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1. Market orientation and Internet-related cognitions: inside the minds of small business managers

Author

Celuch, Kevin, Green, Anna M., Saxby, Carl, and Ehlen, Craig

Subjects
Internet -- Usage, Managers -- Behavior, Managers -- Analysis, Small and medium sized companies -- Management, Internet, Company business management, Advertising, marketing and public relations, Business
Abstract

The effect of market orientation and Internet-related cognitions on the usage of the Internet by small business managers is described.

Published
2007

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