787 results on '"Hedonic motivation"'
Search Results
2. Unveiling consumer loyalty dynamics: insights for golf club loyalty programs.
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Lee, Sangyung and Kim, Young Hoon
- Subjects
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CUSTOMER loyalty , *STRUCTURAL equation modeling , *TRUST , *CLUB management , *SOCIAL influence , *CUSTOMER loyalty programs - Abstract
Purpose: With the competitive nature of golf club operations, understanding the loyalty formation process is crucial for maintaining a competitive edge. This study investigated the sequential developmental stages of consumer loyalty, progressing through cognitive, affective, and conative stages. Design/methodology/approach: The study conducted a survey targeting consumers who have experienced golf club services in the United States. This study operationalized reliability and trust as key indicators of the cognitive stage, hedonic motivation and social engagement as indicators of the affective stage, and loyalty as the indicator of the conative stage. Findings: Using structural equation modeling (SEM), this study found that reliability has a significantly positive influence on trust. Trust has a significantly positive influence on hedonic motivation and loyalty. Furthermore, hedonic motivation has a significantly positive influence on social engagement and loyalty. Originality/value: By integrating these findings within the Cognitive-Affective-Conative (CAC) framework, this study contributes to both the theoretical literature on consumer loyalty and provides practical insights for golf club management. [ABSTRACT FROM AUTHOR] more...
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- 2024
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3. Examining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in India
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Jayanthi Namachivayam, Prabhu Sampath, Umamaheswari Durairaj, and Harikumaran Muthukumaran
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Beldex coin ,cryptocurrency ,financial gains ,hedonic motivation ,market volatility ,risk management ,Finance ,HG1-9999 - Abstract
Cryptocurrency trading has gained significant adhesion in financial markets, making it essential to understand the factors influencing trading intentions. This study investigates the psychological and knowledge-based determinants of trading intentions towards Beldex coins among crypto traders in India. This study aims to evaluate how risk management, hedonic motivation, investment desire, market knowledge, peer participation, and earning desires impact trading intentions. A survey was conducted with 369 crypto traders in India, and multiple regression analysis was employed to analyze the data. The results indicate that all six factors significantly influence trading intentions, with risk management (β = 0.342, p < 0.001) and earning desires (β = 0.378, p < 0.001) having the strongest impact on Indian Cryptocurrency market arbitrage. The regression model explained 53% of the variance in trading intentions (R² = 0.53). Cryptocurrency market information is analyzed through the CoinGecko tool that provides charts, market capitalization, and blockchain data; multiple regression analysis is utilized to test the hypothesized relationships. This study reveals that traders’ investment decisions in cryptocurrencies are primarily driven by financial motivations, including potential high returns, diversification, and inflation hedging, as well as technological factors of decentralized finance, blockchain technology, and digitalized transactions. AcknowledgmentThe authors would like to convey their gratitude to Prof. Balakumar Pitchai, Director/Research, Training & Publications at the Office of Research & Development, Periyar Maniammai Institute of Science & Technology (Deemed to be University), India for his suggestions to improve the language of the manuscript. more...
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- 2024
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4. What drives students toward ChatGPT? An investigation of the factors influencing adoption and usage of ChatGPT
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Tiwari, Chandan Kumar, Bhat, Mohd. Abass, Khan, Shagufta Tariq, Subramaniam, Rajaswaminathan, and Khan, Mohammad Atif Irshad
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- 2024
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5. Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
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Abikari, Masoome
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- 2024
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6. Fashion Vlogging for Sustainable Cosmetics: Modelling the Relationship Between Hedonic Motivation and Impulse Buying Intention with Parasocial Interaction as a Mediator
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Manchanda, Parul, Arora, Nupur, and Aggarwal, Aanchal
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- 2024
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7. Immersed in Art: The Impact of Affinity for Technology Interaction and Hedonic Motivation on Aesthetic Experiences in Virtual Reality.
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Lee, Hyunji and Youn, Nara
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VIRTUAL reality ,VIRTUAL tourism ,AESTHETIC experience ,AFFECT (Psychology) ,MOTIVATION (Psychology) ,OPERA - Abstract
Viewing artworks through virtual reality (VR) offers a unique experience, yet understanding how individual traits and motivations affect this process requires further exploration. In this study, we empirically examined the factors influencing aesthetic experiences when viewing artworks in VR. We conducted two experiments using a between-subjects design with VR and 2D videos based on a virtual tour of the Sydney Opera House and an artistic interpretation of Vincent van Gogh's paintings as stimuli. Our moderated mediation analyses identified two pathways through which VR influences aesthetic experiences: a cognitive pathway and an affective pathway. The cognitive pathway reveals that VR enhances the sense of agency and immersion, enriching the aesthetic experience for individuals with a high affinity for technology. The affective pathway shows that VR increases narrative transportation and immersion, enhancing the aesthetic experience particularly for those with strong hedonic motivations. [ABSTRACT FROM AUTHOR] more...
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- 2025
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8. The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction
- Author
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Ephrem Habtemichael Redda
- Subjects
utilitarian motivation ,hedonic motivation ,satisfaction ,online shopping ,Business ,HF5001-6182 - Abstract
Empirical studies indicate that utilitarian and hedonic shopping motivations have a profound effect on customer satisfaction in a physical brick-and-mortar shopping environment. Studies have also started to surface which underscore the importance of these motivations in the realm of e-commerce. The study, therefore, seeks to determine the antecedents of utilitarian and hedonic motivations for online shopping satisfaction. A quantitative research method with a descriptive research design was implemented in this study. The data was collected through a survey method from a sample of 215 online shoppers in an emerging economy, South Africa. The study utilised previously validated scales. Multivariate regression analysis was performed to determine the factors that influence utilitarian and hedonic motivations for online shopping satisfaction. The results reveal that information availability, cost saving, wider selection, convenience, and efficiency are the antecedents of utilitarian dimensions that determine online shopping satisfaction, while status, adventure, social shopping, idea shopping, and gratification are considered the antecedents of hedonic motivations of online shopping that influence satisfaction. The results of the study offer insight into why consumers engage in online shopping by determining the factors that influence utilitarian and hedonic motivations. Accordingly, the study offers practical recommendations to e-retailers on how to best serve their customers by focusing on the individual building blocks of utilitarian and hedonic shopping motivations. more...
