1. Marketing Strategy of Black Light Theatre of Jiri Srnec on German Market
- Author
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Kervitcerová, Anežka, Postler, Milan, and Goščíková, Romana
- Subjects
Marketingová strategie ,Marketingový mix ,Situační analýza ,Situation Analysis ,Černé divadlo Jiřího Srnce ,SWOT analýza ,Marketingová komunikace ,Black Light Theatre Prague ,Komunikační mix ,PEST analýza ,Marketing Strategy ,Komerční komunikace ,Marketing Mix ,Black Light Theatre of Jiri Srnec ,Commercial Communications ,Marketing Goals - Abstract
The main goal of diploma thesis is to analyse the marketing strategy of Black Light Theatre of Jiri Srnec and to suggest its future improvements. The thesis itself contains six chapters, divided into theoretical and practical parts. First three theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Black Ligh Theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing strategy.
- Published
- 2013