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With the concern of rainbow marketing, sexual minority travelers have become highly vigilant when evaluating hotels' LGBT-friendly marketing with their authenticity. It is important to scrutinize how sexual minority guests interpret brand authenticity toward LGBT-friendly hotels and form personal meanings during their stay. For this reason, this study proposes brand authenticity as a starting point for authenticity formation, which leads to existential authenticity and brand loyalty. Confirmatory factor analysis and PROCESS analysis were used to analyze data collected from sexual minority guests who visited LGBT-friendly hotels within the last 2 years. The findings indicate that (1) brand authenticity is an antecedent to brand loyalty and (2) the relationship between brand authenticity and brand loyalty is mediated by existential (intrapersonal and interpersonal) authenticity. Thus, in building on the multifaceted concept of existential authenticity, this study adds new theoretical insight into hotel marketing and management strategies. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this article is to present findings on the use of behavioural economics elements on the websites of Polish hotels. Design/methodology/approach: This article presents how Polish hotels use elements of behavioural economics to increase website effectiveness and encourage users to book a hotel service, and thus achieve the company's business goals. The research method used is an exploratory content analysis of the websites of selected hotels in Poland. Findings: Some Polish hotels use elements of behavioural economics, and thus attempt to increase the number of bookings through their own/indirect booking channels-including the website. However, there is an area to be developed-many sites have identified areas where popular cognitive biases can be further exploited and thus work to increase conversions from the website. It was noted that the ability to exploit some elements of influence depends on the software that hoteliers use (usually the booking system-booking engine). Research limitations/implications: It would be advisable to continue the consideration based on a study of the use of behavioural economics elements on hotel websites on a larger scale and to test the effectiveness of individual measures (for example through A/B tests on the websites). In addition, since cognitive errors are not only experienced by consumers, but also by managers, an area for investigation regarding the impact of cognitive errors on managerial decisions is also suggested. Specific theoretical constructs allow for a good description of the mechanisms under investigation, creating an innovative research space in the field of management science and quality. Practical implications: Identifying and analysing the behavioural economics elements used on hotel websites, can shape the research space for determining the relationship between the use of these elements and the effectiveness of the website as one of the channels that achieves the company's business objective. Subsequently, enable managers to create effective communication on websites to increase the number of accommodation bookings through this channel. Social implications: with knowledge of cognitive errors, a manager can create effective marketing strategies, make better decisions and better manage his or her team. Originality/value: The websites of Polish hotels were reviewed, identifying the most common elements using behavioural economics. It was noted that Polish hotels use these elements to a limited extent. Examples of cognitive biases that are not yet or rarely used by hoteliers on their websites and could help to increase direct bookings were identified. In addition to theoretical knowledge, the article draws on the authors' many years of experience in the topic of management, including in the hotel industry. [ABSTRACT FROM AUTHOR]

Considering two hotels that sell substitutable rooms through the same online travel agency (OTA), we study the optimal supply chain structure for a fixed‐capacity hotel to introduce a livestreaming channel (LC). First, ideal pricing and room allocation are explored through four scenarios: (a) a single channel with no introduction, (b) a dual channel with a hotel‐operated LC, (c) a dual channel with an OTA‐operated LC, and (d) a dual channel involving an influencer retailer. Upon comparing each model's supply chain performance, we find that small and large hotels prefer influencer retailers, while medium‐sized hotels favor a self‐operated LC when influencers cannot demonstrably extend the market. An OTA‐operated livestreaming service is only appropriate for a declining economy because the platform's reputation and livestream presentation can inform consumers' travel intentions after recovery. Furthermore, OTAs may only suffer during the introductory period, whereas a supply chain system will benefit from celebrities' charisma and impulsive consumption. [ABSTRACT FROM AUTHOR]

Based on the concepts of gratification and parasocial interaction (PSI), we explore the effect of social media influencers on consumer behaviors in the marketing of sustainable hotels on Instagram (IG). We derive insights from 792 valid responses of consumers residing in the U.S. and analyze their behaviors and perceptions as related to both sustainable hotels and the leveraging of Instagram as a marketing tool. Through structural equation modeling, the findings of this study show that gratification increases consumer community commitment to IG through PSI. Moreover, PSIs positively influence consumer behaviors, such as booking intention, word of mouth (WOM) and electronic word of mouth (eWOM), through IG community commitment. Finally, the expertise of social media influencers strengthens consumer commitment to the IG community. The trustworthiness of social media influencers also strengthens consumer booking intentions. [ABSTRACT FROM AUTHOR]

