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Your search keyword '"Horse-racing -- Advertising"' showing total 18 results
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18 results on '"Horse-racing -- Advertising"'

2. Horseracing body in sponsorship search

Subjects
Corporate sponsorship, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, Business, international
Abstract

The British Horseracing Board (BHB) is in talks with major brands over a pounds 1.5m sponsorship package for the title rights to jump racing's Order of Merit competition. The sport's [...]

Published
2005

3. DIRECT CHOICE: Royal Ascot

Subjects
Royal Ascot -- Advertising, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, Business, international
Abstract

When the Royal Ascot mailer landed on my doormat, I was pleasantly surprised by its refreshing and colourful layout. As an event steeped in tradition and pageantry, I was expecting [...]

Published
2003

4. Discover Racing, the initiative launched

Subjects
Mirror Group PLC -- Contracts -- Advertising, Racing and Betting Marketing Group -- Advertising, Newspapers, Newspaper publishing -- Contracts, Gambling industry -- Advertising -- Contracts, Horse-racing -- Advertising, Contract agreement, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Discover Racing, the initiative launched by The Racing and Betting Marketing Group to boost young people's interest in horse-racing, has signed a long-term commercial deal with Mirror Group Newspapers. A [...]

Published
2001

5. NYRA MAKES RUN AT YOUNG SET

Author

Feitelberg, Rosemary

Subjects
Belmont Stakes (Horse race) -- 2001 AD, Sports facilities -- Advertising, Horse-racing -- Advertising, Business, Fashion, accessories and textiles industries, Retail industry, New York Racing Association -- Advertising
Abstract

NEW YORK -- It's post time for Seventh Avenue. As part of its plan to attract younger fans, the New York Racing Association is trying to dust off its image [...]

Published
2001

6. Carlton bids £400m for racing rights

Author

Kleinman, Mark

Subjects
Arena Leisure PLC -- Advertising, Carlton Communications PLC -- Advertising, Television broadcasting industry -- Advertising, Sports facilities -- Advertising, Racetracks (Horse-racing), Television broadcasting, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, Business, international
Abstract

Canton Communications has pledged to spend £50m on marketing UK horseracing if its bid for the media rights to the sport beats its rival bidder Arena Leisure. The firm has [...]

Published
2000

7. NTRA wants jockey advertising issue on fast track

Author

Mullen, Liz and Karman, John R., III

Subjects
Sports associations -- Laws, regulations and rules, Sports associations -- Contracts, Jockeys -- Endorsements, Horse-racing -- Advertising, Sports sponsorship -- Planning, Sports sponsorship -- Laws, regulations and rules, Contract agreement, Government regulation, Company business planning, Business, Business, regional
Abstract

The National Throughbred Racing Association (NTRA) has pushed jockey advertising to the top of its priority list and wants tracks, sponsors, racehorse owners and jockey representatives to work out rules that would benefit the riders while protecting existing sponsors. The conflict that arises from the sponsorship pattern by various advertisers is highlighted.

Published
2004

9. Races bet on princess power

Author

Swinburn, Amanda

Subjects
Horse-racing -- Advertising, Business, Business, international
Abstract

Feb 15, 2005 (B&T Weekly - ABIX via COMTEX) The Australian Jockey Club (AJC) has enjoyed a lot of success with its 'Princess' series of marketing campaigns. The campaigns, which [...]

Published
2005

10. Big trophies: Creative Alliance captures LG&E ad account; Arian, Lowe bags Breders' Cup 'Pick-Seven.' (Louisville Gas & Electric Co.'s advertising account; Arian, Lowe & Travis Advertising Inc.; Breeders' Cup National 'Pick Seven' betting pool)

Author

Kamuf, Rachael

Subjects
Louisville Gas and Electric Co. -- Advertising -- Contracts, Creative Alliance Inc. -- Contracts -- Advertising, Arian, Lowe & Travis -- Contracts -- Advertising, Advertising agencies -- Contracts, Energy industry -- Advertising, Horse-racing -- Advertising, Contract agreement, Business, Business, regional
Abstract

Big trophies Creative Alliance captures LG&E ad account; Arian, Lowe bags Breeders' Cup |Pick-Seven' Two Louisville advertising agencies have picked up prestigious new clients. Louisville Gas & Electric Co. ended [...]

Published
1991

11. Merkley spends a day st the races

Author

Kim, Hank

Subjects
Merkley Newman Harty -- Contracts -- 00290013, Advertising agencies -- Contracts, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, general, National Thoroughbred Racing Association -- Advertising
Abstract

NEW YORK--Merkley Newman Harty on Wednesday will break the inaugural ad campaign for the National Thoroughbred Racing Association that is intended to overcome the notion that horse racing lacks class. [...]

Published
1998

12. N.Y. Racing Association chooses a winner

Subjects
MacNamara Stewart Saperstein -- Contracts, Advertising agencies -- Contracts, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, general, New York Racing Association -- Advertising
Abstract

NEW YORK--Just over a month after parting ways with Lowe & Partners/SMS, the New York Racing Association has chosen MacNamara Stewart Saperstein to handle its estimated $3 million advertising account, [...]

Published
1997

13. Diary: York jockey outrides all expectations

Subjects
Tourist offices -- Advertising, Horse-racing -- Advertising, Advertising, marketing and public relations, Business, Business, international
Abstract

Yorkshire Tourist Board's stunt to generate publicity for Royal Ascot - held at York race course for the first time this year while the main course at Ascot is closed [...]

Published
2005

14. 'Endemic factionalism' stifling racing

Author

Stephens, Kevin

Subjects
Sports facilities -- Advertising, Horse-racing -- Advertising, Television broadcasting of sports -- Economic aspects
Abstract

Kevin Stephens argues that fragmented, struggling sports such as horse racing need to unite and package their sport to make it commercially attractive. "General de Gaulle once pondered on the […]

Published
2000

15. Ad firms begin jostling for two state accounts

Author

Duffy, Robert

Subjects
Massachusetts -- Contracts, Hill, Holliday, Connors, Cosmopulos Inc. -- Contracts, Advertising agencies -- Market share, Travel industry -- Advertising, Horse-racing -- Advertising, Lotteries -- Advertising, Business, Business, regional
Abstract

The race is on for two lucrative state advertising contracts that could be worth as much $17 million. Competition for the state's high-profile tourism and lottery advertising business is always [...]

Published
1991

17. Like fine whiskey, Jim Beam Stakes gets better with time

Author

Tate, Skip

Subjects
James B. Beam Distilling Co. -- Advertising, Alcoholic beverage industry -- Advertising, Horse-racing -- Advertising, Business, Business, regional
Abstract

Like fine whiskey, Jim Beam Stakes gets better with time It's been 10 years since the James B. Beam Distilling Co. put its top dollar on the bottom line of [...]

Published
1991

18. Premium premium

Author

Gelband, Myra

Subjects
Harness racing -- Advertising, Horse-racing -- Advertising
Published
1979

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