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- 2024
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9. The Effect of the Theory of Acceptance and Use of Augmented Reality on the Intention to Use Mobile Tourism Augmented Reality Apps: the Mediating Role of Hedonic Motivation
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Payam Partovinia and Niloofar Abbaspoor
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augmented reality ,hedonic motivation ,mart ,utaut ,Bibliography. Library science. Information resources ,Communication. Mass media ,P87-96 - Abstract
Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, meriting examination through the integrated lens of technology acceptance and use theory. Concurrently, these determinants sway individuals' hedonistic motivations to engage with such apps. This juncture holds significance for managerial considerations, delineating pivotal factors influencing the adoption of this technology. Hence, this present inquiry explores the nexus between the technology acceptance and use theory and the hedonistic motivations for tourism augmented reality apps on mobile platforms within the Iranian context.Method: The current research's statistical population consists of users of tourism augmented reality apps. The sample size is 201 users. The data collection tool is a questionnaire. A structural equation test was used to analyze the data.Findings: The research findings indicate that four factors, namely performance expectancy, effort expectancy, social influence, and facilitating conditions, have a positive and significant impact on the hedonic motivation to use tourism augmented reality apps. Moreover, all four factors of the Unified Theory of Acceptance and Use of Technology (UTAUT) positively influenced the intention to use augmented reality applications on mobile phones. Additionally, hedonic motivation was shown to positively and significantly affect the intention to use tourism augmented reality apps on mobile phones. Notably, hedonic motivation is a crucial mediator between the Unified Theory of Acceptance and Use of Technology (UTAUT) dimensions and the intention to use augmented reality applications. However, the mediating role of hedonic motivation was not supported for performance expectancy and behavioral intention.Conclusion: This research investigates the factors influencing the motivation to use augmented reality (AR) apps in tourism. It finds that performance expectancy, effort expectancy, social influence, and facilitating conditions positively impact hedonic motivation for AR app usage. The study validates the Unified Theory of Acceptance and Use of Technology (UTAUT) for predicting AR app adoption. Notably, hedonic motivation mediates between UTAUT dimensions and intention to use AR technology, suggesting implications for enhancing AR app design in the tourism sector. more...
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- 2024
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10. THE INFLUENCE OF LIVE STREAMING AND MATERIALISM ON PURCHASING DECISIONS FAST FASHION PRODUCTS THROUGH HEDONIC MOTIVATION.
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Andrini, Raissa Fidela, Yuliati, Lilik Noor, and Nurhayati, Popong
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ENTREPRENEURSHIP ,STRATEGIC planning ,ORGANIZATIONAL performance ,BUSINESS planning - Abstract
Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions. Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products. Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods. Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable. Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce. Originality/value (State of the art): This is the first time someone has used the SEMPLS method to describe the relationship between factors and analyze factors on purchasing decisions. [ABSTRACT FROM AUTHOR] more...
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- 2024
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11. Investigating the role of psychological needs in predicting the educational sustainability of Metaverse using a deep learning-based hybrid SEM-ANN technique.
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Arpaci, Ibrahim and Bahari, Mahadi
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DEEP learning , *COVID-19 pandemic , *ARTIFICIAL intelligence , *DIGITAL technology , *TEACHING methods , *CHILD development - Abstract
Metaverse is an immersive three-dimensional (3D) virtual world inhabited by avatars beyond the physical realm. The COVID-19 pandemic has disrupted the education system and the need to accelerate the digitalization of education has received a lot of attention. Metaverse can be an alternative solution for sociocultural interaction and to continue education. Accordingly, this study aimed to identify key factors in predicting the educational sustainability of Metaverse. The study empirically tested the role of psychological needs (i.e. hedonic motivation, affiliation, dominance, achievement, and autonomy) in predicting educational sustainability. The study employed a hybrid method integrating covariance-based structural-equation-modeling (CB-SEM) and deep artificial neural network (ANN) model. The CB-SEM results indicated that the need for autonomy and hedonic motivation significantly predicted the educational sustainability of Metaverse. Further, deep ANN models indicated that hedonic motivation was the most important input factor, followed by autonomy, affiliation, dominance, and achievement. Findings have practical implications for developers of the Metaverse environments and theoretical contributions for educators who manage and implement such environments. [ABSTRACT FROM AUTHOR] more...
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- 2024
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12. ASSESS THE IMPACT OF HEDONIC MOTIVATION, SOCIAL INFLUENCE, GAMIFICATION, AND EDUCATION LEVEL ON BEHAVIORAL INTENTION TO ADOPT MOBILE SHOPPING IN JAKARTA, INDONESIA.
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Rabiah, Arbi Siti, Setiawan, Margono, Rohman, Fatchur, and Mugiono
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SOCIAL influence ,SOCIAL psychology ,SOCIAL cognitive theory ,MOBILE commerce ,SELF-efficacy ,HUMAN behavior ,SOCIAL impact ,GAMIFICATION - Abstract
Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
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- 2024
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13. THE ROLE OF HEDONIC MOTIVATION MEDIATING THE EFFECT OF AUGMENTED REALITY MARKETING ON BUYING INTENTION (Study Of The Loreal Paris Brand In Indonesia On The Shopee Application).
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Antara Wijaya Kusuma, I Gede, Setiawan, Putu Yudi, Ekawati, Ni Wayan, and Asti Aksari, Ni Made
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CONSUMER behavior ,AUGMENTED reality ,DIGITAL technology ,ONLINE shopping ,USER experience ,INTENTION - Abstract
This study examines the effect of augmented reality-based marketing on consumer purchase intention, with hedonic motivation acting as mediation. In the context of L'Oreal Paris cosmetic products sold on the Shopee platform. This study uses a sample of 110 respondents with 11 indicators to fill out a questionnaire to raise the relevance of augmented reality technology in enhancing a more immersive online shopping experience, namely the merging of the real and digital worlds and the personal world, which can significantly affect consumer purchase intentions. Through the use of the Virtual Try-On AR feature in Shopee, consumers can see the application of cosmetic products virtually on their faces, which not only enhances product information but also provides a fun and satisfying shopping experience. Data was collected from Shopee users in Denpasar, Bali, who have used this augmented reality feature and analyzed using a quantitative approach. The results showed that hedonic motivation plays an important role in mediating the relationship between augmented reality marketing and purchase intention, signifying that emotional satisfaction from the augmented reality experience increases the likelihood of purchase. This research provides valuable insights for digital marketing and e-commerce practitioners to optimize augmented reality strategies in increasing consumer purchase intention. By understanding the effects of augmented reality marketing through hedonic motivation, brands can more effectively design user experiences that are not only informative but also entertaining and emotionally satisfying, thereby increasing consumer purchase intentions. [ABSTRACT FROM AUTHOR] more...
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- 2024
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14. The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction.