Glocal hotel companies are demanding a new marketing paradigm shift. As the importance of marketing activities using social media emerges, it is shifting from existing marketing to customized media marketing that directly communicates with customers. With the spread of smartphones, MZ generation consumers want to obtain a variety of information online using a short-form content platform linked to a hotel. However, the reality is that hotel companies are not able to respond to the demand for strategic marketing short-form video content targeting the MZ generation. This study develops a new curriculum applying the service design thinking methodology and proposes a short-form video production process centering on the keywords around the hotel. In addition, it is intended to select a hotel by dividing five areas according to the tourism specialization of Busan, and to present differentiated videos of hotel marketing video contents linked to the characteristics of nearby tourism areas [ABSTRACT FROM AUTHOR]

The present research explores the interplay of visual perspectives and psychological distance in consumer hotel evaluation. Across three studies, the results indicated that if consumers perceive a hotel to be psychologically distal, they process the hotel information more fluently and consequently evaluate the hotel more favorably when exterior pictures are provided than when interior pictures are available. On the contrary, if consumers perceive a hotel to be psychologically proximal, this effect would be reversed. The effect is driven by a "matching" between consumers' psychological distance from the hotel (i.e., proximal vs. distant) and the types of information available (i.e., interior vs. exterior pictures) that generates a high level of processing fluency. Our findings provide actionable suggestions for hotel marketing professionals concerning how to display a hotel product with different pictures depending on its specific distance attributes. [ABSTRACT FROM AUTHOR]

Understanding how Artificial Intelligence (AI) impacts organizational functions supports stakeholders to prepare accordingly and profit from these developments. Adopting a grounded theory approach, this study uses three interlinked stages (in-depth interviews, focus groups and a questionnaire-based survey) to explore the impact of AI on the marketing function of hotels. The results identify ten trends related to AI's contribution to hotel marketing, clustered in four themes. AI reengineers internal processes and procedures by enabling data and content as catalysts of competitiveness; empowering the augmented worker and performing mass personalization and customization. AI also impacts relationships with stakeholders by determining return on investment; improving sustainability; and governing legal aspects and ethics regarding data use. AI supports networks to which the organizations belong by concentrating and integrating organizations and transforming distribution models. AI transforms customer processes and services by engaging smart and predictive customer care and by employing predictive and augmented product and service design. The study illustrates the changes that AI will likely bring to hospitality and tourism marketing, developing a research agenda and raising discussion points for academic and industry practitioners respectively. [ABSTRACT FROM AUTHOR]

AbstractThis study explores the impact of hotels’ green rewards and non-green rewards on guests’ green consumption intentions (GCIs) to drive guests to implement green consumption through hotel marketing incentives. In this study, green rewards are understood as incentives related to green products, while non-green rewards are related to non-green products. Three scenario-based experiments were conducted based on social identity theory and attribution theory. The results indicate that hotel marketing incentives can effectively enhance guests’ GCIs and that green rewards are more effective than non-green rewards in improving guests’ GCIs. Perceived value fit mediates the influence of hotel marketing incentives on guests’ GCIs. When guests make motive attributions that hotels benefit others before themselves through marketing incentives, green rewards have a more substantial effect on perceived value fit than non-green rewards. This study expands the theoretical and empirical research on marketing incentives in the field of GCIs in hotels and provides decision-making guidance for hoteliers seeking to motivate guests to engage in green consumption effectively. [ABSTRACT FROM AUTHOR]

This study examines the effect of market competition as a determinant of the balanced scorecard (BSC) system and the two consequences of organizational performance and managers' satisfaction. Four hypotheses are tested using partial least squares structural equation modeling. The data were collected from 145 valid responses from four- and five-star hotels in Turkey and focused on the pandemic period. The results revealed that market competition does not affect the use of BSC. Nevertheless, the BSC leads to better organizational performance and system satisfaction for managers. Managers' satisfaction with the BSC was also positively related to the performance of hotel organizations. [ABSTRACT FROM AUTHOR]

