1. Determinants of Consumer Satisfaction and Behavior in Online Shopping: A Case Study of North Karnataka, India.
- Author
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Hiremath, V. R. and Ingalagi, Sanjeev
- Subjects
CONSUMER behavior ,CUSTOMER satisfaction ,WEBSITE usability ,CUSTOMER loyalty ,ONLINE shopping - Abstract
This study investigates the determinants of consumer satisfaction and behavior in online shopping, specifically within the North Karnataka region of India. In the rapidly growing e-commerce industry, understanding these determinants is critical for businesses to enhance customer satisfaction and loyalty. The research focuses on website usability, trust, convenience, monetary benefits, and payment security, which influence consumer purchase decisions. Additionally, the study explores shopping cart abandonment and the effectiveness of return and replacement policies. The findings provide insights into the unique characteristics of online shoppers in North Karnataka, highlighting the significance of tailored e-commerce strategies for semi-urban and rural areas. The study concludes that secure transactions, user-friendly interfaces, and effective loyalty programs are pivotal in driving consumer satisfaction and online shopping behavior in this region. [ABSTRACT FROM AUTHOR]
- Published
- 2024