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Green consumption is gaining prominence across domains to negate the ecological footprint of humans. Focusing exclusively on the green mobility segment, the study attempts to analyze the impact of 'Big Five' personality factors on adoption behaviour and also address the attitude-intention-behaviour gap. Data was collected from 384 green/electric vehicle owners in Karnataka, India and the results revealed that personality traits like openness, emotional stability positively and significantly impact green adoption behaviour. Further, attitude towards green vehicles successfully mediates the relationship between personality traits and adoption intention which in turn is significantly associated to adoption, extraversion being an exception. Sufficient evidence was gained to prove the attitude-intention-behaviour link in green mobility context. Segmentation and target marketing efforts suggested based on the finding would aid automakers and policymakers in driving green behaviour across the traits and achieving positive attitude towards green vehicles, a crucial antecedent of green consumption intention and behaviour. [ABSTRACT FROM AUTHOR]

The 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, construal level, and green consumption were explored using a delayed-effect design to conduct two surveys at one-month intervals with 160 participants (100 women and 60 men). The results showed that (1) future orientation positively predicted green consumption intention and green consumption behavior, and (2) the construal level significantly moderated the influence of future orientation on green consumption. Specifically, a high construal level and high future orientation predicted the greatest green consumption intention, green consumption behavior, and green consumption decisions, while at a high construal level, future orientation positively predicted green consumption intention and behavior, with a greater tendency to purchase environmentally friendly rather than hedonic products. At a low construal level, future orientation had no significant effect on green consumption intention, behavior, and intention to purchase environmentally friendly products. This study is important for promoting public awareness of the importance of green consumption and encouraging green consumption behaviors to achieve the goals of sustainable development and protect the environment and social well-being. [ABSTRACT FROM AUTHOR]

Green attribute trade‐offs have been identified as one of the significant antecedents of the green gap phenomenon (i.e., the discrepancy between pro‐green attitudes and purchase behavior of green products) in literature. This paper focuses on the strategic role of trade‐off‐related context effects (i.e., compromise effect and asymmetric dominance effect) as behavioral nudges in green marketing. We suggest that the benefit association of green attributes can influence the scope of these two context effects. We use three studies with experimental design to illustrate the said effect across three trade‐off scenarios, a range of product categories, and a diverse set of samples. Study 1 (307 participants), Study 2 (312 participants), and Study 3 (259 participants) investigated the hypotheses for trade‐offs between green attributes and other conventional product attributes, particularly price, functional performance, and usage/procurement convenience, respectively. The results reveal that when green attributes are associated with user‐benefit, the target green option performs better as a compromise option than as an asymmetrically dominant option, whereas when the green attributes are associated with environmental‐benefit, the target green option performs better as an asymmetrically dominant option than as a compromise option. Further, this difference in efficacy under environmental‐benefit association is less pronounced for individuals high on interdependent self‐construal. Additionally, we find that under the environmental‐benefit association, an independent self‐construal attenuates the efficacy of the compromise effect. [ABSTRACT FROM AUTHOR]

Purpose: The paper aims to examine how demographic factors such as age, gender, place of residence, education, and income influence pro-environmental behaviors among Polish consumers. It seeks to under-stand the degree to which these variables affect individuals' environmental attitudes and their engagement in sustainable practices. Design/methodology/approach: The study utilizes a quantitative approach based on data collected from an online survey conducted in 2023 with 551 Polish respondents. The survey included 32 variables measured on a five-point scale, focusing on different aspects of environmental attitudes and behaviors. Descriptive statistics and exploratory factor analysis were employed to identify key components that influence pro-environmental behavior. Findings: The research reveals that higher education levels and female gender are significantly associated with stronger pro-environmental attitudes and behaviors. Age presents mixed results, with younger individuals showing more concern for the environment while older respondents are more likely to engage in specific actions like recycling. Additionally, place of residence and income also influence environmental behavior, with urban residents and higher-income individuals generally exhibiting greater environmental awareness and support for environmental policies. Research limitations/implications: The reliance on self-reported data from an online survey may introduce biases, as respondents might overstate their pro-environmental behaviors and attitudes. The sample of 551 respondents may not fully represent the broader Polish population, which limits the generalizability of the findings. Furthermore, the cross-sectional nature of the study provides only a snapshot of behaviors and attitudes at a single point in time, without accounting for potential changes over time. Practical implications: Policymakers and businesses can tailor their environmental strategies and campaigns to target specific demographic groups, to more effectively promote sustainable consumer behavior in Poland. Originality/value: The paper provides a detailed examination of how specific demographic factors uniquely influence pro-environmental behavior among Polish consumers, providing insights that can enhance the effectiveness of targeted environmental policies and initiatives. [ABSTRACT FROM AUTHOR]

Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-out food packaging with an extra charge versus single-use plastic with no charge in the US and South Korea. Results indicate that descriptive norm messaging is superior to prescriptive norm messaging in both countries. Prescriptive norm messaging produced significantly higher reactance and more negative attitudes toward the packaging selection experience in the US, suggesting serious backfire effects in that country, but not in South Korea. Results advance theory regarding the use of social norm messaging to increase consumers' willingness to pay an additional charge for take-out food packaging that is biodegradable versus single-use plastic. Managerial and policy implications are discussed. [ABSTRACT FROM AUTHOR]

It is widely believed that younger generations are at the forefront of sustainability efforts. Given the significance of fostering greater consumer participation in sustainable consumption, this perception prompts an intriguing question: If consumers associate sustainability with younger individuals, can simply instilling a sense of youthfulness increase their engagement in sustainable consumption, regardless of their actual age? Building upon previous research on subjective age—that is, how old one feels—and consumer identity, we propose that consumers will gravitate towards sustainable products when they feel younger than older. This is because such products align well with their perceived age identity, creating a perception of fit. The findings across three studies provide converging evidence that simply making consumers feel younger can result in an increased preference for sustainable products. Study 1 demonstrated that feeling younger increased the selection of more sustainable products over less sustainable ones. Study 2 showed that this effect is mediated by the perceived fit. Study 3 further supported the underlying mechanism by revealing that the focal effect was mitigated when the association between sustainability and younger age was weakened. Study 4 replicated the focal effect in a consequential choice setting. Finally, Study 5 confirmed the proposed effect by using trait subjective age as a predictor. [ABSTRACT FROM AUTHOR]

This study aims to comprehensively investigate the impact of green consumption on adopting a sustainable lifestyle. Based on the theory of planned behavior (TPB), a simple conceptual model is developed, and hypothesized relationships are tested in the context of a developing country—India. Using proportionate stratified random sampling, data were collected from 422 respondents from five districts in Tamil Nadu, southern India. First, the psychometric properties of the survey instrument were tested by PLS-SEM, and hypotheses were tested using path analysis. The findings show that (i) green product literacy (GPL) is not associated with green product purchase attitude (GPPA), (ii) green product orientation (GPO) is positively related to GPA, and (iii) social influence is positively associated with GPA. The results also indicate that GPA is a precursor to green purchase behavior (GPB), resulting in a sustainable lifestyle. This study found that social influence strengthens the positive effect of GPO on GPPA. From a practical standpoint, this study can provide valuable insights for policymakers, businesses, and organizations aiming to promote sustainable lifestyles by encouraging green consumption. As with any survey research, common method and social desirability biases can be significant limitations. However, every effort has been made to minimize these biases. To the best of our knowledge, the conceptual model is developed and tested for the first time, particularly in the context of a developing country—India. Thus, this study makes a unique contribution to the literature on sustainability. [ABSTRACT FROM AUTHOR]