This paper verifies the capacity of generative AI (ChatGPT in particular) to design a marketing strategy for a hotel by using the example of a 5-star property in the centre of Lisbon. The indicative solutions and reflexive tactics suggested by Dwivedi et al. (2023) were used to develop the prompts based on which ChatGPT designed the hotel's marketing strategy. The proposed approach incorporates the marketing mix elements, including digital marketing tips, the competitive set definition, a name for a marketing campaign, a logo, identification of an appropriate partner and suggested cross-selling actions. This is one of the first attempts to utilise generative AI to design a marketing strategy for a product/service. The findings of this research verify the previous assumption that ChatGPT can write it!. [ABSTRACT FROM AUTHOR]

We develop and analyze a dynamic model in which firms decide when and where to enter a growing market. We do not pre‐specify the order of entry, allowing instead for the leader and follower to be determined endogenously. We characterize the subgame perfect equilibria of the dynamic game and show the times and locations of entry are governed by the threat of preemption, which leads to premature entry, less extreme locations, and the dissipation of rents. Using data on gas stations, restaurants, and hotels in isolated markets, we find results consistent with subgame perfection for gas stations and three‐star hotels. [ABSTRACT FROM AUTHOR]

Although 'staycation' has become a buzzword during the COVID-19 pandemic, research on staycation experiences is still limited. This paper conducts a fine-grained sentiment analysis integrated with a factor extraction approach to explore the positive and negative factors influencing the staycation experience in Hong Kong hotels. Using online reviews of staycations, this study builds an ordered logit model to determine the influences of these factors on customers' staycation experiences and reveals the heterogeneous effects between different types of hotels and customer segments. This study contributes to the limited hotel staycation experience literature and provides important managerial implications for hotels that target local residents for the growing staycation market. [ABSTRACT FROM AUTHOR]

This research attempts to investigate corporate social responsibility (CSR) and consumers' advocacy behavior (CAB) association in the hotel services sector of a developing economy. Furthermore, this study explores how hotel consumers' emotions and values mediate and moderate their CAB. This is accomplished by introducing two mediating variables, consumer happiness and warm glow, and altruistic values as a moderator. The data were obtained from hotel consumers with the help of an adapted questionnaire. The structural analysis indicated that CSR communication on social media by hotel services organizations positively predicted CAB, while consumer happiness and warm glow served as mediators to explain this relationship. Our results also confirmed the moderating effect of altruistic values. Several theoretical and practical implications can be drawn from this study. For example, our study highlights the important role of social media as an effective medium to communicate CSR-related information with hotel consumers to bolster their advocacy intentions. [ABSTRACT FROM AUTHOR]

This study investigates the impact of social media marketing on the brand equity of the hotel. The study also explores the direct influence of social media on the antecedents of the brand equity. The proposed research model based on the Aaker's model of Brand Equity. The data was collected from 263 participants from the Guests of Hotels of Delhi/NCR. The study specifically focused on hotels classified as five-star and five-star deluxe. The analysis, conducted using SPSS revealed that social media exerts a positive influence on Brand Image, Brand awareness and Perceived Quality, and consequently, on Brand equity as a whole. Nonetheless, Brand Loyalty remains unaffected by social media marketing. [ABSTRACT FROM AUTHOR]

In this work, an adaptive software architecture is proposed for the generation of experiences for hotel promotion and marketing, based on Case-based Reasoning (CBR) that uses the attributes and user characteristics and immersive 360° videos. Considering that immersion in virtual reality (VR) environments can trigger responses in various dimensions, such as affective, cognitive, attitudinal, and behavioral dimensions, these dimensions are evaluated in immersive environments with 360° videos. To validate the results obtained with the software architecture, a quasi-experimental study was conducted through the evaluation of the experience, consisting in the visualization of the environments of a boutique hotel, with a sample of a randomly selected group of young people. The contribution of this work lies in the use of 360° VR videos, for the visualization of the hotel characteristics and environments according the user profiles, to evaluate the affective, cognitive and attitudinal and behavioral responses and their influence on the booking intention and attitude. Finally, conclusions and recommendations for future work have been established. [ABSTRACT FROM AUTHOR]

The hotel industry is vulnerable to various external crises, such as the recent COVID-19 pandemic. Social media is one of the primary platforms for hotel crisis communication. Accordingly, this study adopted the perspective of message appeal and tried to develop effective hotel crisis communication messages. An online experiment was conducted where 260 Chinese customers were included. The results showed that emotional-appeal messages are more effective in attracting customers for luxury hotels, while functional-appeal messages are more suitable for economic hotels. The results also showed that perceived safety mediated the relationship between the message appeal and booking intentions and that this mediating relationship is moderated by the hotel type. This study further discussed theoretical and practical implications. [ABSTRACT FROM AUTHOR]

