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2. HOW TO KNOCK OFF A BILLION-DOLLAR BRAND AND GET AWAY WITH IT Supreme (FOR A WHILE)

Author

Sironi, Francesca and Gottardo, Alberto

Subjects
CLOTHING counterfeiting, TRADEMARKS (International law), FASHION merchandising, TRADEMARK application & registration, BRAND name products
Abstract

The article discusses international trademark law and clothing counterfeiting in relation to businessman Michele di Pierro's Italian fashion brand Supreme Italia and streetwear firm Chapter 4 Corp.'s trademark for the word Supreme. According to the article, Supreme Italia exploited the law by filing trademark applications in countries where Chapter 4 Corp. had not yet secured trademark registrations and selling goods with a counterfeit design using a Futura font and a bright red background.

Published
2021

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