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Large Language Models (LLMs), which simulate human users, are frequently employed to evaluate chatbots in applications such as tutoring and customer service. Effective evaluation necessitates a high degree of human-like diversity within these simulations. In this paper, we demonstrate that conversations generated by GPT-4o mini, when used as simulated human participants, systematically differ from those between actual humans across multiple linguistic features. These features include topic variation, lexical attributes, and both the average behavior and diversity (variance) of the language used. To address these discrepancies, we propose an approach that automatically generates prompts for user simulations by incorporating features derived from real human interactions, such as age, gender, emotional tone, and the topics discussed. We assess our approach using differential language analysis combined with deep linguistic inquiry. Our method of prompt optimization, tailored to target specific linguistic features, shows significant improvements. Specifically, it enhances the human-likeness of LLM chatbot conversations, increasing their linguistic diversity. On average, we observe a 54 percent reduction in the error of average features between human and LLM-generated conversations. This method of constructing chatbot sets with human-like diversity holds great potential for enhancing the evaluation process of user-facing bots.

Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human factors, such as one's environment, attitudes, beliefs, and lived experiences. Thus, employing LLMs (which do not have such human factors) in these tasks may result in a lack of variation in data, failing to reflect the diversity of human experiences. In this paper, we examine the role of prompting LLMs with human-like personas and asking the models to answer as if they were a specific human. This is done explicitly, with exact demographics, political beliefs, and lived experiences, or implicitly via names prevalent in specific populations. The LLM personas are then evaluated via (1) subjective annotation task (e.g., detecting toxicity) and (2) a belief generation task, where both tasks are known to vary across human factors. We examine the impact of explicit vs. implicit personas and investigate which human factors LLMs recognize and respond to. Results show that LLM personas show mixed results when reproducing known human biases, but generate generally fail to demonstrate implicit biases. We conclude that LLMs lack the intrinsic cognitive mechanisms of human thought, while capturing the statistical patterns of how people speak, which may restrict their effectiveness in complex social science applications.

Large Language Models (LLMs) are increasingly being used in educational and learning applications. Research has demonstrated that controlling for style, to fit the needs of the learner, fosters increased understanding, promotes inclusion, and helps with knowledge distillation. To understand the capabilities and limitations of contemporary LLMs in style control, we evaluated five state-of-the-art models: GPT-3.5, GPT-4, GPT-4o, Llama-3, and Mistral-instruct- 7B across two style control tasks. We observed significant inconsistencies in the first task, with model performances averaging between 5th and 8th grade reading levels for tasks intended for first-graders, and standard deviations up to 27.6. For our second task, we observed a statistically significant improvement in performance from 0.02 to 0.26. However, we find that even without stereotypes in reference texts, LLMs often generated culturally insensitive content during their tasks. We provide a thorough analysis and discussion of the results.

Cultural variation exists between nations (e.g., the United States vs. China), but also within regions (e.g., California vs. Texas, Los Angeles vs. San Francisco). Measuring this regional cultural variation can illuminate how and why people think and behave differently. Historically, it has been difficult to computationally model cultural variation due to a lack of training data and scalability constraints. In this work, we introduce a new research problem for the NLP community: How do we measure variation in cultural constructs across regions using language? We then provide a scalable solution: building knowledge-guided lexica to model cultural variation, encouraging future work at the intersection of NLP and cultural understanding. We also highlight modern LLMs' failure to measure cultural variation or generate culturally varied language., Comment: Accepted at NAACL 2024

Social science NLP tasks, such as emotion or humor detection, are required to capture the semantics along with the implicit pragmatics from text, often with limited amounts of training data. Instruction tuning has been shown to improve the many capabilities of large language models (LLMs) such as commonsense reasoning, reading comprehension, and computer programming. However, little is known about the effectiveness of instruction tuning on the social domain where implicit pragmatic cues are often needed to be captured. We explore the use of instruction tuning for social science NLP tasks and introduce Socialite-Llama -- an open-source, instruction-tuned Llama. On a suite of 20 social science tasks, Socialite-Llama improves upon the performance of Llama as well as matches or improves upon the performance of a state-of-the-art, multi-task finetuned model on a majority of them. Further, Socialite-Llama also leads to improvement on 5 out of 6 related social tasks as compared to Llama, suggesting instruction tuning can lead to generalized social understanding. All resources including our code, model and dataset can be found through bit.ly/socialitellama., Comment: Short paper accepted to EACL 2024. 4 pgs, 2 tables

