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Up to half of Malaysia's private higher education institutions could be forced to close if the country's private higher education sector were to collapse, leaving only those with substantial financial support to remain open. More than half of the country's small businesses have shut down due to the Covid-19 coronavirus, which has almost likely pushed the country into recession. This has worsened the prognosis for the already troubled university sector. Hence, student loyalty is another proven solution in combating these challenges. The purpose of this research is to look into and analyse the impact of service quality, university image, student satisfaction, and loyalty at private universities in Kedah, Malaysia. As this paper is a pilot study, therefore 150 questionnaires were distributed to target respondents. SPSS was used to analyse the 86 samples of private university students in the northern region of Malaysia. Findings postulate that only service quality, commitment and satisfaction affect a loyalty among private university student in northern region. This study helps institutions, teachers, and policymakers understand what makes private university students want for them to keep loyal with the universities.

This study aims to investigate the factors that may influence students' satisfaction on online learning platforms, the extent to which they are satisfied with their use of online learning platforms, and the effects of switching from traditional classroom instruction to online instruction on undergraduate students. This study employs a quantitative research methodology. Using a survey method, data were collected from voluntarily participating individuals. Using SPSS, the significance of the collected data was then determined. This study discovered that all variables (Internet Accessibility, University Facilities Performance, Discipline, Flexibility, and Teaching) have a positive, albeit weak, correlation with Student Satisfaction. All variables (IA, T, DP, F, and UFP) are positively significant with respect to the dependent variable (SS), but the relationship between the variables is weak. Internet accessibility (IA) and Teaching (T) were discovered to share a moderate amount of variance. Flexibility (F) and Discipline (DP) share a small degree of variance. In contrast, University Facilities Performance (UFP) has a high degree of common variant.