The era of self-quantification in green consumption has dawned, encompassing everything from monitoring electricity usage to tracking carbon emissions. By leveraging technological tools to track self-related data pertaining to green behavioral activities, individuals develop self-knowledge and engage in reflection, which in turn influence their participation and even behavioral decisions regarding green activities. Nevertheless, sustainability in consumers' green behavior is paramount, hinging not merely on participation outcomes but also on behavioral innovation within green activities. Distinct from prior research, this study delves into behavioral preferences transcending mere participation outcomes. It examines the influence of self-quantification on consumers' green behavioral innovation from the lens of sustainability, elucidating the underlying mechanisms and boundary conditions that govern self-quantification's effect on the diversity and novelty of consumers' green behaviors. Drawing on findings from multiple situational experiments, we demonstrate that, in contrast to non-self-quantification, a promotional (defensive) goal orientation tends to diminish (intensify) the innovation of consumers' behavioral choices. Additionally, consumers' cognitive flexibility acts as a mediator in the relationship between self-quantification and behavioral innovation, contingent upon their goal orientation. Furthermore, the level of goal concreteness in behavioral activities serves as a moderator, influencing the impact of self-quantification on consumers' cognitive flexibility under different goal orientations. By investigating the mechanisms through which self-quantification shapes consumers' green behavioral innovation under varying conditions, this study offers valuable insights for enterprises seeking to guide consumers toward innovative and sustainable green consumption practices. [ABSTRACT FROM AUTHOR]

Concern for the sustainability of the natural environment is garnering increasing interest across the globe. Environmental issues may significantly impact individuals and societies in various ways, such as by influencing behaviors aimed at adopting more sustainable lifestyles and making eco-friendly purchasing decisions. This study investigates the attitudes of Polish consumers towards pro-environmental behaviors, specifically focusing on environmental concern (EC), promoting pro-environmental behavior (PPB), the belief that Poland should move away from coal (MAFC), and willingness to pay (WTP). Data on these variables were collected in 2023 from a sample of 554 Polish respondents selected using a non-random sampling method. Results were analyzed using confirmatory factor analysis (CFA) and structural equation modelling (SEM). Findings revealed that environmental concern (EC) influences promoting pro-environmental behavior (PPB) and that both EC and PPB affect the belief that Poland should move away from coal (MAFC). Additionally, promoting pro-environmental behavior (PPB) and MAFC were found to influence willingness to pay (WTP). However, EC was not found to have a significant direct impact on WTP. The hypotheses were tested using a structural equation model, validated by such fit indices as CMIN/df = 2.542 (0.90).

Introduction: Over the past decade, there has been growing research into the consumption of environmentally friendly products, driven by heightened environmental concerns and a shift towards more conscientious purchasing. Despite generally favorable attitudes towards green products, actual purchase rates remain low, creating a gap between attitudes and behavior. Existing studies present a mixed picture, with some findings conflicting and others consistent, underscoring the need for a thorough review of the literature on green consumption. This study aims to assess the existing literature on green consumption by examining major theoretical frameworks, socio-demographic characteristics, and geographic contexts of green consumers, as well as the most studied product categories. It also explores the antecedents and consequences of green product purchases, the mediators and moderators affecting these relationships, and the methodologies used by scholars in this field. Methods: Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) and TCCM (Theory-Context-Characteristics-Methodology) frameworks, the study systematically searches, selects, and synthesizes relevant data, providing a comprehensive mapping of research. This approach allows for a critical evaluation of theoretical foundations, diverse contexts of green consumption, key variables, and the methodologies employed in previous studies. Results and discussion: The findings indicate that social psychology theories are prevalent in green consumption research and highlight the need to expand the field's theoretical base. By identifying underexplored product categories, socio-demographic groups, and geographic regions, marketers can more effectively target new segments. The review also identifies major enablers and barriers to green product purchases and suggests further investigation into underexplored variables to develop more effective marketing strategies. To advance the study of consumer behavior regarding green products, the review advocates for the use of mixed-method and qualitative approaches. This comprehensive approach is essential for gaining a deeper understanding of consumer behavior and improving strategies to promote green purchasing and enhance market penetration. [ABSTRACT FROM AUTHOR]