- Author
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Redda, Ephrem Habtemichael
- Subjects
ONLINE shopping ,SATISFACTION ,QUANTITATIVE research ,EMERGING markets ,REGRESSION analysis - Abstract
Empirical studies indicate that utilitarian and hedonic shopping motivations have a profound effect on customer satisfaction in a physical brick-and-mortar shopping environment. Studies have also started to surface which underscore the importance of these motivations in the realm of e-commerce. The study, therefore, seeks to determine the antecedents of utilitarian and hedonic motivations for online shopping satisfaction. A quantitative research method with a descriptive research design was implemented in this study. The data was collected through a survey method from a sample of 215 online shoppers in an emerging economy, South Africa. The study utilised previously validated scales. Multivariate regression analysis was performed to determine the factors that influence utilitarian and hedonic motivations for online shopping satisfaction. The results reveal that information availability, cost saving, wider selection, convenience, and efficiency are the antecedents of utilitarian dimensions that determine online shopping satisfaction, while status, adventure, social shopping, idea shopping, and gratification are considered the antecedents of hedonic motivations of online shopping that influence satisfaction. The results of the study offer insight into why consumers engage in online shopping by determining the factors that influence utilitarian and hedonic motivations. Accordingly, the study offers practical recommendations to e-retailers on how to best serve their customers by focusing on the individual building blocks of utilitarian and hedonic shopping motivations. [ABSTRACT FROM AUTHOR] more...
- Published
- 2024
- Full Text
- View/download PDF
15. Dataset on Vietnamese students’ impulse buying behavior on TikTok shopMendeley Data
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Dinh Huan Phan, Quang Duy Nguyen, and Vinh Khang Nguyen Phuc
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E-commerce platform ,Online impulse shopping ,Scarcity ,Serendipity information ,Trust ,Hedonic motivation ,Computer applications to medicine. Medical informatics ,R858-859.7 ,Science (General) ,Q1-390 - Abstract
This article aims to provide a dataset on the factors affecting the online impulse buying behavior of university and college students in Vietnam. The examined factors include scarcity (SC), serendipity information (SI), trust (TR), hedonic motivation (HM), shopping lifestyle (SL), and product presentation (PP). In particular, the survey focuses on impulse shopping behavior on TikTok Shop, a rapidly growing e-commerce platform that is increasingly popular among Generation Z in Vietnam and other Asian countries. The data collection process was conducted from January 2024 to March 2024 through an online questionnaire and resulting in 361 valid responses from 10 provinces and cities in the Mekong Delta. This dataset could be valuable for enterprises operating on TikTok Shop or those planning to join the platform by providing insights into consumer behavior. Furthermore, it facilitates broader comparative studies across different regions or shopping platforms. more...
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- 2024
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16. A comprehensive examination of factors influencing intention to continue usage of health and fitness apps: a two-stage hybrid SEM-ML analysis
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Vinod Sharma, Ruchi Payal, Kirti Dutta, Jeanne Poulose, and Manohar Kapse
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Health and fitness applications ,heath valuation ,utilitarian motivation ,hedonic motivation ,machine learning algorithms ,smart PLS-SEM ,Business ,HF5001-6182 ,Management. Industrial management ,HD28-70 - Abstract
This research developed a theoretical framework based on the uses and gratification theory to investigate the intention to continue usage of Health and Fitness Apps (HFAs). In addition, this study explored how health valuation moderates the relationship between determinants and users’ intention to continue usage. A total of 447 HFA users’ data was collected from Delhi NCR, India through a purposive sampling technique. Partial least square-structure equation modeling was used to test the role of potential predictors influencing users’ behavioral intention to continue. The machine learning algorithms were employed to identify the features of importance. The results revealed that system quality, networkability, recordability, and task technology fit have a positive influence on hedonic motivation and utilitarian motivation. While information quality influences hedonic motivation but does not affect utilitarian motivation. Health valuation positively moderates the relationship between information quality, system quality, and networkability to intention to continue usage. We also observed that hedonic motivation emerged as a key predictor of users’ intention to continue usage of HFAs. The results would possibly offer useful recommendations for HFA developers, marketers, and health policymakers. The quality of fitness apps should be the primary concern of app developers. Furthermore, gamification can be incorporated into HFAs as it may influence the users’ hedonic motivations. The research contributes by developing a uses and gratification theory tailored for the HFAs. Additionally, this research incorporates hedonic and utilitarian motivation as mediating variables and health valuation as a moderator. more...
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- 2024
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17. Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
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P. V. Thayyib, Imran Anwar, Sulphey M. M., Naveed Yasin, and Ali Thabit Yahya
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Impulsive buying ,materialism ,consumer behavior ,sin taxes ,hedonic motivation ,unhealthy products ,Business ,HF5001-6182 ,Management. Industrial management ,HD28-70 - Abstract
AbstractBuilding upon the stimulus-organism-response (S-O-R) and the hedonic motivation theories, this study aims to assess the effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax policy interventions (PTP), and personality traits variables vz. materialism (MT) and buying impulsiveness (BI) on consumers’ purchase intention toward unhealthy products. The study used a between-subjects experimental design to form control (n = 341) and experiment (n = 355) groups before treating the experiment group with health warnings and persuasive audio-visual commercials. After stimuli creation, both groups were asked to fill a questionnaire. We employed CB-SEM in AMOS v.24.0 to assess the model’s global fit indices, reliability and validity, hypotheses testing. The results affirm that the model meet the criteria of global fit indices and meet the assumptions of reliability (unidimensionality of the scales) and validity (convergence and divergence). Further, the results of hypotheses testing show that BE, MT, and BI increase purchase intention, demonstrating that hedonic motivations prevalent in youngsters override health warnings. Surprisingly, PTP and PK do not appear to influence purchasing intent, reinforcing impulsive buying and materialistic personality traits of respondents. The findings imply that companies counterbalance statutory health warnings with attractive advertising. Because PTP and PK have little effect on purchase intentions, the government can maximize revenue by taxing unhealthy products, thereby protecting public health. The findings provide valuable insights into consumer behavior for marketing academics, retailers, consumer marketing companies, and indirect tax policymakers. more...
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- 2024
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18. Analysis of TikTok Shop Acceptance: An Indonesian Accounting Student Perceptions
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Nasution, Fahmi Natigor, Nasution, Abdillah Arif, Kesuma, Sambas Ade, Situngkir, Silvia Generosa, Kacprzyk, Janusz, Series Editor, and Awwad, Bahaa, editor
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- 2024
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19. Twitch Consumer Behavior and the Importance of Streaming Habits
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Fernández-Robin, Cristóbal, Yáñez, Diego, Miranda, Joaquina, Goos, Gerhard, Series Editor, Hartmanis, Juris, Founding Editor, van Leeuwen, Jan, Series Editor, Hutchison, David, Editorial Board Member, Kanade, Takeo, Editorial Board Member, Kittler, Josef, Editorial Board Member, Kleinberg, Jon M., Editorial Board Member, Kobsa, Alfred, Series Editor, Mattern, Friedemann, Editorial Board Member, Mitchell, John C., Editorial Board Member, Naor, Moni, Editorial Board Member, Nierstrasz, Oscar, Series Editor, Pandu Rangan, C., Editorial Board Member, Sudan, Madhu, Series Editor, Terzopoulos, Demetri, Editorial Board Member, Tygar, Doug, Editorial Board Member, Weikum, Gerhard, Series Editor, Vardi, Moshe Y, Series Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Woeginger, Gerhard, Editorial Board Member, Coman, Adela, editor, and Vasilache, Simona, editor more...
