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Hydraulic fracturing fracture propagation is the main factor affecting the fracturing effect. In view of the more diversified selection of fracturing fluid, the problem of fracture propagation in non‐Newtonian fluid fracturing is often encountered in fracturing. In this paper, the influencing factors of fracture propagation of non‐Newtonian fluid fracturing fluid are analyzed. Based on PKN model, a three‐dimensional fracture propagation model considering the rheology and filtration of fracturing fluid is established, the better fracture shape simulation results are given, and the effects of fluid properties, rock physical properties, and injection parameters on fracture propagation are analyzed in detail. The research shows that (1) in the process of fracture propagation, the fracture length and width gradually increase, and the corresponding pressure in the fracture also increases. The overall increase trend is that the growth is rapid in the initial stage of fracturing and gradually slows down in the later stage. (2) The greater the consistency coefficient and rheological index, the greater the fracture width and pressure in the fracture, and the easier it is to form wide fracture. The larger the filtration coefficient is, the weaker the fracture forming ability is, and the fracture width, length, and pressure in the fracture are reduced. (3) Rock physical properties have a certain influence on fracture propagation, Young's modulus has a great influence on fracture propagation, while Poisson's ratio has little influence on it. However, the larger the Young's modulus, the more difficult the fracture is to expand, and the smaller the corresponding fracture width. (4) The larger the pump injection rate, the larger the fracture size and the higher the pressure in the fracture. The model can provide a theoretical basis for fracturing design and fracture shape prediction. [ABSTRACT FROM AUTHOR]