This research explores the characteristics of green influencer messages on follower engagement by examining the interplay between message framing (gain vs. loss), construal level (high vs. low), and post timing (weekdays vs. weekends). Green influencers (also: greenfluencers or sustainable influencers) are considered a key agent for a change to more sustainable consumption. A pilot field study of 1000 green influencers, however, indicates that the current communication practices of green influencers (which strongly focus on gain frames, low construal, and posts during the week) are not ideal for maximizing engagement and sustainable behavioral intentions. Two experiments replicate this finding and establish the process through which green influencer posts affect engagement: gain frames increase fluency, which increases engagement; low construal levels decrease psychological distance, which increases engagement. Timing moderates these processes in that weekend posts increase the engagement with gain frames and week posts increase the engagement with low‐construal frames. These findings highlight that there is no silver bullet in green influencer messages, but that green influencers need to adapt the framing and construal of their messages to the posts' timing to increase their contribution to more sustainable lifestyles and the greater good. [ABSTRACT FROM AUTHOR]

Sustainable buying behavior signifies that considering buying decisions aim to reduce the impact on the environment, encourage democratic societies and assure economic sustainability. Consider the product's lifespan; utilize environmentally friendly materials, support sustainable trade practices, as well as decrease wastage through reuse and recycling. It indicates a shared commitment for developing an ideal environment and society for current as well as future generations. In this investigation, we examined the significant factors affecting sustainable buying behavior. We employed quantitative and qualitative analysis approaches. We conducted a questionnairebased investigation with 650 people from different cities in India. Statistic Package for Social Science (SPSS) analytical software is used to evaluate the key elements that influence long-term sustainable buying behavior. Cronbach's alpha coefficient (CAC) was employed to assess the questionnaire's dependability, while Confirmatory Factor Analysis (CFA) was utilized to determine its validity. We analyzed seven variables, including green selfefficacy, green attitude, green product knowledge, individual's value for green consumption, environmental intention, value for money perception and green purchase intention. This research finding demonstrates that individuals' values towards green consumption have a significant positive impact on factors affecting sustainable buying practices. This shows that the beneficial relationship between individuals' values and green consumption has a considerable influence on sustainable buying decisions. Value for money perception, has a low-level impact on variables influencing sustainable buying behavior, suggesting that financial considerations can play a less important role in developing sustainable buying behavior. [ABSTRACT FROM AUTHOR]

Introduction: The global trend toward consuming green food is on the rise. College students, as the future consumer base, have sparked significant interest in their inclination toward consuming environmentally-friendly foods. This paper integrates the Theory of Planned Behavior with the Norm Activation Theory to investigate the factors influencing college students' propensity to choose green foods, establishing a comprehensive model. Methods: This study utilized online and paper questionnaires for data collection, distributing them among college students and receiving 350 valid responses. In the data analysis phase, SPSS was employed for statistical data analysis, including descriptive statistics and regression analysis, while AMOS was used for structural equation modeling. Results and discussion: The data analysis results indicate that subjective norms, behavioral attitudes, and individual norms have a significant positive influence on college students' inclination to purchase green food. Purchase intention is indirectly influenced by personal norms and behavioral attitudes through perceptions of consequences. Responsibility attribution indirectly impacts purchase intention of green food through personal norms. Personal norms are indirectly influenced by responsibility attribution through perceptions of consequences. [ABSTRACT FROM AUTHOR]