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- 2024
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20. A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective
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Mustakim, Nurul Ain, Abdul-Rahman, Shuzlina, Aziz, Maslina Abdul, Hasan, Zuhairah, Filipe, Joaquim, Editorial Board Member, Ghosh, Ashish, Editorial Board Member, Prates, Raquel Oliveira, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, Zakaria, Nur Haryani, editor, Mansor, Nur Suhaili, editor, Husni, Husniza, editor, and Mohammed, Fathey, editor more...
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- 2024
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21. The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention
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Sutandyo, Elyza Novelia, Ardiansyahmiraja, Bobby, Marciano, Deddy, Indarini, Appolloni, Andrea, Series Editor, Caracciolo, Francesco, Series Editor, Ding, Zhuoqi, Series Editor, Gogas, Periklis, Series Editor, Huang, Gordon, Series Editor, Nartea, Gilbert, Series Editor, Ngo, Thanh, Series Editor, Striełkowski, Wadim, Series Editor, Murhadi, Werner Ria, editor, Anandya, Dudi, editor, Darmasetiawan, Noviaty Kresna, editor, Dyah Trisnawati, Juliani, editor, Mahadwartha, Putu Anom, editor, and Tandelilin, Elsye, editor more...
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- 2024
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22. UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS
- Author
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Otilia-Elena PLATON
- Subjects
hedonic motivation ,fear of missing out (fomo) ,purchase intention ,discount ,impulse buying behavior ,Social sciences (General) ,H1-99 - Abstract
In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This article aims to synthesise key insights into the interplay between hedonic motivation, fear of missing out (FoMO) and other psychological factors influencing online impulse buying behavior. Hedonic motivation, driven by the pursuit of pleasure and enjoyment, plays a central role in shaping consumers' preferences, choices, and purchase decisions. When coupled with the fear of missing out (FoMO), characterised by the fear of being excluded from rewarding experiences or opportunities, hedonic motivation intensifies consumers' desire to act quickly and make impulsive purchases, particularly when presented with limited-time discounts or attractive offers. Discounted products, with their perceived value and scarcity, serve as potent triggers for impulsive buying behavior, as consumers strive to capitalise on the opportunity for pleasure and gratification while avoiding feelings of regret or exclusion. Factors such as social comparison, emotional triggers, and perceived risk further influence consumers' online impulse purchase intentions, driving them to seek validation, relief, or reassurance through their purchasing decisions. Businesses can leverage these insights to design targeted marketing strategies, personalised offers, and compelling shopping experiences that resonate with consumers' hedonic motivations and address their fears of missing out. By employing behavioral nudges, visual appeals, and social proof cues, businesses can create a sense of urgency, enhance perceived value, and mitigate perceived risk, ultimately driving impulse purchases and increasing conversion rates in the competitive digital marketplace. By considering the multifaceted impact of hedonic motivation, FoMO and other psychological factors on consumers' online impulse purchase intentions of discounted products, businesses can create engaging online shopping experiences that foster customer satisfaction, loyalty, and long-term success. more...
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- 2024
23. Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations.
- Author
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Flores, Phil Justice and Jansson, Johan
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MOTIVATION (Psychology) ,STRUCTURAL equation modeling ,INNOVATION adoption ,AFFECT (Psychology) ,SUSTAINABLE development - Abstract
This paper seeks to determine the decision-making route relating to hedonic and environmental motivation in green innovation adoption and to show how two similar green innovations can motivate consumers differently. It also aims to determine the effect of domain-specific innovativeness (DSI) on emotions and green identity on environmental motivations. The paper focuses on two types of green transport innovations: shared e-bikes and e-scooters. Four models were tested using structural equation modelling based on survey data from 800 shared e-bike and e-scooter users. The results reveal that the decision to use shared e-bikes follows a cognitive route, while shared e-scooter use follows an affective route. Additionally, findings show that DSI significantly affects positive emotions in the use of both shared microvehicles. However, green identity only impacts the environmental motivations in shared e-bike use. [ABSTRACT FROM AUTHOR] more...
- Published
- 2022
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24. Running on the Hedonic Treadmill: A Dynamical Model of Happiness Based on an Approach–Avoidance Framework.
- Author
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Mathias, Jean-Denis, Pellerin, Nicolas, Carrero, Gustavo, Raufaste, Eric, and Dambrun, Michael
- Abstract
Describing the dynamical nature of happiness is crucial for understanding why individuals are constantly running on a hedonic treadmill around set levels of well-being. Based on the self-centeredness branch of the ’self-centeredness/selflessness happiness model’, we present a dynamical model that focuses on unfolding the hedonic dimension of happiness dynamics through the use of the approach–avoidance framework. This numerical model enables us to understand and analyze emerging hedonic cycles caused by hedonic motivation and hedonic adaptation. In particular, hedonic motivation leads people to experience hedonic activities, which result in successes or failures and experiences of pleasure and afflictive affects; whereas hedonic adaptation causes individuals to return to a baseline level of pleasure and afflictive affects, more quickly for the former than the latter. The proposed dynamical model is based on the approach–avoidance framework that considers human behavior in two separate regulatory processes that contribute to homeostasis of individuals’ happiness. We analyze these two processes independently and conjointly in order to highlight their effect on happiness levels. The analysis shows how individual characteristics and their combination may result in hedonic cycles, afflictive affects, (dis-)pleasure, and particular happiness dynamics. We also discuss how such a numerical model enables us to perform a multifactorial analysis which is hardly feasible outside the context of a simulation and how it may help us to narrow and design relevant experimental surveys from these preliminary numerical results. [ABSTRACT FROM AUTHOR] more...
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- 2024
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25. Shopping to survive or shopping to surprise? Exploring the role of crisis awareness in consumer behavior during the COVID-19 pandemic.
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Ma, Hon-Yu and Hwang, Hsin-Ginn
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COVID-19 pandemic ,CONSUMER behavior ,INTENTION ,EXPLORATORY factor analysis ,CONFIRMATORY factor analysis ,STRUCTURAL equation modeling - Abstract
The COVID-19 pandemic has led to significant changes in consumer perception, awareness, and behavior in response to policy modifications and health concerns. The objective of this study is to investigate the impact of crisis awareness on consumer behavior mechanisms. This study employed an empirical approach and collected data from 788 Taiwanese consumers through an online survey. The collected data was analyzed using exploratory factor analysis with SPSS, confirmatory factor analysis with AMOS, and structural equation modeling with SmartPLS. The study findings indicate that crisis awareness of COVID-19 has a positive and significant impact on hedonic motivation towards purchase intention (shopping to be surprised), while it does not strongly interact with utilitarian motivation and purchase intention (shopping to survive). This study is an early attempt to explore consumer behavior from a crisis awareness perspective, which contributes to a comprehensive understanding of consumer behavior during the ongoing COVID-19 pandemic outbreak. The practical implications of the study's findings can assist businesses and policymakers in understanding how crisis awareness affects consumer behavior during a pandemic. Businesses can tailor their marketing strategies to better serve the needs of customers, while policymakers can develop effective policies to mitigate the negative impact of crises on the economy and society. [ABSTRACT FROM AUTHOR] more...
