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Paper is a case study of mobile operating systems market, where mobile operating system makers share a distributed knowledge of mobile operating system basics and different levels of information about consumer expectations. According to the basic logics, it is reasonable to expect that if it is commonly known that a choice A is better than a choice B, any agent i will prefer the choice instead of an inferior one. In case the mobile operating system makers some chose a completely different outcome which is rather based on disruptive thinking instead of common knowledge.

Paper is a case study of console market, where the console makers are identified as group G which shares a distributed knowledge of current consumer expectations. According to the basic logic, it is reasonable to expect that if it is commonly known that a choice A is better than a choice B, any agent i will prefer the choice instead of the inferior one. In case some console makers chose a completely different outcome which is rather based on belief instead of common knowledge.