AbstractIn the post-pandemic era, tourists are increasingly interested in sustainable consumption, particularly focusing on green hotels. Given the ongoing endemic nature of COVID-19, our research explores the effects of tourists’ residential locations, specifically pandemic-affected areas, on their intention to choose green hotels. Drawing on the Protection Motivation Theory, we discuss how and why residential location influences risk perception, which in turn motivates tourists to contribute to environmental protection by opting for green hotels. Results from five experiments suggest that the influence of pandemic areas on green hotel consumption can fluctuate over time. During the initial outbreak, a positive correlation emerges between tourists’ risk perception and their distance from the pandemic’s epicenter. Those residing in marginal areas show greater threat appraisal and stronger intentions toward choosing green hotels than tourists in central areas. However, this relationship is found to reverse during the mitigation and post-pandemic phases. Furthermore, our research reveals that hotels can significantly sway tourists toward green consumption through the strategic use of hope or fear appeals in advertising. These findings enrich the literature on pandemic-related influences on green consumption and offer practical insights for hotel managers and policymakers seeking to promote sustainable travel more effectively in the post-pandemic era. [ABSTRACT FROM AUTHOR]

The government, enterprises, and consumers play an important role in the realization of the “dual carbon” goal. However, the relationship between consumer behavior and this goal has not received sufficient attention. Based on theories related to green consumption, this paper analyzes the internal psychological factors of consumers and external influencing factors and constructs a tripartite evolutionary game model involving the government, enterprises, and consumers. The findings are as follows: (1) If the consumer’s price sensitivity coefficient is either too high or too low, it does not favor the evolution of consumer behavior towards green consumption, nor does it encourage enterprises to adopt green production practices. In such scenarios, government regulation and the provision of green subsidies to consumers and enterprises might be more effective. (2) The larger the green preference coefficient of consumers, the more likely they are to opt for green consumption, which in turn accelerates the shift of enterprises towards green production. In this situation, a robust supply and demand market for green products can effectively alleviate the pressure of environmental regulation. (3) The government’s “dual carbon” policy publicity prompts consumers to choose green consumption and enterprises to choose green production. (4) Government subsidies to enterprises and to consumers both encourage enterprises to choose green production and consumers to choose green consumption. The results of this study provide enlightenment on the development of the green product market and the achievement of the “dual carbon” goal. [ABSTRACT FROM AUTHOR]

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The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels' role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences. [ABSTRACT FROM AUTHOR]

Green consumption is gaining prominence across domains to negate the ecological footprint of humans. Focusing exclusively on the green mobility segment, the study attempts to analyze the impact of ‘Big Five’ personality factors on adoption behaviour and also address the attitude-intention-behaviour gap. Data was collected from 384 green/electric vehicle owners in Karnataka, India and the results revealed that personality traits like openness, emotional stability positively and significantly impact green adoption behaviour. Further, attitude towards green vehicles successfully mediates the relationship between personality traits and adoption intention which in turn is significantly associated to adoption, extraversion being an exception. Sufficient evidence was gained to prove the attitude-intention-behaviour link in green mobility context. Segmentation and target marketing efforts suggested based on the finding would aid automakers and policymakers in driving green behaviour across the traits and achieving positive attitude towards green vehicles, a crucial antecedent of green consumption intention and behaviour.

Digital transformation is one of the prominent phenomena of the century, and it has many effects on the economy, society, and environment. Digital transformation means using new technologies that lead to increased efficiency, creativity and innovation and can solve environmental challenges, such as reducing air, water and soil pollution, saving natural resources, protecting biodiversity and solving greenhouse effect reduction. Slow Green performance is an index that measures the degree of adherence of businesses to environmental activities and preserves resources for future generations. Organizations and companies are trying to move their production activities towards green production. Advertising activities are also organized through green marketing and combined green marketing. Given the importance of green performance, this article explains what aspects of the green supply chain are affected by digital transformation. This article is based on articles collected from the reliable hub research site and interviews with several experts in digital and green management. The present article, which is qualitative, cites numerous articles and the qualitative analysis method with MAXQDA software and explains how digital transformation makes the green supply chain more efficient. The results showed that digital transformation has the greatest impact on green production, followed by green materials and green consumption.

