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2. The use of 'country of origin' to develop a brand image by companies operating in the Canadian defence sector

Author

Hill, Ken and Carter, Steve

Subjects
658.8
Abstract

The study explored how and why companies in the Canadian defence sector make use of country of origin (COO) in their print advertising to develop a brand image. Using an interpretive method, the research methodology consisted on a content analysis of 1229 print advertisements supported by a series of semi-structured interviews with the resulting transcripts analysed using a hermeneutic approach. The study indicated that over 40 percent of print advertisements used at least one facet of COO, with Country of Brand (COB) having the highest occurrence. It was found that firms used COO to appeal to their customer, create brand awareness and to assist in exports and did not use COO as it was not deemed required, there were better communication channels to promote COO and that readers of the subject magazines knew which firms were Canadian. As this is the first study into the use of COO in a Business to Government (B2G) sector, specifically the Canadian defence sector, the study provides new information to the body of literature. The study also provides practical contributions to firms operating in this sector including a framework model that can be used to assist in creating a marketing strategy.

Published
2019

14. Book reviews

Author

Guala, Gerald, Qiu, Yin-Long, Bittrich, Volker, Forster, Paul I., Haller, Barbara Frei, Hill, Ken, Blattner, Frank R., Rohwer, Jens, and Savolainen, Vincent

Published
2000
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16. Editor's pick.

Author

Hill, Ken, McHardy, Jim, Hulme, David, Willis, Robert, Ovenden, Rose, Kemp, Will, Newkirk, Ingrid, and Walters, Keith

Subjects
*LUNAR surface, *SOIL microbiology
Abstract

We have lost touch with our wider microbiome 1 July, p 17 From Will Kemp, Wagait Beach, Northern Territory, Australia You suggest that industrialisation and diet may influence the human gut microbiome. Defecation would have returned gut microbes directly to the soil, rather than waste being carried away by modern sewerage systems. Views Your letters There is no easy way to tackle the obesity epidemic 15 July, p 32 From Ken Hill, London, UK Obesity is worrying ly omnipresent in some countries and is, in my opinion, unlikely to be significantly abated by the use of drugs. [Extracted from the article]

Published
2023

17. ATVMX NATIONAL CHAMPIONSHIP.

Author

Hill, Ken

Subjects
NATIONAL championships, PROFESSIONAL sports, HISTORY of sports, PRESSURE washing
Abstract

Hetrick out-jumped Wienen to take the lead. Wienen got out of the turn clean, but Hetrick was caught in the middle of the pack in turn two. Both Hetrick and Wienen must work for every place they pick up in every moto. [Extracted from the article]

Published
2022

18. 2022 GNCC OPENING ROUNDS.

Author

Hill, Ken

Subjects
ALL terrain vehicle racing
Abstract

FEATURES The 2022 Grand National Cross- Country series ATV racing started just as everyone expected it to with the return of Yamaha men Walker Fowler and Brycen Neal going head to head and swapping wins through the first four rounds. Brycen Neal grabbed the win in round one, but this tiny gap over Fowler at the flag is typical of the close finishes this year. Top left: Brandon Frazier won round two, but Haedyn Mickelson and Cody Collier also have wins. [Extracted from the article]

Published
2022

19. Early Infant Morbidity in the City of São Paulo, Brazil

Author

Hill Ken and Machado Carla J

Subjects
Computer applications to medicine. Medical informatics, R858-859.7, Public aspects of medicine, RA1-1270
Abstract

Abstract Background Early infant morbidities may produce adverse outcomes in subsequent life. A low Apgar score is a convenient measure of early infant morbidity. We study determinants of early infant morbidity (sex, plurality, mode of delivery, prior losses, gestational age, prenatal care and birth weight, parity and maternal age, race, maternal education and community development) for the 1998-birth cohort, City of São Paulo, Brazil. Methods This study identified all deliveries that took place in the City of São Paulo during 1998. Information was extracted from 209,628 birth records. We used multivariate logistic regression to assess the effect of each independent variable on Apgar score less than seven at one minute and Apgar score less than seven at five minutes. Results Low birth weight, prematurity and community development were found to be strong predictors of morbidity. Maternal education showed strong negative correlation with both Apgar scores. The negative correlations between maternal schooling and Apgar scores were observed after prenatal care, parity and maternal age were included in the model. Unmeasured proximate factors may thus be the true source of disparity between educational groups. Children of very young adolescent mothers had lower Apgar scores at one minute (but not at five minutes) than those born to mothers 15 to 19. Parity one or higher was associated with decreased odds of low Apgar scores. Cesarean section and operative delivery were associated with higher odds of early infant morbidity. Conclusion Education may allow mothers to have better care in the peripartum period. More educated mothers may be more likely to recognize certain morbidities through the pregnancy period and the monitoring of such morbidities yields better infant outcomes. Also, having less than seven prenatal care visits was found to predict early infant morbidity and one way to increase the use of such services is to focus on aspects of care that may lead to easier accessibility and continuity of prenatal care. Physicians should inform mothers about the risks associated with high number of children for a next infant and also about the risks for the infant associated with unnecessary cesarean sections. Special attention should be paid to adolescent mothers, since much of their increased risk is likely to be minimized by counseling.

