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All of us want to promote pleasing architecture but is there a clear theory that explains what makes a design good. Why do some buildings look pleasing to us while the others not so much? Why do a few of them give us a sense of wellbeing whereas a few of them make us feel out of place. Architecture never has a single answer and is very subjective. It is evident that there could be a tangible relationship between the visual aspect of a building and the intangible that is the way we feel about it. This research tries to understand these tangible characteristics of a built form and tries to objectify aesthetics by analyzing it through the lens of scale and proportion. “Geometry existed before creation” - Johan Kepler “Nature seems to be written in the language of mathematics” - Galileo Galilei These statements form the basis of this research. It will start with the study of the relationship of aesthetics of façade and their proportions by overlaying the guiding principles attached to these attributes on several built forms. Once established as to how through history buildings have related to different simple and complex equations the research moves on to perceive a certain number of buildings in current scenario. These buildings may or may not have been built on some geometrical guiding principles. Later through survey the research will try and identify whether or not an aesthetically pleasing building has some relationship with scale. It will try and identify the exact equation that guided the form of the building. The relationship between proportion and aesthetics will be established by running experiments, overlaying and calculating proportion theories on to the façade of that particular built form.