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PurposeThis study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through social media platforms.Design/methodology/approachUsing an online survey, the data for this study were collected from 353 participants who follow Royal Jordanian Airlines on their Facebook page. A cross-sectional research approach was implemented using a partial least squares path modeling approach.FindingsThe study finds that perceived brand interactivity and involvement are positively associated with social media CBE. The authors also find that social media CBE is positively related to brand trust and that brand trust is positively associated with brand loyalty. Consequently, the authors observe that social media CBE is positively related to brand loyalty.Originality/valueThis study investigates the impact of perceived brand interactivity and involvement on social media CBE while accounting for the mediating role of brand trust through which social media CBE influences brand loyalty of airline brands in the Jordanian context. Finally, the findings have noteworthy theoretical and managerial implications.

This study revisited the relationship between destination social responsibility (DSR) and residents’ environmentally responsible behavior (ERB) in conjunction with the stimulus–organism–response (S-O-R) framework to assess the mediating effect of community attachment and involvement. The proposed conceptual research model was empirically examined with 375 residents from the largest tourist destinations in Ghana. A cross-sectional research design was used, and structural equation modeling (SEM) was applied to test the mediating role of community attachment and involvement. The findings of this study confirmed that DSR has a significant and positive relationship with residents’ community attachment, involvement, and ERB. In addition, the findings of this study revealed a positive relationship between community attachment and residents’ ERB. The findings of this study also confirmed the indirect effect of DSR on residents’ ERB through community attachment. Contrary to expectations, the results of this study did not support the direct and indirect effects of community involvement on residents’ ERB. This study responded to the call from previous research to investigate the relationship between residents’ DSR and socio-psychological constructs, such as community attachment and involvement, which in turn enhance and improve their ERB in different cultures and tourism destinations.

PurposeThis study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the mediating role of social media customer brand engagement (CBE) in the airline context.Design/methodology/approachThe research model was examined empirically by targeting 360 consumers who follow Royal Jordanian Airlines on Facebook pages. Structural equation modeling (SEM) was used to analyze the data collected.FindingsUsing the Stimulus–Organism–Response (S–O–R) theory and customer engagement model as the theoretical foundations, this study confirms that SMMEs are a strong predictor and play a vital role in developing and building social media customer engagement and brand loyalty. This study also found that the cognitive aspect of CBE is a key driver in enhancing brand loyalty. Furthermore, cognitive social media CBE positively mediated the relationship between SMMEs and brand loyalty. Contrary to expectations, emotional CBE had no mediating effect on the relationship between SMMEs and brand loyalty.Originality/valueThis study contributes to CBE literature by adding SMMEs as antecedents. In addition, the findings of this study add the mediation effect of the cognitive component of customer engagement, through which SMMEs influence brand loyalty.

PurposeAlthough prior researchers have consistently established a significant relationship between different strategic stances and organizational performances across different research contexts, the mechanisms underlying this link remain unclear. This study attempts to fill this gap in the literature by testing the mediating effect of the use of strategic performance measurement systems (SPMS) on the relationship between strategic stances (prospector, defender, and reactor) and organizational performance in the public sector.Design/methodology/approachThis research is based on data collected by surveying 224 managers at public organizations in the Turkish Republic of Northern Cyprus (TRNC) and conducts an analysis using structural equation modeling (SEM).FindingsThe study findings show that prospector strategy is positively associated with organizational performance through the use of SPMS. The reactor strategy was negatively related to organizational performance through the use of SPMS. The defender strategy shows mixed results in terms of its effect on the use of SPMS and organizational performance.Research limitations/implicationsThe results obtained here provide strong evidence of the vitality of the use of SPMS for efficiency and effectiveness as a mediator between prospector strategy and organizational performance. To extend this position, future researchers could incorporate other contingent variables, such as structural autonomy, or use experimental design methods during economic austerity in the aftermath of the coronavirus disease 2019 (COVID-19) global pandemic.Originality/valueThis study represents an attempt to address public administration literature' general calls for grounded research that spells out to practitioners how different strategic stances are likely to affect the use of SPMS to achieve organizational performance levels in the public sector. The present study extends the public administration literature by examining the unexplored linkage of the use of SPMS through which strategic stances influence organizational performance in major public sector organizations.

This study aims to reexamine the Miles and Snow strategy stance framework by uncovering the interrelationships between strategy content, strategic decision-making, and public organizational perform...