Copyright of Journal of China Tourism Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Spatial competition considerations are important in hotel location selection. This study proposes and demonstrates a method of colocation network analysis to quantify the potential encroaching effect of spatial inter- and intra-competition between units of business brands that seek expansion. The environmental context of the study is a network of the top five budget hotel brands in the Beijing hotel market. The results reveal that brands implement different strategies in their hotel placement, which are subject to different levels of the encroaching effect. However, the method is applicable in a variety of hospitality settings, specifically in those that involve the development strategies of chain brands. The simulation capability of the method can assist hospitality brands in assessing the outcomes of a proposed development and, thus, aid hoteliers in the spatial allocation of new units with the least adverse effects on their existing business networks. [ABSTRACT FROM AUTHOR]

Purpose: Short-term rental is one of the forms of rental that has become extremely popular in recent decades. Perceiving residential real estate also through the prism of possible benefits from renting has enabled real estate owners to compete with organized services provided by hotel facilities. The article aims to analyze the supply of the short-term rental market in selected large Polish cities about the offer of hotel services. Design/methodology/approach: The offer of short-term rental apartments was analyzed based on the data of active real estate properties published on the Airbnb portal over 12 months, i.e., from October 2021 to September 2022. Data from the Statistics Office and the Ministry of Tourism and Sports were used. Findings: The analysis showed that large Polish cities are similar in terms of the structure and quality of short-term rental supply and do not differ from the trends typical of large cities around the world. Large cities in Poland usually offered small, autonomous, and well-equipped facilities where you could stay for any number of days, and which were available at attractive prices - often lower than the prices of rooms in even the highest standard hotels. Research limitations/implications: Short-term rental offers should be monitored not only because of their competitiveness in the hotel industry but also because of the possibility of changes in the functional structure of large cities. Originality/value: In the face of changes in the world, alternative services that were not so popular until recently may become increasingly important for the global economy. The article may be of interest to entrepreneurs from the hotel industry, users, and providers of booking platforms, as well as researchers of the sharing economy phenomena. The originality of the publication lies in its approach to booking platforms as an alternative to classic hotel services. [ABSTRACT FROM AUTHOR]

Hotel pricing discussions seem to be increasingly dominated by automated revenue management and pricing systems without considering human interaction. Using grounded theory, this paper foregrounds the voice of twenty managers and exposes the complexities and realities of their involvement in price decision-making. A hybrid price decision-making process was discovered where the hotel general manager remains in control despite automation, due to their modus operandi to control the performance of their hotel by using their local market and customer knowledge in the pricing process. This indicates that for revenue management at hotel unit level there is an often-unseen gap between theory and practice. [ABSTRACT FROM AUTHOR]

Platform economy politics reflect a trend of corporations working with civic actors to achieve shared political goals, reconfiguring once adversarial relationships (e.g., management vs. labor, homeowners vs. tenants). Yet theories on urban politics and policymaking often do not account for such "Baptist-Bootlegger" coalitions (Smith and Yandle 2014; Yandle 1983). This article analyzes how the efforts of two competing Baptist-Bootlegger coalitions shaped the 2018 short-term rental (i.e., Airbnb, HomeAway) ordinance in Los Angeles, CA, USA. I argue that a subtly coordinated partnership of housing groups, neighborhood activists, and hotel market incumbents leveraged their individual authenticity and resources to successfully articulate a shared vision with policymakers. Conversely, an opposing coalition of short-term rental platforms and hosts more explicitly combined their efforts under an organizational framework that conflated economic and moral claims; this hybrid organizational identity was perceived as less authentic by policymaking audiences and precluded potentially more strategic forms of organizing. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Hospitality & Tourism Technology is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study investigates the dimensional linkages between antecedents and precedents of customer experience within the hotel industry, focusing on technological trends and their implications for market leadership. Through a comprehensive literature search targeting key keywords related to customer experience and hotel services, the analysis identifies intricate relationships and trends within the industry. Utilizing VOS viewer, the study maps country collaboration networks, co-authorship patterns, and keyword associations to uncover insights into service delivery parameters and their impact on customer satisfaction. The findings highlight the importance of tech-driven innovations in meeting evolving consumer expectations and emphasize the role of social and emotional intentions in shaping customer experiences. By providing strategic insights for stakeholders, this research offers a valuable framework for refining service delivery methods, enhancing customer satisfaction, and informing strategic decision-making for achieving market leadership in the hotel industry. [ABSTRACT FROM AUTHOR]