This study explores the interrelationship between community attachment in AlUla Heritage City (located in Saudi Arabia) and tourists’ green consumption practices, testing support for green tourism development as a mediator. The old historical city of AlUla, a significant city experiencing ongoing preservation and tourism development, represents an adequate context for exploring the link between community attachment and green tourism practices. This study employs a quantitative approach, including surveys with 328 local residents of AlUla. A structural equation modeling partial least square (PLS-SEM) analysis is conducted to explore the indirect influence of community attachment on tourists’ green consumption through the mediating role of support for green tourism development. The findings indicated a positive path from community attachment in AlUla to tourists’ tendencies toward green consumption behavior. Moreover, the mediating effects of support for green tourism development suggested that a deep sense of community attachment improves tourists’ support for green practices in the tourism sector. This study adds to the extended body of the literature on place attachment and green tourism by emphasizing the significance of community place attachment in stimulating tourists’ green consumption practices. Several practical implications for policymakers seeking to promote green tourism practices in heritage cities like AlUla are explored from the study results.

This study aims to discuss the role of social media in shaping consumer attitudes in the Vietnamese context. The research examines the impact of green attitude, green customer value, and social media on environmental concerns, subjective norms, and perceived green value concerning green consumers' food purchase intention. The study utilizes data from a survey conducted among 483 consumers in Hanoi, Vietnam, and adopts the Theory of Planned Behavior (TPB) as the initial framework for studying green food purchase intention. We modify and extend the TPB model by incorporating cultural, social, and personal psychological factors relevant to green food consumption. The findings of this study contribute to the understanding of the factors influencing consumer purchase intention in Hanoi, Vietnam. The results demonstrated the influence of social media on subjective norms, environmental concerns, and perceived green value, which in turn affect green food purchase intention among Vietnamese consumers. These results imply that to increase green food preferences among consumers, governments should also consider social media-based education programs to build an understanding of green food and sustainable consumption and emphasize the outstanding benefits of green products for the environment and society. In addition, marketers should pay attention to providing complete information and advertisements about green food products on social media. [ABSTRACT FROM AUTHOR]

This study explores the interrelationship between community attachment in AlUla Heritage City (located in Saudi Arabia) and tourists' green consumption practices, testing support for green tourism development as a mediator. The old historical city of AlUla, a significant city experiencing ongoing preservation and tourism development, represents an adequate context for exploring the link between community attachment and green tourism practices. This study employs a quantitative approach, including surveys with 328 local residents of AlUla. A structural equation modeling partial least square (PLS-SEM) analysis is conducted to explore the indirect influence of community attachment on tourists' green consumption through the mediating role of support for green tourism development. The findings indicated a positive path from community attachment in AlUla to tourists' tendencies toward green consumption behavior. Moreover, the mediating effects of support for green tourism development suggested that a deep sense of community attachment improves tourists' support for green practices in the tourism sector. This study adds to the extended body of the literature on place attachment and green tourism by emphasizing the significance of community place attachment in stimulating tourists' green consumption practices. Several practical implications for policymakers seeking to promote green tourism practices in heritage cities like AlUla are explored from the study results. [ABSTRACT FROM AUTHOR]

Sustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior. [ABSTRACT FROM AUTHOR]

E-commerce is regarded as a sustainable purchasing method with a large carbon emission reduction potential. Therefore, comparing the influencing factors of consumers' decision-making in traditional and online channels is helpful to understand consumers' purchasing behaviors in different channels and guide consumers to shift to green consumption. This study aims to investigate the differences in the factors impacting the fresh food purchase behavior of online and offline consumers and provide implications for relevant stakeholders based on the study results. The data from 402 questionnaires were analyzed using the partial least squares structural equation modeling (PLS-SEM) method within the theoretical framework of the theory of consumption values. The results show that two groups are significantly different in emotional value and conditional value, with the offline group focusing more on shopping immediacy and a pleasant shopping experience, and the online group focusing more on convenience and trust in well-known channels and brands. The insignificance of green labels and green product information suggests that consumers have not acquired the habit of referring to green product information to help them make green purchasing decisions in terms of fresh food. Relevant companies should differentiate their marketing strategy to attract target consumers, and the role of product green information should be emphasized in future. [ABSTRACT FROM AUTHOR]

