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Transparency and information disclosure are important elements in the building strong and confiding relationships between core stakeholders of the hospital, including patients, physicians and hospital management, and allow improving hospital performance on the market. Effects of transparent information environment existence in the medical institution can be wide but the most compelling and attractive are those, which are connected with motivation to improve and change of patients and physicians attitudes towards organisation. On the base of non-for-profit hospital in one of the regions in the Russian Federation, this study examined information flows between hospital, physicians and patients, and their perspectives towards transparency. In order to achieve aims of the research, surveys and interview were conducted in the hospital, according to which results inferences and recommendations were developed.