This article examines the factors that affect repurchase intention in non-star hotels, including perceived quality, perceived price, digital marketing, and brand image. The study, which collected data from 151 hotel consumers, found that perceived quality, perceived price, and digital marketing have an impact on brand image and repurchase intention. However, price perception does not affect repurchase intention. The findings suggest that consumers value good quality perceptions, price perceptions, and digital marketing in enhancing brand image and fostering repurchase interest. Other studies also support the importance of price perception, digital marketing, and brand image in influencing repurchase intention. The research method used in this study is quantitative, and the results indicate that perceived quality, digital marketing, and brand image significantly influence repurchase intention. The article highlights the significance of factors like price perception, digital marketing, and brand image in shaping purchasing decisions in non-star hotels. It underscores the role of brand image in influencing customers' choices and their intention to repurchase. The study acknowledges limitations and suggests further exploration in different hotel areas and the inclusion of additional variables like word of mouth and trust. [Extracted from the article]

Copyright of Journal of Resources & Ecology is the property of Journal of Resources & Ecology and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

One of the industries with the fastest growth rate is the hospitality and tourism sector. However, in the less developed economies, the hospitality industry has low awareness in the importance of advertising their products and services. Hence, this study was carried out to investigate the visitors’ awareness and perception of advertising the products and services of hotels in the hospitality industry in Akure south, Owo and Ikare Local Government Areas in Ondo State, Nigeria using 600 copies of well-structured questionnaire. Data obtained reveals that 54.7%of the visitors in the hotels were male, 46.7% of them were within the age bracket of 26-33years, all the respondents were Nigerians and 60.8% had tertiary education. 94% of the visitors were aware of marketing in the hotels and majority were aware of promotion, word of mouth publicity, TV/radio publicity, Online/Social media publicity, billboard and handbills. The statements were measured according to their means. The mean score ranged from 4.54 to 4.01, “marketing allows customers to be aware of new services offered” had the highest mean (4.54) while “marketing costs the hotel a lot of money and time” had the lowest mean (4.01). There is a significant relationship between visitors’ awareness of marketing and their perception about marketing (p = 0.00) and there is a significant relationship between the age, place of residence, education and visitors awareness (p > 0.05). [ABSTRACT FROM AUTHOR]

The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics" from Welovroi, a comparative, quantitative and qualitative study, using content and discourse analysis, was designed. The comparative study seeks to identify possible changes and offers data on activity, impact and the published content. The results reveal a considerable difference—both quantitative and qualitative—from one period to the other in terms of behavior and networking on social media of the brands studied. Despite the increase in publications from 2021 to 2022, the level of engagement falls, the frequency of publications and content varies and, in addition, the importance of Instagram and Facebook, as networks which generate more interaction with the public, can be noted. The conclusions reached may also serve to improve the management of social media communication for hotel companies. [ABSTRACT FROM AUTHOR]

Copyright of Tourism Tribune / Lvyou Xuekan is the property of Tourism Institute of Beijing Union University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The innovative behavior of employees is the basis for the sustainable operation of the hotel industry and examining the factors affecting innovative behavior of employees has important and timely significance. Thus, we draw from goal orientation theory to suggest the potential mechanism of different goal orientations and explore how different goal orientations influence employees' innovative behaviors via self-efficacy and how the centralized climate moderates this effect. The data were collected at two time points from 323 employees and their supervisors across 68 hotel marketing teams in Beijing and Shanghai. Hierarchical linear modeling (HLM) analysis results confirmed our hypotheses that the centralized climate moderated the relationship between team members' goal orientations and innovative behaviors. The innovative behaviors can be attained by employees with higher learning goal orientation or performance approach goal orientation. Theoretical contributions and practical implications are discussed. [ABSTRACT FROM AUTHOR]

The purpose of this article is to investigate the relationship between intrinsic job-related motivators and hotel employees' work engagement and to examine how it may correlate with important employees' outcomes, such as the prescribed-role and extra-role customer service. The literature review and empirical research based on a survey method were employed. The findings revealed that there is a positive and significant correlation between intrinsic job-related motivators and hotel employees' work engagement. It was also demonstrated that work engagement significantly and positively correlates with both the prescribed-role and extra-role customer service provided by employees. This study adds to the growing body of research on employees' work motivation, particularly focusing on the intrinsic dimension that it has still not received enough empirical attention in the literature of both hotel management and marketing. [ABSTRACT FROM AUTHOR]

