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Hair thinning is one of the top hair concerns for consumers globally and consequently a big focus for new product development within hair care. Hair growth products are specially formulated [...]

Pet product manufacturers are investing into the production of 'premium shampoos,' a lucrative segment of the pet product industry. Dog owners have shown an increasing concern about the chemicals manufacturers are using to make dog shampoo. This has motivated dog shampoo manufacturers to improve their product line by using non-toxic materials and applying more exotic formulas to satisfy eager customers. The result is a complete line of dog shampoos with different uses, such as skin moisturizers, control of skin problems, cleansing and conditioning shampoos and odor removers.

Ever since the Finesse(a) conditioner hit the market in the United States in 1981, it has been a 'gold standard' for the conditioner category. Finesse shampoo and styling aids followed. [...]

The speed with which a new product is brought to market can sometimes determine its success or failure. By using formulas based on ingredients that are already in widespread use, companies can shorten product development time. The development of an anhydrous hair conditioner is presented as an example to illustrate this concept.

Ouidad Enters Sephora, Creates Infomercial OUIDAD IS GETTING A BIG BOUNCE. Plans by the curly hair brand and JH Partners, the San Francisco-based private equity firm that acquired it in [...]

OVER THE LAST FEW YEARS, there has been a growing trend in the personal-care industry toward pure, natural products to satisfy a growing consumer demand. A secondary trend now evolving [...]

P&G is to build upon the success of its Pantene Pro-V range with a new treatment collection to be launched next year. Pantene Pro-V Essentials will be available in the [...]

Unilever has extended its V05 Give Me Texture styling range with a shampoo and conditioner. The pair (rsp: £3.49/ 500ml)--which are rolling out now--used minerals and collagen to add texture, [...]