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2. Unveiling consumer loyalty dynamics: insights for golf club loyalty programs.

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3. Examining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in India

7. Immersed in Art: The Impact of Affinity for Technology Interaction and Hedonic Motivation on Aesthetic Experiences in Virtual Reality.

8. The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction

9. The Effect of the Theory of Acceptance and Use of Augmented Reality on the Intention to Use Mobile Tourism Augmented Reality Apps: the Mediating Role of Hedonic Motivation

10. THE INFLUENCE OF LIVE STREAMING AND MATERIALISM ON PURCHASING DECISIONS FAST FASHION PRODUCTS THROUGH HEDONIC MOTIVATION.

11. Investigating the role of psychological needs in predicting the educational sustainability of Metaverse using a deep learning-based hybrid SEM-ANN technique.

12. ASSESS THE IMPACT OF HEDONIC MOTIVATION, SOCIAL INFLUENCE, GAMIFICATION, AND EDUCATION LEVEL ON BEHAVIORAL INTENTION TO ADOPT MOBILE SHOPPING IN JAKARTA, INDONESIA.

13. THE ROLE OF HEDONIC MOTIVATION MEDIATING THE EFFECT OF AUGMENTED REALITY MARKETING ON BUYING INTENTION (Study Of The Loreal Paris Brand In Indonesia On The Shopee Application).

14. The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction.

15. Dataset on Vietnamese students’ impulse buying behavior on TikTok shopMendeley Data

16. A comprehensive examination of factors influencing intention to continue usage of health and fitness apps: a two-stage hybrid SEM-ML analysis

17. Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

19. Twitch Consumer Behavior and the Importance of Streaming Habits

20. A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective

21. The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention

22. UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS

23. Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations.

24. Running on the Hedonic Treadmill: A Dynamical Model of Happiness Based on an Approach–Avoidance Framework.

25. Shopping to survive or shopping to surprise? Exploring the role of crisis awareness in consumer behavior during the COVID-19 pandemic.

26. Pengaruh Persepsi Kemudahan, Kepercayaan, Lingkungan Sosial, dan Motivasi Hedonis terhadap Minat Penggunaan EMoney di Daerah Istimewa Yogyakarta.

27. Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations.

28. The Effect of Hedonic Motivation and IT Affordance on Impulsive Buying Decisions in Social Commerce: TikTok.

31. UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS.

32. Intention to Use on the Use of E-Wallet Link Aja: How Important is Hedonic Motivation?

33. The role of online game usage in the relationship between initial daily negative moods and subsequent positive moods: The moderating role of hedonistic motivation.

34. Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan.

35. THE INFLUENCE OF HEDONIC MOTIVATION, PERCEPTION OF ONLINE PRICES, ACCESS TO INFORMATION, AND ONLINE TRUST TOWARDS ATTITUDE AND PURCHASE INTENTION ON E-COMMERCE PLATFORM.

36. The Influence of Hedonic Motivation and Brand Love on Impulsive Buying of Muslim Fashion Products with Positive Emotion as an Intervening Variable

37. What Makes Gen Z in Indonesia Use P2P Lending Applications: An Extension of Technology Acceptance Model

38. Investigating Social Commerce Factors: Motivation, Price Value, Habit, Risk and Attitude

40. Influencing Factors of ICT Use for Sustainability in Developing Countries—The Case of the Lebanese Private Sector

41. Factors Influencing Behavioural Intentions Towards Investment in Cryptocurrency: A Study on Generation Z Female of India

42. Moderating Effect of Hedonic Motivation on Predictors of Online Impulse Buying

43. Determinants of health-conscious consumers’ intention to adopt fitness apps

44. Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines.

45. THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.

46. Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang).

47. EXAMINING THE DETERMINANTS OF MOBILE ACCOUNTING APP ACCEPTANCE AMONG SAUDI WHOLESALERS: AN EMPIRICAL INVESTIGATION USING THE UTAUT2.

48. Intention to use augmented reality in tourism: exploring the mediator relation of hedonic motivation.

49. Use of metaverse in socializing: Application of the big five personality traits framework.