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Danone Waters of America promotes its brand of Evian water as 'carbon neutral.' Earlier this year, a federal court in New York allowed a lawsuit against Danone to continue, holding [...]

Danone Waters of America promotes its brand of Evian water as 'carbon neutral.' Earlier this year, a federal court in New York allowed a lawsuit against Danone to continue, holding [...]

The Australian Association of National Advertisers (AANA) is the peak marketing industry body in Australia. It also operates Australia's advertising self-regulation system, which includes Codes developed by the AANA and [...]

In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers about the potential health and environmental risks of its [...]

Following the UK Competition and Markets Authority's ('CMA') recent investigation regarding 'Green Claims' in the fashion industry (discussed here), the CMA has now published a Compliance Guide to help fashion [...]

Ad Law Access Honor We are excited to share that our Ad Law Access blog has been chosen for inclusion in the Library of Congress' esteemed Legal Blawgs Web Archive. [...]

Like most middle-aged men, I'm a small boy at heart. I like cars and ships and trains and even aircraft, provided I don't have to fly in them. So I [...]

Byline: James Bruggers Walmart and Reynolds Consumer Products have agreed to stop selling certain plastic bags in Minnesota for two and a half years, after the state's attorney general, Keith [...]

Making claims about carbon reductions or 'carbon neutrality' may seem an attractive way to distinguish a company for its sustainability work, but such claims are becoming riskier to make. The [...]

Key Takeaways On January 17, the European Parliament approved the Empowering Consumers for the Green Transition Directive (the 'Directive'), aimed to improve environmental marketing practices and ban the use of [...]

In today's world, awareness of environmental and sustainability issues in advertising is gaining legal significance. Consumers are increasingly seeking products and services that are environmentally friendly and sustainably produced. To [...]

Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as 'non-toxic' and 'earth friendly.' A consumer sued the company, alleging that these claims are false and [...]

Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as 'non-toxic' and 'earth friendly.' A consumer sued the company, alleging that these claims are false and [...]

The Digital Markets, Competition and Consumer Bill ('the Bill'), currently being scrutinized by the UK Parliament, shows that addressing greenwashing is a policy priority in the UK. While the UK [...]

The Bottom Line The FTC is continuing its review of the Green Guides and companies should stay tuned for further updates. The FTC is accepting public comments on 'recyclable' claims [...]

Last last year, the Federal Trade Commission announced that it was seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC also [...]

On December 20, 2022, the FTC originally noticed its solicitation for public comments regarding potential updates and changes to the Green Guides (Guides for the Use of Environmental Marketing Claims) [...]

Last last year, the Federal Trade Commission announced that it was seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC also [...]

Over the course of the past decade, and the past year in particular, the consumer products industry has seen an uptick in class action lawsuits challenging environmental marketing claims, including [...]

On Earth Day and every day, companies face increasing pressure to 'go green' or be more 'sustainable.' When companies heed this call-whether it's by reducing GHG emissions, investing in renewable [...]

More than ever, consumers care about the environmental impact of their purchases. As a result, many manufacturers of consumer packaged goods have begun marketing the eco-friendly aspects of their products. [...]

On the 23 March 2023, the European Commission proposed a new Green Claims Directive (the 'Directive'). If adopted, the Directive will have a huge impact on businesses making green claims [...]

In the week when the United Nations has released another climate report, the European Union has published statistics stating that 94% of Europeans say that protecting the environment is important [...]

Until recently, there was no regulation specifically applicable for advertisements containing environmental claims. Absent a specific regulation, the Advertisement Board used to conduct its evaluation on such advertisements pursuant to [...]

Another week, another story about climate-neutral claims. The European consumer association BEUC has now stuck its ten (euro)cents in, by calling for the European Commission to ban the use of [...]

The Federal Trade Commission (FTC) is seeking public comment on its Guides for the Use of Environmental Marketing Claims ('Green Guides' or 'Guides') as part of a 10-year review process. [...]

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing commercial value for companies to advertise themselves as environmentally friendly by, [...]

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment with respect to proposed revisions and updates to the 'Green Guides for the Use [...]

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment 'on potential updates and changes to the Green Guides for the Use of Environmental [...]

FTC Opens Green Guide Revision for Public Comment It's the first revision in a new, environmentally panicked time The Greatest Generation The '90s were an active decade for Federal Trade [...]

First issued in 1992 and most recently updated in 2012, the FTC's 'Green Guides' are a series of written guidance and recommendations to any company wishing to advertise about the [...]

Seyfarth Synopsis: For thirty years, the FTC has published non-binding guidance on how to avoid making 'unfair' or 'deceptive' environmental claims in its 'Green Guides.' The FTC has announced it [...]

The FTC voted 4-0 on December 14 to publish a notice in the Federal Register seeking comments on an update to the FTC's 'Green Guides' on environmental marketing claims.The Guides, [...]

Introduction The highlighting of ecological benefits of products or sustainability efforts and achievements has become the new normal in advertising and marketing activities. Along with these efforts goes the risk [...]

The Federal Trade Commission (FTC) is updating its Green Guides (Guides), which provide guidance for marketers to avoid making unfair or deceptive environmental claims. The Green Guides-last revised in 2012-apply [...]

Highlights The Federal Trade Commission recently voted to obtain public comment on potential revisions to its Guides for the Use of Environmental Marketing Claims (Guides). The purpose of the Guides [...]

Advertising claims about the environmental attributes of a product continue to become more important, and the Federal Trade Commission (FTC) is seeking to change how it regulates advertising. The FTC [...]

On December 14, 2022, the Federal Trade Commission ('FTC') announced that it will be seeking comment on potential updates to its guidance on environmental marketing claims known as the 'Green [...]

At its December 14, 2022 open meeting, the Federal Trade Commission announced it would publish a notice in the Federal Register seeking comment on potential updates or revisions to its [...]

Earlier today, the Federal Trade Commission announced that it is seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC is also [...]

In last month's issue of Fashion Focus we considered the consequences of fashion brands falling foul of the Competition and Market Authority's Green Claims Code. But with no standardised way [...]

Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or present environmental benefits clearly require sufficient substantiation, companies should not assume [...]

In recent months, companies have scored some notable victories in lawsuits involving various types of green claims, including carbon emission claims, aspirational claims, and recyclability claims. As we noted in [...]

Numerous businesses are using green and sustainability claims on their products, which are carefully examined by the Hungarian Competition Authority ('GVH'). In October 2022, the GVH announced the launch of [...]

A wise man once observed that 'Just because I'm paranoid, it doesn't mean they're not to get to me.' Well, not such a wise man, but Woody Allen, in the [...]

How brands can engage in 'green marketing' while avoiding claims of 'greenwashing' Due to rising public awareness of climate change and environmental issues, consumers are increasingly making purchase decisions based [...]

The Federal Trade Commission's Green Guides provide guidance on how to make environmental marketing claims that are truthful and not misleading. The Green Guides explain how to make claims like [...]