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Abstract This paper looks at how two sports teams, hockey club the Toronto Maple Leafs and Football Club Barcelona, have each built and leveraged their brand equity. The main differences [...]

THERE PROBABLY WASN'T a hockey fan around who would have predicted the New Jersey Devils would meet the Mighty Ducks of Anaheim in last year's Finals. It's that kind of […]

TALENT IN, TALENT OUT. THAT'S been the recurring theme in NCAA hockey the last couple of seasons. For instance, last year's freshman class was one of the best in recent […]

GREAT SCORING DUOS ARE more than simply an assemblage of talented players. Sending out the most feared shooter and adept playmaker does not guarantee success, Every team has experienced frustration […]

For all you mighty ducks and Panthers fans, get real. Sure, your teams came close to hockey's mightiest achievement, winning the Stanley Cup. "The disappointment was bitter when they fell. […]

WE WENT THE TROUBLE OF renting out a 10,000-seat venue, hiring a choreographer and 50 trained dancers, and even lining up a few celebrity presenters for this year's Digesties, HOCKEY […]

YOU'RE EXCITED TO RIP OPEN the new dieting packet when it arrives. This time, no doubt, you will lose the excess weight--all of it Two weeks into the diet, you're […]

AS THE NHL SEASON ENTERED ITS HOME STRETCH, THE Vancouver Canucks were solidly leading their division and fighting for the best record in the whole Western Conference. You would think […]

OVER THE COURSE OF LAST SEAson, several things emerged from the NHL's Central Division: * The Stanley Cup champions, Detroit. * One of the biggest surprise teams in the league […]

THERE WAS A LOT OF SUBTRACTing going on in the division. Toronto couldn't afford Curtis Joseph, so he took a better offer and headed to Detroit The Bruins weren't able […]

AFTER YEARS OF WATCHING Dallas take home the division title in the Pacific, the San Jose Sharks finally put an end to the Stars' five-year reign last season and won […]

BRYAN TROTTIER SPENT MOST of his career as The Enemy. The Hall of Fame center made life miserable for opponents during his years with the New York Islanders, but seemed […]

AT THE AGE OF 37, PETER Laviolette is the youngest coach in the Atlantic Division. And as he starts his second year behind the New York Islanders' bench, he's also […]

ITS HARD TO IMAGINE ANY TEAM from the lightly regarded Southeast advancing deep in the playoffs this season. Then again, who would have thought that Carolina could have reached the […]

THE MONTREAL CANADIENS boasted a formidable hockey team in the '60s--winning four Stanley Cups in a five-year span from 1964 to '69. The contributions of Hall-of-Famers Jean Beliveau, Henri Richard, […]

Plagued by neutral-zone traps and a lack of scoring, the NHL is determined to restore offense of the game The NHL has had to do a lot of damage control […]

1. Philadelphia Flyers They addressed defensive breakdowns against Detroit by signing Edmonton's Luke Richardson, 29, to a free-agent contract, then sent Mikael Renberg and Karl Dykhuis to Tampa Bay for […]

Imagine. Wayne Gretzky in a New York Rangers uniform. Gretzky in the land of Namath, Mantle, Reggie, Clyde Frazier and Saint Messier. A decade ago, the arrival of the Great […]

When it counted in the playoffs, the speed, talent, mobile defense and goaltending of Patrick Roy made the Avalanche head and shoulders above the rest. Now, everyone is trying to […]

Whew, that was different, eh? The NHL's solution to minimizing the half-life of fan outrage at its brainless 120-day lockout was a 48-game sprint to the playoffs. Those boys of […]

Welcome to the National Hockey League's "Year of the If"--as in, if the New York Rangers can remember how much work it took to win the Stanley Cup last season, […]