1. Travel Expectations and Experiences: Evaluating the Satisfaction of International Muslim Travelers in the Super Priority Destination of Mandalika, Lombok, Indonesia.
- Author
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Pattaray, Anas and Sumaryadi
- Subjects
HALAL food ,MUSLIM travelers ,SUSTAINABLE tourism ,TECHNOLOGICAL innovations - Abstract
The metamorphosis of tourism elucidates emerging trends and innovations stemming from fluid market segments, notably with the substantial expansion of Muslim travelers as a burgeoning niche market. Indonesia, with its predominantly Muslim populace, harbors considerable potential for the advancement of halal tourism destinations. Despite this, comprehensive research has yet to be conducted to ascertain whether the facilities and services available effectively fulfill the expectations of Muslim travelers. This underscores a critical lacuna in understanding the congruence between the anticipations and actual experiences of Muslim travelers within halal tourism destinations. This investigation utilizes the Holiday Satisfaction (HOLSAT) methodology through a descriptive quantitative framework to evaluate the satisfaction levels of international Muslim travelers at halal tourism locales in Lombok, encompassing 352 participants via a structured questionnaire. The results reveal that, although there is contentment regarding physical attributes, tour packages, and community elements, the Islamic facets of the destination exert no substantial influence on traveler satisfaction. These revelations provide pivotal insights for augmenting service quality at halal tourism sites and fostering the advancement of more inclusive and sustainable tourism practices. Nevertheless, the research is confined to a singular destination and a specific demographic, indicating that subsequent studies should expand the geographical and demographic parameters to achieve a more nuanced and comprehensive understanding. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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