This current work sought to observe public relations in the organizational communication from religious institutions. It was chosen, for the study, Saint Jorge "Umbanda" Spiritist Center from São Borja as subject of research. The research aimed to understand the organizational communication, from its public relations techniques, looking for to identify, in the institution, the communication tools used; analyze the ways of production and placement of these tools; diagnose the public from the Spiritist Center; to identify the communication ways that happen during sessions (the way the faithfuls call their meetings) and to point out the hierarchies and to perceive how the relations between the subjects in the space of the institution are given. The methodology chosen was ethnography, which helped in the approximation with the subjects. It is an ethnographic observation and not an ethnographic research, in the mold of an anthropological but communicational approach. In order to reach the research goals of the work, we chose as research methodology the indepth interview and the participant research because the methodological techniques are more adequate to the proposed aims. As a result, it was identified that this type of religious organization is also a space for the public relations professional, but with a more sensitive and focused look at interpersonal relationships and respect for the other, because if there is no communication without respect to the other, it is unthinkable that there is public relations. [ABSTRACT FROM AUTHOR]