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- 2024
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26. Pengaruh Persepsi Kemudahan, Kepercayaan, Lingkungan Sosial, dan Motivasi Hedonis terhadap Minat Penggunaan EMoney di Daerah Istimewa Yogyakarta.
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Kusuma, Deden Iwan and Susilowati, Suratriningsih
- Abstract
The purpose of this research is to ascertain how the influence of perceptions of convenience, trust, social environment and hedonic motivation on the intention to use e-money in the Special Region of Yogyakarta. This study uses primary data collection in the form of questionnaires which are distributed via WhatsApp and Instagram media. The data analysis tool for this research is to use multiple regression analysis, which is to find out how much influence perceptions of convenience, trust, social environment, and hedonic motivation have on the interest in using e-money in the Special Region of Yogyakarta. These results indicate that perceived convenience and trust have a negative effect on the intention to use e-money in the Special Region of Yogyakarta, while the social environment and hedonic motivation have a positive effect on the intention to use e-money in the Special Region of Yogyakarta.c [ABSTRACT FROM AUTHOR] more...
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- 2024
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27. Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations.
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Saktyadi, Abdurrakhim and Tricahyono, Dodie
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CONSUMER behavior ,MOBILE apps ,SERVICE stations ,TECHNOLOGY Acceptance Model ,SOCIAL influence - Abstract
Purpose: This research aims to analyze the factors that influence behavior using the MyPertamina application using the unified theory model of acceptance and use of technology 2 (utaut2) among gas station customers in the South Banten area, Banten Province, Indonesia. Design/Methodology/Approach: The research method used in this research is a quantitative method with an associative approach. The research sample comprised 135 gas station customers using Mypertamina in South Banten. The sample was determined using a purposive sampling technique. Data analysis used structural equation modeling (SEM) using the SmarPLS 3.0 program. Findings: The study concludes that while social influence, facilitating conditions, and hedonic motivation significantly affect users' behavioral intention to use the MyPertamina application, performance expectancy, effort expectancy, price value, and habit do not. Practical Implications: actual use behavior is driven by facilitating conditions, habits, and behavioral intentions. Originality/Value: This research provides context-specific insights into the factors influencing the adoption and use of the MyPertamina application, particularly relevant for the Indonesian market and similar developing regions. [ABSTRACT FROM AUTHOR] more...
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- 2024
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28. The Effect of Hedonic Motivation and IT Affordance on Impulsive Buying Decisions in Social Commerce: TikTok.
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Pranata, Jephthah Alvin, Putra Riyanto, Muhammad Raihan, Hendrawan, Shania, and Gunadi, Willy
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ELECTRONIC commerce ,FLOW theory (Psychology) ,ACQUISITION of data ,PURCHASING ,INTERNET surveys - Abstract
Indonesia is currently facing the rapid growth of social commerce that can be observed through the immense growth of Gross Merchandise Value (GMV), which is projected to increase continuously. The popularity of social commerce itself allows social and shopping activities to be carried out on the same platform, causing changes in people's shopping behavior. This study aims to examine the phenomenon of impulsive buying on social commerce platforms from the perspective of IT Affordance and Hedonic Motivation by implementing the stimulus-organism-response (SOR) theory. Data collection in this study was conducted online through a survey involving 203 TikTok user respondents who had made purchases through the TikTok application in the last 1 year, used TikTok for more than 6 hours each week, and lived on the island of Java, Indonesia. The research results prove that IT affordance has a significant effect on trust and flow experience. Hedonic motivation, trust, and flow experience have a positive and significant influence on the urge to buy impulsively. The urge to buy impulsively has a positive and significant influence on impulsive buying, which is strengthened by the fear of missing out. [ABSTRACT FROM AUTHOR] more...
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- 2024
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29. Sustainable business model innovation: external and internal factors on SMEs
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Utaminingsih, Adijati, Widowati, Sri Yuni, and Witjaksono, E.H.
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- 2024
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30. Impacts of normative and hedonic motivations on continuous knowledge contribution in virtual community: the moderating effect of past contribution experience
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Dong, Lingfeng, Hou, Jinghui (Jove), Huang, Liqiang, Liu, Yuan, and Zhang, Jie
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- 2024
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31. UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS.
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PLATON, Otilia-Elena
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HEDONIC damages ,PSYCHOLOGY ,IMPULSE buying ,CUSTOMER satisfaction ,ONLINE shopping - Abstract
In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This article aims to synthesise key insights into the interplay between hedonic motivation, fear of missing out (FoMO) and other psychological factors influencing online impulse buying behavior. Hedonic motivation, driven by the pursuit of pleasure and enjoyment, plays a central role in shaping consumers' preferences, choices, and purchase decisions. When coupled with the fear of missing out (FoMO), characterised by the fear of being excluded from rewarding experiences or opportunities, hedonic motivation intensifies consumers' desire to act quickly and make impulsive purchases, particularly when presented with limited-time discounts or attractive offers. Discounted products, with their perceived value and scarcity, serve as potent triggers for impulsive buying behavior, as consumers strive to capitalise on the opportunity for pleasure and gratification while avoiding feelings of regret or exclusion. Factors such as social comparison, emotional triggers, and perceived risk further influence consumers' online impulse purchase intentions, driving them to seek validation, relief, or reassurance through their purchasing decisions. Businesses can leverage these insights to design targeted marketing strategies, personalised offers, and compelling shopping experiences that resonate with consumers' hedonic motivations and address their fears of missing out. By employing behavioral nudges, visual appeals, and social proof cues, businesses can create a sense of urgency, enhance perceived value, and mitigate perceived risk, ultimately driving impulse purchases and increasing conversion rates in the competitive digital marketplace. By considering the multifaceted impact of hedonic motivation, FoMO and other psychological factors on consumers' online impulse purchase intentions of discounted products, businesses can create engaging online shopping experiences that foster customer satisfaction, loyalty, and long-term success. [ABSTRACT FROM AUTHOR] more...
