1. Applying a deterrence nudge strategy for promoting stair usage in a university setting
- Author
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Chung Gun Lee, Jiyeon Chu, Ruoqi Mao, Hansol Kim, Eun-Young Lee, Seiyeong Park, and Taeeung Kim
- Subjects
Deterrence nudge ,Point-of-decision prompts ,Time-targeted message ,Stair use ,University setting ,Public aspects of medicine ,RA1-1270 - Abstract
Abstract Purpose This study aimed to examine whether indirectly deterring elevator use through time-targeted Point-of-Decision Prompts (PODPs) efficiently increased stair usage in a university setting. Methods A quasi-experimental design (pre-post design) was employed over 2 weeks in September 2023. Baseline observations were conducted for 1 week prior to signage placement at two locations. The intervention in this study lasted for 1 week, immediately following baseline observations. Three hundred and thirty-one and 384 participants were observed during the baseline and intervention periods, respectively. Logistic regression analysis was used to examine the increase in the act of ascending the stairs. Results Our intervention, which focused on time-related messages, effectively increased stair usage among university students (coefficient = 0.435, p-value
- Published
- 2024
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