PurposeThis study aims to investigate the impact of chief executive officers' (CEO’s) core self-evaluation and grandiose narcissism on firm performance. This work combines bright and dark personality sides to explore how complex CEO's behavioral characteristics affect firms' outcomes. In addition, top management team (TMT) behavioral integration is considered as an organizational setting that acts as a conductive device bridging CEOs behavioral characteristics with firms' performance.Design/methodology/approachThe data for this study are based on 187 respondents, including CEOs and TMTs, across medium and large firms in Turkey through an online survey using a questionnaire. Structural equation modeling (SEM) was used to analyze the data collected.FindingsThe study finds that only CEO-TMT narcissism and TMT behavioral integration have a positive direct effect on firm financial performance. Contrary to expectations, CEO-TMT core self-evaluation has a negative direct effect on firm performance. Moreover, the results show that environmental dynamism interacts positively and significantly with CEO-TMT narcissism. Thus, the claim that TMT behavioral integration has a mediating effect is not supported in the context of medium and large firms in Turkey.Originality/valueThis study contributes to the upper echelons theory (UET) literature by highlighting the boundary conditions under which narcissistic CEOs can interact with more behaviorally integrated TMT members to exchange information, make joint decisions and collaborate in a relatively dynamic environment, as well as aggregating the bright side and dark side of CEOs personality traits and examining their effects alongside those of TMT behavioral integration on the firm performance. Finally, this study enriches the upper echelons literature by providing evidence from Turkey.

This study investigated the impact of perceived interactivity on behavioral intention in the context of virtual conferences in the post-COVID-19 era. With academic conferences moving exclusively online due to the pandemic, there is a gap in the literature regarding attendees’ attitudes and perceived benefits regarding these events. This study developed the technology acceptance model (TAM) by treating perceived conference interactivity as the antecedent construct of the TAM. The moderating role of self-congruity and the mediating effect of perceived quality were also studied to understand the behavioral intention of attending future virtual conferences. Using partial least squares structural equation modeling (PLS-SEM), a sample of 327 academic staff members in Lebanon was analyzed. Our study found that perceived interactivity and quality both positively influenced behavioral intentions. Additionally, perceived interactivity was positively associated with the perceived quality of virtual conferences, and self-congruity further strengthened this relationship. Our study also revealed that perceived quality mediates the relationship between perceived interactivity and behavioral intention to attend future virtual conferences. This study fills a gap in the literature by examining the impact of perceived interactivity and quality on behavioral intention toward virtual conferences in the post-COVID-19 era. Our findings provide insights into consumer behavior at virtual conferences and can contribute to the development of the TAM via an exploration of its applicability in the context of online events.

The paper is devoted to building up a comprehensive model of the relationship between corporate social responsibility (CSR) and sustainability practices based on the analysis of their main predictors to ease the process of managing CSR and sustainability activities and provide practical recommendations for businesses regarding successful realization of their business, social and sustainable development goals. Currently, businesses integrate corporate social responsibility (CSR) and sustainability practices into their strategies to enable the fulfillment of sustainability goals and gain competitive advantages. Therefore, to achieve the aim of the study, a systematic review methodology was used in six stages: (1) defining the benchmarks; (2) extraction of papers from the two most cited databases: Web of Science and Scopus; (3) Manual content analysis of all extracted papers; (4) Identification of the dominant categories of this research topic; (5) The development of a comprehensive model of the relationship between CSR and sustainability, and(6) Discussion and control of obtained results and provision of recommendations for future studies. The model suggested is seen as a roadmap for organizations in different sectors of the economy and includes a variety of determinants that were divided into two groups depending on their relevance to an organization: the components of human and social capital, the technical characteristics of an organization and financial dimensions, and the outside business environment, which is determined by the political system and the level of corruption.

This dataset is used to investigate a comprehensive model of user satisfaction and electronic word of mouth (e-WOM). Building on the perceived telecommunication service quality and perceived value dimensions in enhancing and improving users' satisfaction and e-WOM, we empirically investigated how the dimensions of service quality as a second-order construct and perceived value dimensions affect users' satisfaction and e-WOM in the context of mobile operators in North Cyprus. The data were collected through a self-administered questionnaire at Girne American University. The dataset was empirically evaluated using a survey of 500 respondents regarding their perceptions of the service provided by the mobile telecom operator. Data analysis involved structural equation modelling (SEM) using Statistical Package for the Social Sciences (SPSS) 23 and Analysis of Moment Structures (AMOS) 24. First, we conducted exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural modelling, followed by hypothesis testing. The outcomes obtained from this dataset indicated that perceived telecommunication service quality was positively related to perceived value dimensions (performance value and emotional value) and user satisfaction. At the same time, performance value, value for money, and social value were found to have a direct impact on user satisfaction. Specifically, there was a significant relationship between user satisfaction and e-WOM. The results may provide further insights into mobile value-added services.