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1. The relationships among the logic of value innovation, strategic decisions and market-driven factors

2. HOW DOES PARASOCIAL INTERACTION DEVELOP? WHAT ARE THE EFFECTS? : A QUANTITATIVE RESEARCH STUDY

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3. The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity

4. Yeni Ürün Geliştirme Takımlarında Hata Yönetimi

5. The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors

6. The Transformation of Traditional TVs Into Digital Platforms

7. Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship

8. Building the Friendly Airline Brand

9. YENİLİKÇİLİK KALİTESİ PERSPEKTİFİNDEN BİLGİ PAYLAŞIMI, ENTELEKTÜEL SERMAYE VE PERFORMANS İLİŞKİSİ

10. MÜŞTERİ DENEYİMLERİNDEN ÖĞRENME: AKILLI HATALAR GÜÇLÜ MARKALAR

12. The relationships among nostalgic emotion, destination images and tourist behaviors: An empirical study of Istanbul

13. LEARNING FROM CUSTOMER EXPERIENCES: INTELLIGENT FAILURES STRONG BRANDS