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The main obstacle to improving the quality of local livestock (including beef cattle) is the breeding process which has not been handled properly. As many as 90% of beef cattle business is carried out by farmers to produce a low-quality calf. Therefore, Kebumen PO rural beef cattle breeding model was introduced to inform farmers and policymakers on how to produce high-quality breeds. Technological innovations introduced included breeding technology (body size measurement technology and selection) and institutional technology (formation of breeding livestock groups, breeding associations, and recorders in breeding groups). This research is to examine the performance of the beef cattle model in Kebumen. The research was conducted from 2012 to 2017 in Kebumen. The research used qualitative and quantitative methods. The results showed that the model introduced had produced 5,597 developed 29 breeding groups and a Breeding Association. The breeding groups had produced 356 female and 35 male cattle seeds which were officially reported to the Beef Cattle Association of Kebumen PO. The cattle seeds were produced mainly in government-owned nurseries such as the Technical Service Unit (UPT) for Cattle Breeding in Sembawa (Directorate General of PKH), Sumberejo (Central Java Province PKH Office), BET Cipelang, BIB Ungaran, the University in Lembang and private sector engaged in beef cattle breeding. The Directorate General of Livestock and Animal Health has declared the cattle breeding model of PO Kebumen as the model for other beef cattle breeding groups. [ABSTRACT FROM AUTHOR]