There is increasing acknowledgement by psychologists and interculturalists that the ways in which culture influences people’s behaviour are likely to be affected by characteristics of the situation. Over 15 years ago, Smith (2003, p. 68) called for a greater focus on context, arguing: “If the context within which one works with a person from another culture elicits different types of behaviour, then cultural maps will be a poor guide to what happens in such circumstances. […] a sharper focus on more specific settings, events and contexts and indeed the passage of time is needed.” He recently (Smith, 2015, p. 1312) reiterated this call for greater attention to be paid to context. Others have made similar arguments. For example, Leung and Morris (2015) have proposed a ‘situated dynamics framework’ that incorporates the role of the situation and integrates values, schemas and norms in the culture–behaviour nexus. In line with this, researchers (Morris, Hong, Chiu, & Liu, 2015; Zou & Leung, 2015) have drawn attention to the importance of norms and the role they play in linking culture and behaviour. In terms of culture, Leung and Morris (2015, p. 1042) have further argued that the situation is an ”integral part of culture because situations are nested within culture, and the influence of culture cannot be fully understood without considering the situation.” In this special issue we follow up on this trend from a multidisciplinary perspective, with a focus on contexts (especially communication contexts), the norms associated with people’s assessments of those contexts, and their impact on behaviour. More specifically, we aim to introduce sociolinguistic/pragmatic perspectives and insights to move the debate forward. Our approach and perspective is thus very different from that of Zou and Leung (2015) in their special issue on intersubjective norms. Our goal of gaining multidisciplinary insights into the culture–behaviour nexus by integrating concepts and findings from the different fields proved much more challenging than we initially anticipated. Concepts, terms, theoretical starting points, academic goals, and ‘acceptable’ research methodologies all turned out to be different, and researchers from the different disciplines (including within our editorial team!) sometimes had difficulty appreciating the perspectives and contributions of work from the ‘other’ discipline. It turned out to be an intercultural endeavour in its own right. In this introduction, therefore, we not only introduce the articles in this special issue, but we attempt to explain the different conceptual approaches with social psychology and sociolinguistics/pragmatics to key facets of the culture–behaviour nexus, particularly context/situation, norms and behaviour. We start by considering the concepts of contexts and communicative situation.