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5. Public Relations Definitions Through the Years

Author

Harlow, Rex F.

Abstract

Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Published
1977

9. Looking Around.

Author

Harlow, Rex F.

Subjects
COMMUNICATION in management, EXECUTIVE ability (Management), COMMUNICATIVE competence, BUSINESS communication, ADVERTISING & psychology, ORGANIZATIONAL communication, PERSUASION (Rhetoric), MANAGEMENT & psychology
Abstract

The article mentions research on business communication skills in the United States and communication strategies for executives. Comments are made on books such as: "Written Communication in Business," by Robert L. Shurter; "Human Relations in Business," by Keith Davis; "The Process and Effects of Mass Communication," edited by Wilbur Schramm; "Psychology in Management," by Mason Haire; "Communication and Persuasion," by Carl Hovland, Irving Janis, and Harold Kelley; and research by Darrell Blaine Lucas and Steuart Henderson Britt, which was reported in the book, "Advertising Psychology and Research." Topics include the "association method" for overcoming resistance to an idea and two maxims proposed by G. Edward Pendray concerning public relations.

Published
1957

11. Correspondence.

Author

Harlow, Rex F., Sylvain, Georges, Warbasse, J. P., Nearing, Nellie Seeds, and L, H. E. K.

Subjects
LETTERS to the editor, TAXATION, TAXATION of the banking industry, LABOR unions, SLOGANS, UNITED States legislators
Abstract

Presents several letters to the editor about various topics. Taxation of land banks; Arrest of a senator; Lesson of democracy for Mexican Labor; Slogan for annual fire prevention week.

Published
1925

12. HOW TO BRIEF TOP MANAGEMENT ON PR PROGRESS.

Author

Harlow, Rex F.

Subjects
PUBLIC relations, BUSINESS report writing
Abstract

Reprints an article from the 'Public Relations Journal' about how a public relations (PR) executive can most effectively report his or her contributions toward a favorable corporate image. Importance of focusing a report on aspects of most interest to senior executives; Intangible factors that are important in PR reports.

Published
1969

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