Purpose: Personal values, ascribed responsibility and green self-identity (GSI) have been analyzed separately for a long time, but a more in-depth investigation is required on the relationships between these variables and their combined effects on consumers' visiting intention toward green hotels. Thus, this study aims to draw on Schwartz's (1992) personal values framework and ascribed responsibility. It expands the Schwartz personal values framework by incorporating GSI as a moderator to understanding consumers' visiting intention toward green hotels. Design/methodology/approach: Partial least squares-structural equation modeling was used to analyze 387 responses collected through a self-administered structured questionnaire from hotel consumers in Pakistan. Findings: The findings revealed that ascribed responsibility and self-transcendence values were significant factors in predicting consumers' intention toward green hotels. Moreover, GSI significantly moderated between self-conservation values, self-transcendence values and attitude. However, the association between self-conservation values and attitude was found insignificant. Practical implications: This study can assist hotel management in planning and implementing efficient hotel marketing strategies. Hospitality marketers should heed attention to self-transcendence values, ascribed responsibility and stress on using these aspects to sustain green hotels' adoption. Originality/value: The study contributes to the literature on the antecedents of consumers' visiting intention toward green hotels by expanding the Schwartz personal values framework by adding ascribed responsibility. Further, the authors incorporated GSI as a moderator to understand consumers' visiting intentions toward green hotels in Pakistan. [ABSTRACT FROM AUTHOR]

Studies have documented the existence of persistent performance differences across business units and firms in many industries and countries. Unfortunately, little is known about the causes of these performance differentials. Using property-level data from the lodging industry, this study documents the existence of large and persistent performance differentials across lodging units. These differences exist after controlling for the resources utilized for the production of the service as well as market conditions and hotel property characteristics and are most persistent for the highest and the lowest performers. Similar to studies that analyzed performance differences in other industries, our analysis leaves a large portion of the variation in performance differences unexplained. However, we do find that a small portion of these performance differences is positively related to the hotel property's choice regarding chain size and hotel portfolio company scope, suggesting the possibility of benefits from scale economies and/or scope. Understanding how performance differences arise and persist requires a close look into less deterministic, quantifiable, and tangible factors such as managerial practices, decision-making processes, innovation, knowledge creation, the transfer of knowledge, the flow of information, compensation, and personnel policies, among others. In other words, there is much unexplained and yet to be discovered here, resulting in a ripe area for future research. Future research that links attributes of the industry's demand, management controls, or technology to factors driving productivity may help explain, and perhaps enhance, the industry's productivity growth. [ABSTRACT FROM AUTHOR]

The aim of this study is to determine the psychographic characteristics of the target markets of the hotel businesses in İstanbul. Within the scope of the qualitative research, semi-structured interviews conducted, and the data obtained from the marketing managers of 41 five-star hotels using the case study method. The obtained data subjected to content analysis by means of the MAXQDA Analytics Pro v.18.2 qualitative data analysis program. According to the findings; it is determined that the majority of the tourists in İstanbul are from the Middle East at the time of the research was conducted, and the psychographic characteristics of tourists from the Middle East, Europe, America, Far East and Domestic Market (Türkiye) differed significantly from each other in various aspects. Middle East Market with its uncleanliness problem and high demanding level; Far East Market with its naive and timid nature; European and American Markets are similar to each other with their moderate/positive and extroverted features; The Domestic Market (Türkiye), on the other hand, is come to the forefront with its high expectation level and demanding feature. [ABSTRACT FROM AUTHOR]

