; however, increased parental media monitoring was not. Our research highlights the factors that may influence adolescents' decisions to share marijuana-related content on social media. Internal factors, such as personal beliefs, were not associated with sharing such content in the final model, whereas external factors, such as perceived peer use and parent approval, were positively associated. Our results have implications for communicators who may want to address adolescents' norm perceptions, and parents who may want to informally monitor their children instead of monitoring their children's social media.

The current study explored the influences of advertising exposure, numbers of marijuana retailers, distance to retailers, and constructs from the integrative model of behavioral prediction, including outcome beliefs, perceived norms, and efficacy, on youth's intentions to use marijuana in a state in which the use of recreational marijuana is legal. A state-wide online cross-sectional survey of 350 adolescents ages 13-17, residing in Washington state, was conducted in June 2018. The results of the regression analysis suggest that exposure to marijuana advertising, positive and negative outcome beliefs, and perceived peer norms were associated with intention to use marijuana. Distances to retailers moderated the relationships between exposure to advertising and intentions, as well as between positive outcome beliefs and intentions. States that have legalized recreational marijuana should continue considering the location of retailers in relation to neighborhoods and advertising regulations to reduce the appeal to youth. Additionally, prevention efforts could aim to influence outcome beliefs and norms in an attempt to reduce adolescents' intentions to use recreational marijuana.

Alcohol-facilitated sexual assault is a serious problem on college campuses, and bystander intervention has been shown to be a successful method in reducing sexual assaults. Although there are a number of factors associated with individuals' intentions to intervene in sexual assault situations, the media's cultural scripts that link alcohol consumption to sexual success may play a role. Alcohol advertisements, in particular, routinely portray women as sexual objects and often link alcohol consumption to sexual success; therefore, exposure to such content may be negatively associated with people's intentions to intervene in alcohol-facilitated sexual assault situations. Thus, the current study investigated if exposure to and perceptions of objectified images of women in alcoholic beverage advertisements were associated with college students' intentions to intervene in alcohol-facilitated sexual assault situations. Undergraduate college students (N = 1208) were randomly assigned to view three alcohol advertisements that either included highly-objectified or low-objectified women, and then they reported their perceptions of the women in each of the alcohol advertisements and their intentions to intervene in sexual assault situations. Hierarchical regression analyses indicated that individuals' perceptions of alcohol advertisements moderate the relationship between exposure to objectifying alcohol advertisements and intentions to intervene in sexual assault situations.

In the United States, approximately one in five sexually active teens report alcohol or drug use before their last sexual encounter. The co-occurrence of alcohol with sex increases risky behaviors, such as having unprotected sex. Magazines that target adolescents often feature alcohol advertisements with sexual innuendo and female objectification. Such advertisements may inform adolescents' expectancies that alcohol can facilitate sex. With an experimental design and path analysis, we examined 874 adolescents' (ages 15-17, M = 16.05) exposure to objectifying alcohol ads, their perceptions of the ads, and their attitudes about women's sexualization in relation to sex-related alcohol expectancies. For female adolescents we assessed their enjoyment of sexualization, and for male adolescents, we assessed their perceived enjoyment of sexualization among women. Teens' perceptions that alcohol ads promote the co-occurrence of alcohol with sex mediated the effect of ad exposure and perceived realism of the ads on sex-related alcohol expectancies. The enjoyment of sexualization construct mediated the effect of wishful identification and perceived realism on sex-related alcohol expectancies. Wishful identification also directly related to sex-related alcohol expectancies. Results challenge the alcohol industry's compliance with advertisement regulations and suggest media literacy as a strategy to promote healthy sex-related alcohol expectancies among adolescents.

This study compared alcoholic and nonalcoholic beverage advertising to which adolescents are exposed. A census of beverage advertising (N = 757) in popular magazines and television during November 1999-April 2000 was analyzed. Most alcohol ads appeared in Sports Illustrated (110), Rolling Stone (98), and Playboy (75) and outnumbered nonalcoholic beverage advertising by 3 to 1. Alcohol was almost never associated with dining. Alcohol ads emphasized sexual and social stereotypes and lacked diversity. One of every 6 magazine alcohol ads, and 1 of every 14 video-based ads, appeared to target teenagers. Many similarities existed between alcohol and nonalcohol ads. We conclude that alcohol is advertised heavily to youth through placement and appeals. The fact that themes in alcohol ads frequently parallel those in nonalcoholic beverage ads may further increase youths' receptivity.