Purposely, the main focus of this research was to analyze the feasibility of investment value on Cluster Bukit Viola Citra Indah City housing development project. Housing development projects play a key role in the economic development of every society and country. According to the European Commission (2005), housing has an important role in the economic development of every country and it makes 10%-20% of economic development. The request for housing in economic will respond through a concept of purchaser act, it means that consumers would consider in buying a house subjected to the usefulness of the house. In other words, the business person needs to conduct marketing policy and implementation with its maximum usefulness in the opinion of the consumer, (Chantuk, T., Kulsawat, T., & Klangburam, N. 2013). The main objective of this study was to determine the total cost, feasibility and infeasibility and the total profit can be obtained from this Project. For analyzing the investment value of this housing project, and to determine the level of feasibility of the project we used Net Percent Value (NPV) and Benefit Cash Ratio (BCR indicators. In this study, we used Microsoft excel to analyze the data. Through the calculation and data analysis, the result of NPV and BCR with 20%, 25% and 30% profits have different results. With 20% profit the outcome of NPV 5.337.773.360,935 and greater than 0 and the outcome of PCR is 1.4 greater than 1 so, the project is feasible, with 25% the outcome of NPV is 11.119.394.451,093 greater than 0 and the outcome PCR is 1,09 greater than 1 so, the project is feasible and with 30% profits the outcome of NPV is Rp 16.901.015.541,250 greater than 0 and then outcome of PCR is 1,13 greater than 1 and the project is feasible to run. Among these three analyses is the best choices is 25 % because this is the optimum condition that the project can run safely. [ABSTRACT FROM AUTHOR]