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- 2024
32. Intention to Use on the Use of E-Wallet Link Aja: How Important is Hedonic Motivation?
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Purbo Jadmiko, Fikhrial Pasha, and Muhammad Najib Razali
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intention to use ,hedonic motivation ,e-wallets ,Business ,HF5001-6182 - Abstract
The diversity of e-wallet products has changed many consumer shopping patterns. This study aims to analyze the factors that influence the intention to use. The approach used is to adopt the Technology Acceptance Model (TAM). The respondents of this study were the general public in the city of Padang (n = 100). Multiple regression analysis is used to test the research hypothesis with the help of the STATA application. The findings of this study indicate that the variables Perceived usefulness, perceived ease of use, and hedonic motivation have a positive and significant effect on the intention to use. Interesting findings in this study where the hedonic motivation variable has the largest proportion of the coefficient on intention to use the Link Aja e-wallet in Padang City. Apart from that, the reasons for using LinkAja are more dominated by the need to purchase/top up. The implications of this research can be adopted for e-wallet manufacturers to continue to increase the diversity of payment methods. Future research should consider cross-generational aspects, gender differences, and personality aspects so that research results can be better generalized. more...
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- 2024
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33. The role of online game usage in the relationship between initial daily negative moods and subsequent positive moods: The moderating role of hedonistic motivation.
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Yeh, Ching-Wen and Chen, Tser-Yieth
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VIDEO games ,MOOD (Psychology) ,MOTIVATION (Psychology) ,PATH analysis (Statistics) - Abstract
This study explores the relationship between initial daily negative mood, online game usage and subsequent positive mood; and examine the moderating roles of hedonistic motivation on the perspective of mood regulation theory. To gather data over five consecutive workdays, this study used the experience sampling method. We then obtained 800 valid daily data from 160 participants. The results of multilevel path analysis show that: (i) initial daily negative mood increases the usage of online games and further enhances subsequent positive mood; (ii) students with higher hedonic motivation will show a stronger positive correlation between initial daily negative mood and online game usage; (iii) students with higher hedonic motivation will show a stronger positive correlation between online game usage and subsequent positive mood. Theoretical and practical implications are also investigated in this study. [ABSTRACT FROM AUTHOR] more...
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- 2024
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34. Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan.
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Ahmadova, Emiliya and Nabiyeva, Ayan
- Abstract
Purpose: The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani consumers who practice Islam. Though there are numerous factors that impact impulsive buyer tendencies, current empirical research focuses on demographic indicators and persona characteristics that influence impulsive buying, which are considered as internal factors. Design/methodology/approach: The current research is exploratory and uses the quantitative research method. A total of 442 responses were collected from the surveys between April 6th and May 6th, 2022, with random sampling. The collected data was analyzed with the SPSS Statistics software and the SPSS AMOS 26 version. Cronbach's alpha was calculated to measure the reliability of the scales. The construct validity of the questionnaire was measured with confirmatory factor analysis (CFA). The correlation among variables was measured by calculating the Pearson correlation coefficient. The structural equation model was run to determine the structural relationship between latent variables and test the proposed hypotheses. Findings: According to the regression weights, all the latent variables, excluding materialism, have a statistically significant impact on the impulsive buying tendency. Hedonic motivation and self-esteem have a positive relationship with hedonic buying tendency, while self-control is inversely related. In terms of the impact of demographic indicators on impulsive buying tendency, for Azerbaijani consumers, impulsive buying behavior, differs based on age, education and marital status. However, contrary to previous research, impulsive buying behavior does not change based on income level. However, based on the squared multiple correlations, the predictive power of the model is 24%. Research limitations/implications: The current study measured the general impulsive behavior of the local population. Analyzing impulsive buyer behavior toward particular products or product categories might lead to different results. Therefore, other researchers can focus on studying impulsive buyer behavior toward different product categories. Practical implications: Understanding consumer buyer behavior, including impulsive buyer behavior, is among extensively researched subjects. However, studies examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. Hence, understanding the motivations behind impulse buying behavior can benefit both businesses and consumers, though for contrasting reasons. The former can use the data to determine the triggers for impulse buying, while the latter can be more conscious of their purchasing behavior to avoid unfavorable financial consequences. The primary implication for businesses is that they will be equipped with empirical evidence on which factors and to what extent they influence consumer buying behavior. Subsequently, they can use it while developing marketing and customer relationship strategies. Originality/value: There are countless studies focused on defining and measuring impulsive buyer behavior; however, there is a gap in measuring the impulsive buyer behavior of Muslim consumers and, most importantly, understanding the underlying factors. In addition, empiric research examining the state of impulsive buyer behavior of local Muslim consumers in Azerbaijan and, most importantly, measuring the impact of numerous factors behind it is absent. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. The current study analyzes the impact of consumers' hedonic motivations, materialist values, ability to retain self-control and psychological state on their impulse buying tendency. [ABSTRACT FROM AUTHOR] more...
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- 2024
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35. THE INFLUENCE OF HEDONIC MOTIVATION, PERCEPTION OF ONLINE PRICES, ACCESS TO INFORMATION, AND ONLINE TRUST TOWARDS ATTITUDE AND PURCHASE INTENTION ON E-COMMERCE PLATFORM.
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Sugijono, Vincentius Malvin and Pratomo, Luki Adiati
- Subjects
- *
ONLINE shopping , *TRUST , *CONSUMER attitudes , *INTENTION , *ACCESS to information , *MOTIVATION (Psychology) - Abstract
This research is aimed to analyze the influence of hedonic motivation, perception of online prices, access to information, and online trust towards attitude and purchase intention on e-commerce platform. This study used primary data in the form of questionnaires from 190 respondents which were distributed nonprobabilistically to consumers who used e-commerce services more than three times in the last 6 months in the period Ocotber-November 2023. Hypothesis was analyzed with SEM using AMOS 21. Research finding shows that hedonic motivation, perception of online prices, access to infroamtion have positive effect on attitude. However, online trust does not have positive effect on attitude. Then, attitude has a positive effect on purchase intention. The managerial implication of this research is an evaluation for e-commerce to improve consumer attitudes and purchase intention. [ABSTRACT FROM AUTHOR] more...
