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Conserving populations of environmentally vulnerable insect species requires a greater understanding of the factors that determine their abundance and distribution, which requires detailed knowledge of their population and community ecology. Chemical ecological tools such as pheromones can be used for non-destructive monitoring of scarab beetle populations, enabling European countries to detect and, in some cases, map the range of some of these species, proving a valuable technique for monitoring elusive saproxylic beetles. In this paper, we investigated the behavioural and chemical ecology of the noble chafer, Gnorimus nobilis L., a model insect species of conservation concern across a Europe-wide distribution, and a red-listed UK Biodiversity Action Plan priority species. We identified a potential pheromone of adult beetles using electrophysiological recordings, behavioural measurements and field trials in the UK. Gnorimus nobilis is highly unusual in that although both sexes produce, at high metabolic cost, the natural product 2-propyl (E)-3-hexenoate, it only attracts males. This pattern of chemical signalling makes the classification of the compound, based on current semiochemical terminology, somewhat problematic, but in our view, it should be termed an aggregation pheromone as a consequence of the production pattern. Since both sexes emit it, but apparently only males respond positively to it, 2-propyl (E)-3-hexenoate may reflect an intermediate evolutionary stage towards developing into a sex-specific signal. From an applied perspective, our study provides a model for the non-invasive surveillance of cryptic vulnerable insect species, without the need for habitat searching or disturbance, and continuous human monitoring.

1. The European stag beetle, Lucanus cervus, is thought to be widely distributed across its range, but a detailed description of its occurrence is lacking. 2. Researchers in 41 countries were contacted and information sought on various life history characteristics of the insect. Data on adult body size were collected from seven countries. 3. Habitat associations differ between the United Kingdom and mainland Europe.Larvae are most commonly associated with oak, but the duration of the larval stage and the number of instars varies by up to 100% across Europe. 4. Adult size also varies ; beetles from Spain, Germany, and the Netherlands are larger than those from Belgium or the UK. In the former countries, populations are composed mainly of large individuals, while in the UK, the majority of individuals are relatively small. Allometric relations between mandible size and total body length differ in Germany compared with the rest of Europe. 5. Distribution maps of the insect, split into records pre- and post-1970, from 24 countries are presented. While these inevitably suffer from recorder bias, they indicate that in only two countries, Croatia and Slovakia, does the insect seem to be increasing in range. 6. Our data suggest that the insect may be in decline across Europe, most likely due to habitat loss, and that conservation plans need to be produced that focus on the biology of the insect in the local area.