Published
2003
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21. 2021 GNCC SERIES KICKOFF.

Author

Hill, Ken

Subjects
WILD boar
Abstract

Neal followed Fowler from the Youth ranks and has always been just a step behind the champ, although he has managed to secure quite a few wins. Multi-time former champ Chris Borich effortlessly made the switch from his 2020 Honda team to his Suzuki privateer bike. FEATURES The short off-season seems to get shorter each year for those competing in the Grand National Cross-Country series (GNCC). [Extracted from the article]

Published
2021

25. 2020 DAYTONA ATV/SX.

Author

Hill, Ken

Subjects
RUNNING races, BICYCLE racing
Abstract

Wienen Motorsports/Yamaha/ Maxxis' Chad Wienen once again rose to the occasion by taking his fourth action-packed win at the speedway! The win did not come easy, as Tbrown84 Training/CST Tires' Thomas Brown pulled out to an early lead, with Wienen and a hard-charging Phoenix Honda Racing/Maxxis/Elka's Joel Hetrick giving chase. Brown and Hetrick had gotten together, pushing Brown out of a podium spot and back to a heart-breaking eighth-place finish. [Extracted from the article]

Published
2020

26. Running water as a business

Author

Hill, Ken

Subjects
Privatization -- Management, Water utilities -- Finance, Banking, finance and accounting industries, Business
Published
1990

27. GNCC BATTLE.

Author

Hill, Ken

Subjects
PHYSICAL training & conditioning, BATTLES
Abstract

Several top riders looked ready to fight Fowler, but LanMills XC/CST Tires/Houser/Yamaha-mounted Brycen Neal ultimately claimed second in points. Bottom: Multi-time GNCC champ Chris Borich (3 Suzuki) may be leading Brycen Neal (4 Yamaha) here. Multi-time GNCC champ Chris Borich (3 Suzuki) may be leading Brycen Neal (4 Yamaha) here. [Extracted from the article]

Published
2020

28. ATV/MX UPDATE.

Author

Hill, Ken

Subjects
ALL terrain vehicles, NATIONAL championships, MECHANICAL failures
Abstract

Highlights from the article: Phoenix Racing Honda/ Maxxis/Elka Suspension's Joel Hetrick claimed the overall win with a two-moto sweep that featured incredibly close racing between current champ Wienen Motorsports/Yamaha/Maxxis' Chad Wienen and former champ Hetrick. Not to take anything from the smart riding and race strategy that Wienen displayed in 2018, a mechanical failure contributed to Hetrick failing to repeat as champion after his 2017 title. Chad Wienen and Joel Hetrick may be stealing the headlines, but Thomas Brown, Jeffrey Rastrelli and Nicholas Gennusa have been running strong and consistent enough to fill out the top five in the current point standings.

Published
2019

30. Metabolic damage: fact, fiction, and five ways to fix the problem

Author

Hill, Ken "Skip"

Subjects
Methods
Abstract

There has been a ton of misinformation and exaggeration about metabolic damage on the Internet these days, articles and advice from trainers and nutritionists who simply do not understand what [...]

Published
2014

35. Marion Frances Hill

Author

Hill, Ken, Hill, Gordon, Hill, Neil, Hil, Tim, and Barbetta, Francie

Subjects
Hill, Marion Frances, Mothers, General interest, News, opinion and commentary
Abstract

Byline: Ken Hill, Gord Hill, Neil Hill and Tim Hill and Francie Barbetta LIVES LIVED Marion Hill was a Prairie girl raised in one of the windiest places in Canada. [...]

Published
2012

37. Youthful exuberance

Author

Hill, Ken

Subjects
Automobile industry, Sports and fitness
Abstract

I sure hope ATV Sport continues its coverage of the youth riders, they are truly the future of our sport. Here's a photo of Cody ('Little Big Gun, October) getting [...]

Published
2005

39. Brain power: train your brain for greater gains!

Author

Hill, Ken "Skip"

Subjects
Training, Bodybuilding
Abstract

No matter what you do in the sport of bodybuilding, to be successful, you must be psychologically strong. The physical aspect of this game is secondary--a very distant second-to the [...]

Published
2014

40. The World List of Cycads

Author

Osborne, Roy, primary, Calonje, Michael A., additional, Hill, Ken D., additional, Stanberg, Leonie, additional, and Stevenson, Dennis Wm., additional

Published
2012
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