The personal care market has seen a significant increase in environmentally‐conscious or "green" products, driven by a heightened sensitivity to environmental issues. In this study, we broaden the scope of the Theory of Planned Behavior (TPB) by including constructs related to health consciousness (HC), concern with personal appearance (CPA), and environmental product value (EPV). Our research explores the complex relationship between purchase intention (PI) and the various stages of change (SOC) associated with the consumption of products in the green category. The investigation examines the unique factors that combine attitudes and intentions while simultaneously analyzing the socio‐demographic influences on the progressive stages of behavioral change. By employing techniques such as structural equation modeling and variance analysis on an extensive dataset collected from 679 participants, our findings reveal a positive correlation between PI and the SOC. Notably, aspects of HC, CPA, and the EPV significantly influence attitudes toward green personal care products (GPCPs). The conclusions drawn from this study resonate with deep theoretical implications and simultaneously provide a substantial and practical framework for commercial enterprises. [ABSTRACT FROM AUTHOR]

Green design emphasizes the environmental attributes of the product life cycle, which can prevent environmental pollution at the source and reduce resource consumption. Based on the evolutionary game theory, this paper constructs a tripartite game model between "government-electrical and electronic manufacturing companies-consumers", explores the influence of participants' strategic choices and parameters on the evolutionary behavior of the three parties in different situations, and uses Matlab software to conduct numerical simulation analysis. Simulation analysis is the process of simulating real-world events and system behavior through computer models to assess, validate, and predict their performance and response. The research results show that the strategic choices of the three parties influence each other and government supervision and green consumption are conducive to incentivizing manufacturing companies to carry out green design. Consumer green preferences, environmental tax rates, corporate recycling revenue, and increases in consumer recycling revenue are all conducive to product design. Compared to environmental taxes, corporate subsidy policies have a greater impact on the behavior of the government, manufacturing companies, and consumers. Compared to consumer subsidies, corporate subsidy policies have a more significant effect on the behavior of governments and manufacturing companies, while for consumers, the opposite is true. [ABSTRACT FROM AUTHOR]

Purpose: Given the seriousness of environmental issues, academic research has proposed social norms as an effective policy tool to encourage a wide range of pro-environmental behaviors, including green consumption. However, tangible evidence of the effectiveness of the social norm approach for green consumption behaviors is unreconciled, raising controversy about such a strategy. Considering that social norm interventions are only effective when targeted at the right consumers, this study aims to focus on exploring the role of individual difference factors, namely, social power value-, social face value- and independence orientations, in clarifying the effects of social norms on green consumption behaviors. Design/methodology/approach: The study uses hierarchical ordinary least squares regression to test the hypotheses with survey data from 269 consumers in Southeast Asia. Findings: The study reveals that perceived social norms positively predict green consumption behaviors, providing additional evidence for the effectiveness of the social norms. It also finds that the perceived social norms have a stronger impact on the green consumption behaviors of consumers who value social power and social face. However, the effect becomes weaker for consumers with a strong tendency toward independence. Originality/value: This study highlights the importance of individual difference factors in explaining the effectiveness of social norms. The current findings also offer insightful implications for designing more effective social influence approaches for constructing green consumption culture. [ABSTRACT FROM AUTHOR]