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- 2024
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36. The Influence of Hedonic Motivation and Brand Love on Impulsive Buying of Muslim Fashion Products with Positive Emotion as an Intervening Variable
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Annisa Zahra Salsabila and Muhammad Sholahuddin
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Hedonic Motivation ,Brand Love ,Muslim Fashion ,Positive Emotion ,Impulsive Buying ,Islam ,BP1-253 ,Economics as a science ,HB71-74 - Abstract
This study investigates the influence of hedonic motivation and brand love on the impulsive buying behavior of Muslim fashion products, with positive emotion as an intervening variable. The research focuses on millennial and Gen Z women as the target respondents. The data was collected using an online questionnaire distributed to 150 female respondents aged between 18 and 35 years old. The results of the analysis, conducted using the Structural Equation Modeling (SEM) technique with Smarts software, revealed several important findings. The results indicate that hedonic motivation has a significant positive effect on impulsive buying behavior of Muslim fashion products (t-statistic = 3.082, P < 0.05), supporting H1. Similarly, brand love also shows a significant positive influence on impulsive buying behavior (t-statistic = 2.234, P < 0.05), supporting H2. However, the relationship between positive emotion and impulsive buying was found to be non-significant (t-statistic = 1.091, P > 0.05), rejecting H3. Furthermore, hedonic motivation was found to have a positive effect on positive emotion (t-statistic = 2.644, P < 0.05), supporting H4. Brand love also has a positive impact on positive emotion (t-statistic = 5.179, P < 0.05), supporting H5. These findings provide insightful information for marketers and businesses to understand the purchasing behavior of millennial and Gen Z women when it comes to Muslim fashion products. The study suggests that while hedonic motivation and brand love directly influence impulsive buying behavior, positive emotion does not fully mediate these relationships. Future research could explore additional variables to enhance the understanding of impulsive buying behavior in the context of Muslim fashion products. more...
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- 2024
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37. What Makes Gen Z in Indonesia Use P2P Lending Applications: An Extension of Technology Acceptance Model
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Yanto, Agung Putra, Zikri Rahmani, and M. Afdal Samsudin
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Hedonic Motivation ,Peer-to-Peer Lending ,Perceived Risk ,Technology Acceptance Model (TAM) ,Trust ,Information technology ,T58.5-58.64 - Abstract
This study aims to determine the factors influencing Gen Z members in Indonesia using P2P lending applications. This study extended TAM by collaborating with important constructs, such as trust, perceived risk, and hedonic motivation, to explain Generation Z’s intention to use P2P lending applications. This study utilized an online survey to acquire data. The total sample size was 305 users of P2P lending applications from Generation Z. The obtained data were then analyzed using PLS-SEM. The results show that perceived usefulness has no effect on the intention to use P2P lending applications. Meanwhile, trust mediates the relationship between perceived ease of use and perceived usefulness on intention to use P2P lending applications. The results show that Generation Z's intention to use P2P lending applications is influenced by technological sophistication factors, the belief that P2P lending applications guarantee their privacy concerns and security risks, and the existence of pleasant experiences. more...
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- 2024
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38. Investigating Social Commerce Factors: Motivation, Price Value, Habit, Risk and Attitude
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Sarker, Prianka, Dwivedi, Yogesh K., Hughes, Laurie, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Janssen, Marijn, editor, Pinheiro, Luiz, editor, Matheus, Ricardo, editor, Frankenberger, Fernanda, editor, Dwivedi, Yogesh K., editor, Pappas, Ilias O., editor, and Mäntymäki, Matti, editor more...
- Published
- 2023
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39. Research on the Influencing Factors of Autonomous Driving Acceptance
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Zu, Yao, Chen, Na, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Yung, Moti, Editorial Board Member, and Rau, Pei-Luen Patrick, editor more...
- Published
- 2023
- Full Text
- View/download PDF
40. Influencing Factors of ICT Use for Sustainability in Developing Countries—The Case of the Lebanese Private Sector
- Author
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Sayegh, May Merhej, Sidani, Dina, Spagnoletti, Paolo, Series Editor, De Marco, Marco, Series Editor, Pouloudi, Nancy, Series Editor, Te'eni, Dov, Series Editor, vom Brocke, Jan, Series Editor, Winter, Robert, Series Editor, Baskerville, Richard, Series Editor, Dal Zotto, Cinzia, editor, Omidi, Afshin, editor, and Aoun, Georges, editor more...
- Published
- 2023
- Full Text
- View/download PDF
41. Factors Influencing Behavioural Intentions Towards Investment in Cryptocurrency: A Study on Generation Z Female of India
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Joshi, Garima, Gour, Prabodh Narayan, Soti, Pravesh, Aggarwal, Ankit, Singh, Harshwardhan, Gupta, Sushil Kumar, Angrisani, Leopoldo, Series Editor, Arteaga, Marco, Series Editor, Panigrahi, Bijaya Ketan, Series Editor, Chakraborty, Samarjit, Series Editor, Chen, Jiming, Series Editor, Chen, Shanben, Series Editor, Chen, Tan Kay, Series Editor, Dillmann, Rüdiger, Series Editor, Duan, Haibin, Series Editor, Ferrari, Gianluigi, Series Editor, Ferre, Manuel, Series Editor, Hirche, Sandra, Series Editor, Jabbari, Faryar, Series Editor, Jia, Limin, Series Editor, Kacprzyk, Janusz, Series Editor, Khamis, Alaa, Series Editor, Kroeger, Torsten, Series Editor, Li, Yong, Series Editor, Liang, Qilian, Series Editor, Martín, Ferran, Series Editor, Ming, Tan Cher, Series Editor, Minker, Wolfgang, Series Editor, Misra, Pradeep, Series Editor, Möller, Sebastian, Series Editor, Mukhopadhyay, Subhas, Series Editor, Ning, Cun-Zheng, Series Editor, Nishida, Toyoaki, Series Editor, Oneto, Luca, Series Editor, Pascucci, Federica, Series Editor, Qin, Yong, Series Editor, Seng, Gan Woon, Series Editor, Speidel, Joachim, Series Editor, Veiga, Germano, Series Editor, Wu, Haitao, Series Editor, Zamboni, Walter, Series Editor, Zhang, Junjie James, Series Editor, Kulkarni, Anand J., editor, Mirjalili, Seyedali, editor, and Udgata, Siba Kumar, editor more...
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- 2023
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42. Moderating Effect of Hedonic Motivation on Predictors of Online Impulse Buying
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Nagar, Usha Rani, Shyam, Hari Shankar, Sivaswamy, Lakshmi, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Alareeni, Bahaaeddin, editor, and Hamdan, Allam, editor more...
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- 2023
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43. Determinants of health-conscious consumers’ intention to adopt fitness apps
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Md. Atikur Rahaman, Rupali Dilip Taru, Aman Gupta, Vikash Prajapat, and Emran Ahmed
- Subjects
facilitating condition ,health consciousness ,hedonic motivation ,perceived performance ,price value ,self-efficacy ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
This study aims to investigate the factors influencing consumers’ intention to adopt health fitness apps. The target population for this study were current users of health fitness apps. The data collection process was completed using a Google e-mail form with a cover letter for the convenience of customers, wherein 308 respondents were the final sample size. Data were collected from current members of health clubs and fitness centers in Dhaka, Bangladesh. Most of the respondents were males (56%, n = 308), whereas females were 44%, n = 134. Five-point Likert scale was used, where ‘1’ means ‘Strongly Disagree’ and ‘5’ ‘Strongly Agree’, to clarify the item-wise questionnaire. SPSS data analysis software for research purposes was used to evaluate the hypotheses. Cronbach Alpha (α) value was used to justify the reliability of the variables. Four items measure price value; perceived performance, health consciousness, facilitating condition, hedonic motivation are measured by two items; self-efficacy – by three. The results show that the selected six determinants positively and significantly affect consumers’ intention to use health fitness apps. Overall, these variables can explain 55.50% of the variance in predicting behavioral intentions to adopt health fitness apps. Furthermore, this results could provide significant clues to health fitness app developers that can severely influence users to adopt health fitness apps for their wellbeing. more...
