Evacuation is oftentimes the best means to prevent the loss of lives when residents encounter certain hazards, such as hurricanes. Emergency managers and experts make great efforts to increase evacuation compliance but risk area residents may procrastinate even after making the decision to leave, thus complicating response activities. Purpose - This study explores the factors determining evacuees’ mobilization periods, defined here as, the delay time between the decision to evacuate and actual evacuation. The theoretical model that guides this research is built on the protective action decision model (PADM). It captures both the social and psychological factors in the process of transferring risk information to mobilization action. The psychological process of risk communication originates from personalized external information and ends with the formation of risk perception, ultimately influencing evacuees’ mobilizations. Design/methodology/approach – Using structural equation modeling (SEM), the model is tested using survey data collected from Hurricane Rita (2005) evacuees in 2006 (N = 897). The residents of three Texas coastal counties (Harris, Brazoria, and Galveston) are randomly selected and telephone-interviewed. Findings – The findings indicate that mobilizations are affected directly by respondents’ concerns of the threats to their personal lives and costs and dangers on their evacuation trips. The perceptions of evacuees can be related to their exposure, attention, and understanding of the risk information. Research limitations/implications – The results suggest that practitioners pay more attention on the residents’ understanding of different types of risks, their abilities to process the risk information, as well as the means information is delivered. Therefore the public authorities should be more active in protecting evacuees’ properties and assets, as well as encourage evacuees to take closer shelters to avoid potential costs on road. Also the community should be more involved in mobilizing evacuation, as long as social cues can assist evacuees to better comprehend the threat information. Originality/value – This study tests the PADM framework empirically and structurally. It also clarifies the definition of evacuation mobilization using a new operation based on the evacuation groups per household.