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This study aims to bridge the gap between traditional consumer behavior analysis and modern techniques by integrating big data analysis, eye-tracking technology, and survey methods. The researchers considered that understanding consumer behavior is crucial for creating effective advertisements in the digital age. Initially, a big data analysis was performed to identify significant clusters of consumer sentiment from online reviews generated during a recent seasonal promotional campaign. The key factors were identified and grouped into the "Product", "Model", "Promo", and "Effect" categories. Using these clusters as a foundation, an eye-tracking analysis measured visual attention metrics such as the fixation duration and count to understand how the participants engaged with the different advertisement content. Subsequently, a survey assessed the same participants' purchase intentions and preferences related to the identified clusters. The results showed that the sentiment clusters related to products, promotions, and effects positively impacted the customer satisfaction. The eye-tracking data revealed that advertisements featuring products and models garnered the most visual attention, while the survey results indicated that promotional content significantly influenced the purchase intentions. This multi-step approach delivers an in-depth understanding of the factors that affect customer satisfaction and decision-making, providing valuable information for optimizing marketing strategies in the Korean skincare market. The findings emphasize the importance of integrating consumer sentiment analysis with visual engagement metrics to develop more effective and compelling marketing campaigns. [ABSTRACT FROM AUTHOR]

So far, many vertebrate footprints (avian, nonavian dinosaur, pterosaur, crocodilian andmammal tracks) have been found in the Early Cretaceous Jinju Formation, GyeongsangBasin, South Korea, and Jinju Innovation City is one of the most outstanding tracksite.Particularly noteworthy is that pterosaur tracks are commonly found in this area, althoughpterosaur tracks are generally rare compared to dinosaur tracks in other areas. Besides, thepterosaur tracks in this site vary widely in their morphology, size, and degree ofpreservation. Here we report new pterosaur tracks and trackway which are very small andwell-preserved among various pterosaur tracks. Manus imprints have average values of 27.8mm long, 9.0 mm wide, and 3.2 length/width ratio. Pes prints show average values of27.7 mm long, 13.2 mm wide, and 2.1 length/width ratio. Small-sized (< 5 cm)footprints of pterosaur are rarely occurred around the world. At present, only fourichnospecies reported in the East Asia and Europe are valid: Pteraichnus koreanensis(Hasandong Formation, Korea), P. nipponensis (Kitadani Formation, Japan), P.longipodus, and P. parvus (Oncala Group, Spain). Despite their tiny size, smallpterosaur tracks found in East Asia (P. koreanensis, P. nipponensis, and new tracksin this study) are well preserved unlike those found in Spain, and show markeddifference in morphology attributed to the variation of manus divarication, and elongatedtrackways. Therefore, abundant small pterosaur footprints in the East Asia can providevarious data of anatomical features related to phalanges and locomotion of tinypterosaurs, and offer perspectives of taphonomic conditions for preservation of smalltracks. Also, the temporal distribution of these tiny pterosaur tracks suggests thecontinuous habitation of small pterosaurs during the Early Cretaceous in the East Asia. [ABSTRACT FROM AUTHOR]

We extracted major topic by applying natural language processing and keyword extracting using TF, TF-IDF, TextRank, Yake, KeyBERT. 1452 consultation data were collected from the website and official hospital e-mail. We found six topics categorized into "Medical opinion" related to hospital characteristics and "Non-medical service guidance". Based on this result, it is necessary to establish marketing plan and develop a digital solution for effective consultation.