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This article adopts a reflexive methodology, called rapid logging, to examine how heritage values relating to the same heritage 'thing' are variously crafted by the mutual agencies of human and non-human actors on and with social media. In the process, it also explores the (in)visibilities produced through the heritage value assemblages co-curated by researchers with other actors including social media platforms and data, past objects, places and practices. The analysis focuses on the values associated with a specific case study, the area once occupied by the Old Gas Works, in North Canongate, Edinburgh, UK. Our conclusions demonstrate the importance of multi-platform and reflexive research to develop contextual and critical understandings of heritage value assemblages that can lead to fairer decision-making in heritage and more just societies. [ABSTRACT FROM AUTHOR]