512 results on '"Hunt, Shelby D."'
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2. Masterful operant resources, masterful marketing competences, and the masterful marketing academic.
3. Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance
4. Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
5. For re-institutionalizing the marketing discipline in Era V
6. Indigenous theory development in marketing: the foundational premises approach
7. The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
8. Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs
9. Marketing theory : Foundations, controversy, strategy and resource-advantage theory.
10. Competitive Irrationality: The Influence of Moral Philosophy
11. Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
12. The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
13. A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career
14. Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation
15. Building customisation capability in B2B marketing: the role of organisational capital.
16. Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?
17. Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?
18. The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
19. Indigenous theory development in marketing: the foundational premises approach
20. Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
21. The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract
22. The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract
23. Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
24. Alderson’s General Theory of Marketing: A Formalization
25. A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
26. Alliance market orientation, new product development, and resource advantage theory
27. Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition
28. The evolution of resource‐advantage theory : Six events, six realizations, six contributions
29. Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
30. The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare
31. Doctoral seminars in marketing theory : For incorporating the history of marketing practice and thought
32. Explicating the inductive realist model of theory generation
33. Masterful operant resources, masterful marketing competences, and the masterful marketing academic
34. Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
35. Economic growth: should policy focus on investment or dynamic competition?
36. The explanatory foundations of relationship marketing theory
37. Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability
38. A Responsibilities Framework for Marketing as a Professional Discipline
39. The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory
40. Legends in Marketing: A Review of Shelby D. Hunt's Volumes
41. Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
42. Determining marketing strategy : A cybernetic systems approach to scenario planning
43. Marketing as a profession: on closing stakeholder gaps
44. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
45. Resource-Advantage Theory and Embeddedness: Explaining R-A Theory's Explanatory Success
46. Commentary ‐ A General Theory of Competition: issues, answers and an invitation
47. Competition as an Evolutionary Process and Antitrust Policy
48. The Resource-Advantage Theory of Competition
49. Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
50. Marketing (as) Rhetoric: paradigms, provocations, and perspectives.
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