To justify the production of green products, it is necessary to anticipate the choice of consumers toward products with different environmental friendliness. Therefore, it is necessary to understand the factors that determine this choice, particularly value factors. The study is based on the idea that a consumer is stimulated to eco-consumption by a set of values, not excluding individualist values; and the influence of values is mediated by motives. The purpose of the study is to develop the theoretical foundations of constructing a three-level system of value factors of green consumption on the example of office paper consumption. As a result, the study formed a system of factors containing preferences, motives, and values of office paper consumers. According to the proposed approach, for each respondent, quantitative characteristics of the elements of the system of factors were determined through a survey, which made it possible to identify correlation relationships between the elements. A pilot study was used to test the proposed approach to constructing a value factors system. The results of the pilot survey showed a positive connection between eco-friendliness of consumer preferences – through motives – with such values as “Nature,” “Self-development,” “Country success,” and “Social power.” This finding provides additional justification for the assumption that individuals are driven to green consumption not only by socially oriented values but also by individualistic values. Identifying the value factors of green consumption will allow predicting consumer behavior and influencing it through targeted marketing offers.

The 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, construal level, and green consumption were explored using a delayed-effect design to conduct two surveys at one-month intervals with 160 participants (100 women and 60 men). The results showed that (1) future orientation positively predicted green consumption intention and green consumption behavior, and (2) the construal level significantly moderated the influence of future orientation on green consumption. Specifically, a high construal level and high future orientation predicted the greatest green consumption intention, green consumption behavior, and green consumption decisions, while at a high construal level, future orientation positively predicted green consumption intention and behavior, with a greater tendency to purchase environmentally friendly rather than hedonic products. At a low construal level, future orientation had no significant effect on green consumption intention, behavior, and intention to purchase environmentally friendly products. This study is important for promoting public awareness of the importance of green consumption and encouraging green consumption behaviors to achieve the goals of sustainable development and protect the environment and social well-being.

This study aims to comprehensively investigate the impact of green consumption on adopting a sustainable lifestyle. Based on the theory of planned behavior (TPB), a simple conceptual model is developed, and hypothesized relationships are tested in the context of a developing country—India. Using proportionate stratified random sampling, data were collected from 422 respondents from five districts in Tamil Nadu, southern India. First, the psychometric properties of the survey instrument were tested by PLS-SEM, and hypotheses were tested using path analysis. The findings show that (i) green product literacy (GPL) is not associated with green product purchase attitude (GPPA), (ii) green product orientation (GPO) is positively related to GPA, and (iii) social influence is positively associated with GPA. The results also indicate that GPA is a precursor to green purchase behavior (GPB), resulting in a sustainable lifestyle. This study found that social influence strengthens the positive effect of GPO on GPPA. From a practical standpoint, this study can provide valuable insights for policymakers, businesses, and organizations aiming to promote sustainable lifestyles by encouraging green consumption. As with any survey research, common method and social desirability biases can be significant limitations. However, every effort has been made to minimize these biases. To the best of our knowledge, the conceptual model is developed and tested for the first time, particularly in the context of a developing country—India. Thus, this study makes a unique contribution to the literature on sustainability.

This study explored the generation gap in American consumers' green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed that the American consumer's green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Purchasing green products is one of the cornerstones to promote sustainable development since the negative impact of these products is lower than traditional goods. In a Circular Economic (CE) context, green products begin to encompass reconditioned products reintroduced to the production and consumption cycle, such as remanufactured products. Many green products and remanufactured products' features intersect; however, the consumers' perception of these two products is not equal. The present work analyses the consumers' intention to purchase remanufactured products in the Southern Brazil, in a CE context. To that end, 228 consumers from Southern Brazil answered a stated preference questionnaire with different scenarios of remanufactured smartphones with warranty, label and discount. Results indicate that warranty, label, and discount positively impact the consumers' choice towards remanufactured smartphones. Furthermore, results indicate that consumers would be willing to give up more on the discount in order to have a scenario where the remanufactured smartphone has a label and warranty. This study contributes to the literature on consumers' perception and purchase intention towards remanufactured products in emerging economies, which is still scarce. Furthermore, the industry might benefit from this work since understanding what affects consumers' purchase intention may help redirect marketing strategies to increase demand and competitiveness. [ABSTRACT FROM AUTHOR]