367 results on '"Guercini, Simone"'
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2. Guest editorial: Decision-making and heuristics in business relationships
3. Generation Z’s intention to use digital fashion items in the Metaverse
4. The IMP research on business networks: a systematic literature review and research agenda
5. Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?
6. Simon’s scissors: meta-heuristics for decision-makers
7. Let’s play! Gamification as a marketing tool to deliver a digital luxury experience
8. Marketing automation and the scope of marketers' heuristics
9. Decision making based on heuristics in the marketing literature
10. A set of rules for the marketers adaptive toolbox
11. Consumers heuristics and marketer as choice architect
12. Conclusion and implications to Marketing Automation and Decision Making
13. Marketing automation and heuristics in marketers experience
14. Index
15. Artificial intelligence and marketers decisions in marketing automation
16. Marketing automation emergence and evolution
17. Introduction to Marketing Automation and Decision Making
18. How international marketers make decisions: exploring approaches to learning and using heuristics
19. An online research approach for a dual perspective analysis of brand associations in art museums
20. The Internationalization of Luxury Fashion
21. Introduction
22. Methodology, Empirical Context, and Internationalization of Luxury Artisans
23. Conclusions
24. Internationalization and Business Models of Luxury Fashion SMEs: Some Emerging Issues
25. The International Dimension of the Luxury Fashion Business Models
26. Luxury and Internationalization: Motives and Features
27. Relationship resilience and exogenous events: The role of relational dynamics
28. Scope of heuristics and digitalization: the case of marketing automation
29. Foreign market entry decision-making and heuristics: a mapping of the literature and future avenues
30. Animating business relationships through community social capital: an insight into conviviality
31. Decisions when interacting in customer-supplier relationships
32. Outsidership, network positions and cooperation among internationalizing SMEs: An industry evolutionary perspective
33. Rethinking interaction in social distancing times: implications for business-to-business companies
34. Conclusions: Implications and Further Research Avenues for the Connection Between Passion and Entrepreneurship
35. Discovering Passion Through Entrepreneurial Stories: Emerging Features from Content Analysis
36. Introducing and Framing the Connections Between Passion and Entrepreneurship
37. Guest editorialNew challenges for business actors and positive heuristics
38. Adapting business models in buyer-seller relationships: paradoxes in the fast fashion supply chain
39. Conviviality as social practice in business relationships: concepts and insights from a case of expatriates
40. Internationalization of Luxury Fashion Firms
41. The International Dimension of the Luxury Fashion Business Models
42. Conclusions
43. Introduction
44. Luxury and Internationalization: Motives and Features
45. Methodology, Empirical Context, and Internationalization of Luxury Artisans
46. The Internationalization of Luxury Fashion SMEs After a Path of Dimensional Growth
47. Internationalization and Business Models of Luxury Fashion SMEs: Some Emerging Issues
48. Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
49. Conviviality in Leather and Fashion Entrepreneurial Communities: Emerging Results from an Exploratory Research
50. Bridges to sustainable health systems: public-private interaction for market access
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