Search

Several patterns of pig marketing channels were found on the Mainland of East Flores Regency (MEFR) which had an impact on transaction costs, farmers' share, marketing margins, and marketing efficiency. Objective: To analyze the pattern of marketing channels and market performance of pigs. Method: The study used a survey method where data was collected through observation, interviews and document search. Purposive determination of three sub-districts and nine sample villages; while sample traders using the snowball sampling method, and 135 sample farmers randomly proportional. The data is analyzed using market display analysis. Results and discussion: There are three patterns of pig marketing channels, namely: Marketing Channel I: farmers sell directly to consumers (51%); Channel II: farmers sell to local traders (35%); and Channel III: farmers sell to inter-district traders (14%). The marketing margin for local traders is IDR 1,125,000, and traders between districts are IDR 1,700,000. The average marketing cost for local traders is IDR 100,000, while traders between districts are IDR 322,000. Farmer's share in Channel I is 100%, Channel II is 81.64%, and Channel III is 77.33%. The marketing efficiency of Channel I is 0%, Channel II is 11.25%, and Channel III is 17.1%. Conclusion: Three marketing channels for pigs were found in the MEFR related to marketing costs, marketing margins, farmer's share, and marketing efficiency. The highest marketing costs and the highest marketing margins occur at the trader level between districts (Channel III). The largest farmer's share is received by farmers (Channel I). The marketing system for pigs is efficient in all channels (Channels I, II and III). The choice of channel depends on the actual conditions of the farmers and traders involved in marketing.