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This article explores the National Aeronautics and Space Administration's (NASA's) journey to strategic agility through successively shifting to three different strategic alignments over the last six decades and suggests that logical incrementalism may be an unappreciated driver of this process. Three successive alignment models exhibit important shifts in technology strategy, competencies, and values of the organization. The three phases of incremental changes in shifting from one alignment model to the next are the emergence of new approaches, the embeddedness of these approaches in particular contexts, and their expansion to other organizational contexts. [ABSTRACT FROM AUTHOR]

Digital transformations are as widespread as the chances of success are dismal. We highlight key reasons for failure and outline three strategies for change that can increase the chances of success. Organizations should help both business leaders and technology leaders understand and appreciate each other's perspectives; and create shared ownership of the transformation. In-house technology DNA should be nurtured; shared targets should be developed; and constant efforts to integrate business and technology perspectives should be instituted. [ABSTRACT FROM AUTHOR]

We employ the frame perspective and data from a natural experiment conducted over a period of 22 years to investigate framing effects and how they can influence strategic decision-making in a total of 205 teams of participants in an organization theory course. We find that frames can have substantial effects on strategic decisions, through evoking implicit storylines which invite moral considerations and emotions into the decision process. The finding that frames can implicitly impact decisions through their selectivity, salience and emotive effects extends our understanding of strategic decision making as well as of how frames shape decisions. We contribute to understanding of frames and framing effects by highlighting the pervasive role of emotion; and offer an expanded perspective that goes beyond frames as interpretive schemes, to view them as situated symbolic actions. We conclude by discussing practical implications for executives and organizations. [ABSTRACT FROM AUTHOR]