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- 2023
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44. Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines.
- Author
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Niu, Han-Jen, Hung, Fei-Hsu Sun, Lee, Po-Ching, Ni, Yensen, and Chen, Yuhsin
- Abstract
This study looks into eco-friendly transactions via mobile payment (MP) adoption in the context of a global emphasis on responsible innovation and sustainable consumption. Focusing on MP adoption in Taiwan and the Philippines and utilizing SPSS and PROCESS tools, we uncover distinct patterns. The Philippines highlights the impact of social factors on hedonic motivations driving MP adoption, whereas Taiwan emphasizes functional aspects, underlining the need for region-specific strategies. By analyzing the interplay between hedonic and utilitarian motives, our research contributes to discussions on environmentally conscious transactional choices in diverse cultural contexts. We emphasize the seamless integration of FinTech innovation and ethical consumer decisions, advocating for sustainable practices in everyday financial transactions. Our findings address contemporary concerns about business ethics, environmental sustainability, and responsibility, offering a roadmap for fostering greener consumer behaviors. [ABSTRACT FROM AUTHOR] more...
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- 2023
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45. THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.
- Author
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Mahmud, Darilsyah, Heryanto, Firman Nur, Muzaki, Helmy, and Mustikasari, Faranita
- Subjects
INFLUENCER marketing ,ONLINE shopping ,BUSINESSPEOPLE ,CONSUMER behavior ,MARKETING ,SOCIAL media in marketing - Abstract
This document provides a list of sources related to marketing, consumer behavior, and the influence of social media influencers on purchase decisions. The sources cover topics such as fear of missing out (FOMO), hedonic motivation, influencer marketing, and the impact of social media on consumer behavior. These sources offer valuable insights into the factors that influence consumer decision-making and the role of influencers in shaping consumer preferences. [Extracted from the article] more...
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- 2023
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46. Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang).
- Author
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Muslimah, Nanda Islachul and SS, Vietha Devia
- Abstract
Copyright of AL-MUZARA'AH - Journal of Islamic Economics & Finance is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
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- 2023
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47. EXAMINING THE DETERMINANTS OF MOBILE ACCOUNTING APP ACCEPTANCE AMONG SAUDI WHOLESALERS: AN EMPIRICAL INVESTIGATION USING THE UTAUT2.
- Author
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Rawashdeh, Awni and Bakhit, Mashael
- Subjects
MOBILE learning ,MOBILE apps ,ACCOUNTING education ,DISTRIBUTORS (Commerce) ,CONSUMER behavior ,INFORMATION technology ,PLANNED behavior theory ,PAYMENT systems - Abstract
This article discusses a study that examines the determinants of mobile accounting app acceptance among Saudi wholesalers. The study uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and integrates the construct of trust. Factors such as performance expectancy, effort expectancy, hedonic motivation, and trust are found to influence users' attitudes towards mobile accounting apps. The study provides insights for mobile app providers and the Saudi wholesaling sector to enhance user experience and build trust. The article also includes a list of references related to mobile accounting app adoption, technology acceptance, customer behavior, and marketing from various countries and industries. [Extracted from the article] more...
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- 2023
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48. Intention to use augmented reality in tourism: exploring the mediator relation of hedonic motivation.
- Author
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PRODAN, MARINA PERIŠIĆ, TANKOVIĆ, ANA ČUIĆ, and ČEKIĆ, ENI
- Subjects
AUGMENTED reality ,MOTIVATION (Psychology) ,PREPAREDNESS ,INTENTION ,STRUCTURAL equation modeling ,TOURISM - Abstract
Tourism service providers have begun using augmented reality (AR) technologies to enrich tourists’ experiences and connect them with their brands. Due to the fun and enjoyment associated with the use of the technology, hedonic motivation plays an important role in intention to use AR. Therefore, the aim of this paper is to investigate the determinants of intention to use AR in a tourism context, given the mediating role of hedonic motivation. Primary research was conducted based on an online questionnaire developed from previous research and adapted for the objectives of this paper. The collected data were empirically tested and validated through partial least squares structural equation modelling (PLS-SEM). The results suggest that the effect of Technology readiness on Intention to use AR is not mediated by Hedonic motivation, nor is the relationship between Perceived ease of use and Intention to use AR. On the other hand, Perceived usefulness has a significant positive effect both on Intention to use AR and on Hedonic motivation. The indirect relationship between Perceived usefulness and Intention to use AR is mediated by Hedonic motivation. [ABSTRACT FROM AUTHOR] more...
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- 2023
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49. Use of metaverse in socializing: Application of the big five personality traits framework.
- Author
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G, Sowmya, Chakraborty, Debarun, Polisetty, Aruna, Khorana, Sangeeta, and Buhalis, Dimitrios
- Subjects
SHARED virtual environments ,SOCIAL media websites ,PERSONALITY ,FIVE-factor model of personality ,SOCIALIZATION ,GENERATIONS - Abstract
Social media sites, such as Twitter, Instagram, and Facebook, are increasingly interconnected with the metaverse, which has forged a new digital connection between the users and community‐building platforms. The increased accessibility of social media via smartphones provides opportunities for greater social interaction and facilitates users' interaction online. As the metaverse and social media sites become increasingly connected it presents opportunities for the users to make new digital connections and socialize virtually. This study employs the Big Five personality theory to empirically test how the personality traits of Generation‐Z impact on their intentions to socialize using innovative technology (metaverse). With Personal Innovation and Hedonic Motivation as moderators, we use a mixed‐methods approach that employs a qualitative (n = 24) and quantitative study (n = 436) to understand why Generation‐Z is inclined to use the metaverse for socializing. Confirmatory factor analysis and structural equation modeling analyse the data statistically. Results show that Openness has the highest impact on users' intention to adopt the metaverse, followed by Extraversion and Agreeableness. Personal Innovation and Hedonic Motivation variables present evidence of positive moderation with the personality traits. Further, generation differences between cohorts and users' personalities affects their willingness to adopt the metaverse. [ABSTRACT FROM AUTHOR] more...
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- 2023
- Full Text
- View/download PDF
50. Underlying factors of student engagement to E-learning
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Dubey, Pushkar, Pradhan, Resham Lal, and Sahu, Kailash Kumar
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- 2023
- Full Text
- View/download PDF
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