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1. Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes.

2. How to Market Sustainable Products.

3. Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects.

8. Green Marketing: The Impact of Green Advertising on Consumer Purchasing Behavior

9. Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment.

10. Do users' pro-environmental personal norms hold significance in electronic payment adoption context?

11. What is the purpose of eco-corporate social responsibility in Italian companies?

12. How Do We Identify Anthropogenic Allee Effects in the Wildlife Trade?

13. Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products.

14. The Influence of Religious Identification on Strategic Green Marketing Orientation.

15. Green marketing practices and organizational sustainable performance in developing countries context: an empirical study.

16. Are Australian Food Companies Using Nature Imagery as a Marketing Strategy? A Content Analysis.

17. Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach.

18. Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance.

19. Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers.

20. The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism.

21. The Impact of Green Entrepreneurial Orientation and Greenmarket Orientation on SME's Performance: The Role of Green Innovation.

22. Environmental Regulations, Green Marketing, and Consumers' Green Product Purchasing Intention: Evidence from China.

23. Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions.

24. Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing.

25. Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products.

26. Human capital readiness and global market orientation to business performance: The mediation role of green innovation.

27. Are female CEOs greener? Female CEOs and green innovation: The role of their political embeddedness.

28. ENVIRONMENTAL MARKETING OF THE PROVINCIAL CITIES IN POLAND.

29. THE IMPORTANCE OF GREEN MARKETING AS A MARKET TOOL FOR CONSUMPTION AND SUSTAINABLE AWARENESS.

30. Batteries for electric vehicles: Technical advancements, environmental challenges, and market perspectives.

31. The greenguard effect: When and why consumers react less negatively following green product failures.

32. بررسی تأثیر هوش بازاریابی بر فعالیتهای بیمه سبز از دیدگاه مشتریان.

33. How Can Industrial SMEs Achieve Sustainability through Cleaner Production? Green Marketing's Role as a Mediator.

34. Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment: a moderated-mediation model.

35. Impact of Green Supply Chain Management Practices on Employee Engagement and Organizational Commitment: Mediating Role of Firm Performance.

36. Conscious cleaning products: The influence of green marketing on consumer buying behaviour

37. From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action

41. From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries

42. INFLUENCE OF PERCEIVED CUSTOMER VALUE IN MEDIATING THE EFFECT OF GREEN MARKETING ON WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN GREEN TOURISM VILLAGE BILEBANTE

43. Perception and Awareness of Consumers towards Green Products: Evidence from India

44. Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes

45. Enhancing competitiveness of green environmental practices and green purchase intentions in Asian markets: Evidence from the extended norm activation model.

46. THE INFLUENCES OF ENVIRONMENTAL KNOWLEDGE, WORD OF MOUTH (WOM), GREEN MARKETING, AND ENVIRONMENTAL CARE ATTITUDE ON THE PURCHASE INTENTION OF GREEN PRODUCTS (A STUDY ON GENERATION Z IN YOGYAKARTA).

47. Supply Chain Pricing and Financing Strategies under Differentiated Green Credit.

48. Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention.

49. Organic food consumption: A bibliometric–content analysis.

50. Does digital empowerment affect corporate green investment efficiency?

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