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Ecotourism is the sustainable choice of natural resources with the potential for low-cost funding approaches. As ecologically and socially responsible tourism, it promotes biodiversity while conserving the environment and society. To encourage the development of ecotourism and the advancement of indigenous communities and their resources, it is essential to examine the factors tourists consider when selecting a destination. Therefore, this study explores the critical factors of potential risk in selecting ecotourism destinations in the narrow and specific sphere. As a quantitative study, it used a sample of 377 tourists to investigate the relationship between different constructs. In this regard, SPSS-AMOS was used for data analysis. The findings highlight the importance of factors that influence tourists' decisions, which are greatly affected by risk factors; thus, it is also imperative for the Bangladesh government, policymakers, and tourism management to address this, leading to an upsurge of tourists in ecotourism destinations. These are also crucial for assisting stakeholders in understand ing how tourists perceive and guide ecotourism potential and reducing the impact of confrontations. [ABSTRACT FROM AUTHOR]

Organizations are constantly looking for effective strategies to develop a strong brand in today's cutthroat business climate. The study in this regard intends to analyze the effects of country of origin on brand equity dimensions based on Aaker's consumerbased brand equity (CBBE) model with regards to the Bangladesh apparel industry. This paper further analyzed the role of brand equity dimensions namely brand awareness, brand image, perceived quality and brand loyalty on fashion apparel brand equity in Bangladesh. Data were collected through an online survey from 300 respondents residing Dhaka Metropolitan Area. Afterward, the collected data were examined using SPSS and SEM. The findings of the study revealed that the country of origin has a significant positive effect on brand loyalty and overall brand equity while having no significant positive effect on brand awareness, brand image, and perceived quality. Additionally, the result disclosed that the effect of brand awareness, brand image, perceived quality and brand loyalty on fashion apparel brand equity is insignificant. Hence, the study shed light on the possible rationale behind these divergent outcomes and emphasizes scrutinizing other dimensions which will strengthen the overall brand equity of this particular sector. [ABSTRACT FROM AUTHOR]

Ecotourism has been recommended for multiple outcomes that foster environmental protection in developing nations. Tourism studies have revealed that ecotourism has several setbacks in Bangladesh, resulting in environmental difficulties, security issues and tourists' unwillingness to visit destinations. Therefore, this paper examines the factors of destination image, perceived risk, and travel motivation to foresee tourists' selection of ecotourism destinations in Bangladesh. The framework of this study is built upon the "Stimulus-Response Model of Buyer Behaviour" to address the knowledge gap. A total of 364 usable responses were collected from the tourists. The data were examined using SPSS for primary analysis and SEM-AMOS for hypothesis testing. The findings suggest that a proper image and motivation would encourage tourists to visit ecotourism destinations. [ABSTRACT FROM AUTHOR]