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In the present study we examined the contribution of semantic associative links to short-term recall performance by using the separation effect first introduced in free recall studies (Glanzer, 1969). Pairs of associated words were inserted in the to-be-remembered lists. In two experiments associated words were better recalled than non-associated words, and were better recalled when they were adjacent in the list than when they were separated by one non-associated item. In addition results showed that forward associative links among pair members were as beneficial to immediate serial recall as backward associative links. Finally the benefit of associative links among pair members was observed with both forward and backward recall. [ABSTRACT FROM AUTHOR]

Over the last decade or so, the Internet has become a privileged media for advertisement. Despite this increase in popularity, several studies suggested that Internet users 'avoid' looking at ads (what is often referred to as the banner blindness phenomena). This conclusion, however, rests mostly on indirect evidence that participants do not remember the ad content. Therefore, it is unclear whether participants actually fixated the ads and how their gaze behaviour is related to memory for the ad. In the present study, we investigated whether Internet users avoid looking at ads inserted on a non-search website using an analysis of eye movements, and if the ad content is kept in memory. Our results show that most participants fixate the ads at least once during their website visit. Moreover, even though the congruency between the ad and the editorial content had no effect on fixation duration on the ad, congruent ads were better memorised than incongruent ads. This study provides a novel and systematic method for assessing the processing and retention of advertisements during a website visit. Copyright © 2010 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Immediate serial recall of visually presented verbal stimuli is impaired by the presence of irrelevant auditory background speech, the so-called irrelevant speech effect. Two of the three main accounts of this effect place restrictions on when it will be observed, limiting its occurrence either to items processed by the phonological loop (the phonological loop hypothesis) or to items that are not too dissimilar from the irrelevant speech (the feature model). A third, the object-oriented episodic record (O-OER) model, requires only that the memory task involves seriation. The present studies test these three accounts by examining whether irrelevant auditory speech will interfere with a task that does not involve the phonological loop, does not use stimuli that are compatible with those to be remembered, but does require seriation. Two experiments found that irrelevant speech led to lower levels of performance in a visual statistical learning task, offering more support for the O-OER model and posing a challenge for the other two accounts. [ABSTRACT FROM AUTHOR]

The process of binding information from different modalities and sources into an object is ubiquitous in cognition and has been a problem for research and modelling efforts in psychology. This process has been considered by most researchers as necessarily always beneficial to memory. In the present study we provide evidence that binding can be detrimental through the propagation of vulnerabilities to interference. Phonologically similar and dissimilar letters were presented sequentially at different locations on a computer monitor. Participants had to recall either the letters in their order of presentation or the spatial locations at which the letters had appeared. Whether binding was encouraged or not--providing prior knowledge of which dimension to remember--phonological similarity had a detrimental effect on recall of locations. Such a finding poses a challenge to the view that binding is the panacea in enhancing memory capacity.