Purpose: The COVID-19 pandemic has long-lasting effects that necessitate business revision, innovation, and transformation in the hospital industry. The research in this field is, however, still incredibly underdeveloped. Hotels have faced unprecedented pressure due to the outbreak of novel COVID-19, forcing many to close temporarily or permanently. The aim of this study is to assess COVID-19 effect on hotels within the Bono region of Ghana, as the protocols are currently relaxed. Design/methodology/approach: Using a quantitative approach, a stratified and purposive sampling method was used and 174 hotel managers in the Bono region responded to the research questions in relation to how their businesses were affected by the COVID-19 pandemic. Findings: The findings showed that the most prominent and recurring measures among hotels are the application of hygiene standards, employee training and awareness, reduction of employees' guest contact and ensuring a safer environment for both guests and employees. Research limitations/implications: The study's sample frame covers hotels in the Bono region of Ghana with lower star classifications, ranging from affordable to three stars in quality and service. Hotels should emphasize the importance of providing their personnel with ongoing training and education to prepare them to deal with the outbreak of the pandemic. Practical implications: As a result, the study suggests that hotel operators give innovative, fascinating and delightful accommodation experiences that may boost customers' authentic happiness, as well as offer possibilities for customers to gain positive, memorable experiences from their experience. Social implications: Academia and hotel managers need to contribute to theory development in hotel marketing by analyzing changes in customer expectations and industry recovery measures to affect good changes in industry best practices in the aftermath of the epidemic. Originality/value: This study makes a significant contribution to the body of knowledge of the service delivery system model research because it is one of the initial studies to examine hotel business operations and activities during the COVID-19 utilizing the Bono region as a case. Theoretical, managerial and policy implications are discussed to cope with this crisis. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Accounting & Management is the property of Croatian Accountant and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Using the hedonic pricing method, we study more than 400 hotel transactions in the United Kingdom between 2000 and 2015 to determine the impact of brands on hotel market values. We initially find that hotel brands are negatively associated with hotel values in our sample. However, after controlling for endogeneity, we find that brand affiliation produces no significant impact on hotel transaction values. These results suggest that it is the characteristics of branded hotels, rather than the fact of being branded, that determine the transaction values. To the best of our knowledge, this is one of the first studies to examine the impact of brands on hotel values, and the first to account for the role of endogeneity when comparing the transaction value of branded and unbranded hotels. [ABSTRACT FROM AUTHOR]

Purpose: Given the importance of performance consistency of chain hotels in customers' decision-making and service evaluation, this study aims to explore how consistently chain hotel brands offer quality service and carry out their performance from the eyes of customers through online reviews on TripAdvisor of the top five US hotel chains (i.e. Choice, Hilton, InterContinental, Marriott and Wyndham) and their brands. Design/methodology/approach: The research objectives were achieved through methodological triangulation: business intelligence, data visualization analytics and statistical analyses. First, the data collection and pre-processing of consumer-generated media (CGM) (i.e. TripAdvisor online reviews) were performed using business intelligence for further analyses. Using data visualization analytics (i.e. box-and-whisker plot by region and brand), the geographic patterns of performance attributes (i.e. online review ratings, including location, sleep, cleanliness, room and service) were depicted. Using a series of analyses of variance and regression analyses, the results were further assessed for the impacts of brand performance inconsistency on consumers' perceived value, sentiment and satisfaction. Findings: The empirical results demonstrate that there are significant performance inconsistencies in performance attributes (location, sleep, cleanliness, room and service) by brands throughout the six regions in the US hotel market. More importantly, the findings confirm that brand performance consistency significantly influences consumers' perceived service quality (i.e. perceived value, satisfaction and sentiment). Originality: This study is one of the first attempts to empirically explore hotel brand performance consistency in the US hotel market from customer reviews on CGM. To measure hotel brand performance in the US hotel market, this study collected and analyzed user-generated big data for the top 5 US hotel chains through business intelligence, visualization analytics and statistical analysis. These integrated and novel research methods would help tourism and hospitality researchers analyze big data in an innovative data analytics approach. The findings of the study contribute to the tourism and hospitality field by confirming hotel brand performance inconsistency and such inconsistent performance affected customers' service evaluations. Practical Implications: This study demonstrates the significant impact of hotel brand performance consistency on consumers' perceived value, emotion and satisfaction. Considering that online reviews are perceived as a credible source of information, the findings suggest that the hotel industry pays special attention to brand performance consistency to improve consumers' perceived value, emotion and satisfaction. [ABSTRACT FROM AUTHOR]

Empirical studies on personalization in the luxury hotel context are lacking. Personalization, financial, social, and structural bonds have been proposed together as a conceptual framework, but have not been tested empirically. Moreover, relational bond studies in the luxury hotel U.S. market are non-existent. As personalization is a growing trend and luxury hotels continue to be a high revenue generator for brands, we proposed a relational bonds model in the context of U.S. luxury hotels. Multiple regression analysis was conducted on data collected through a Qualtrics Survey Panel from 205 U.S. respondents. A subgroup analysis was performed to examine differences between Millennials and Generation Xers. The results show differences between the two generational cohorts in terms of the relational bonds regarding behavioral loyalty intentions. [ABSTRACT FROM AUTHOR]