We used natural language processing to analyze a billion words to study cultural differences on Weibo, one of China's largest social media platforms. We compared predictions from two common explanations about cultural differences in China (economic development and urban-rural differences) against the less-obvious legacy of rice versus wheat farming. Rice farmers had to coordinate shared irrigation networks and exchange labor to cope with higher labor requirements. In contrast, wheat relied on rainfall and required half as much labor. We test whether this legacy made southern China more interdependent. Across all word categories, rice explained twice as much variance as economic development and urbanization. Rice areas used more words reflecting tight social ties, holistic thought, and a cautious, prevention orientation. We then used Twitter data comparing prefectures in Japan, which largely replicated the results from China. This provides crucial evidence of the rice theory in a different nation, language, and platform., Comment: Includes Supplemental Materials

We present metrics for evaluating dialog systems through a psychologically-grounded "human" lens in which conversational agents express a diversity of both states (e.g., emotion) and traits (e.g., personality), just as people do. We present five interpretable metrics from established psychology that are fundamental to human communication and relationships: emotional entropy, linguistic style and emotion matching, agreeableness, and empathy. These metrics can be applied (1) across dialogs and (2) on turns within dialogs. The psychological metrics are compared against seven state-of-the-art traditional metrics (e.g., BARTScore and BLEURT) on seven standard dialog system data sets. We also introduce a novel data set, the Three Bot Dialog Evaluation Corpus, which consists of annotated conversations from ChatGPT, GPT-3, and BlenderBot. We demonstrate that our proposed metrics offer novel information; they are uncorrelated with traditional metrics, can be used to meaningfully compare dialog systems, and lead to increased accuracy (beyond existing traditional metrics) in predicting crowd-sourced dialog judgements. The interpretability and unique signal of our psychological metrics make them a valuable tool for evaluating and improving dialog systems.

Compared to physical health, population mental health measurement in the U.S. is very coarse-grained. Currently, in the largest population surveys, such as those carried out by the Centers for Disease Control or Gallup, mental health is only broadly captured through "mentally unhealthy days" or "sadness", and limited to relatively infrequent state or metropolitan estimates. Through the large scale analysis of social media data, robust estimation of population mental health is feasible at much higher resolutions, up to weekly estimates for counties. In the present work, we validate a pipeline that uses a sample of 1.2 billion Tweets from 2 million geo-located users to estimate mental health changes for the two leading mental health conditions, depression and anxiety. We find moderate to large associations between the language-based mental health assessments and survey scores from Gallup for multiple levels of granularity, down to the county-week (fixed effects $\beta = .25$ to $1.58$; $p<.001$). Language-based assessment allows for the cost-effective and scalable monitoring of population mental health at weekly time scales. Such spatially fine-grained time series are well suited to monitor effects of societal events and policies as well as enable quasi-experimental study designs in population health and other disciplines. Beyond mental health in the U.S., this method generalizes to a broad set of psychological outcomes and allows for community measurement in under-resourced settings where no traditional survey measures - but social media data - are available., Comment: 9 pages, 7 figures, pre-print

Stigma toward people who use substances (PWUS) is a leading barrier to seeking treatment.Further, those in treatment are more likely to drop out if they experience higher levels of stigmatization. While related concepts of hate speech and toxicity, including those targeted toward vulnerable populations, have been the focus of automatic content moderation research, stigma and, in particular, people who use substances have not. This paper explores stigma toward PWUS using a data set of roughly 5,000 public Reddit posts. We performed a crowd-sourced annotation task where workers are asked to annotate each post for the presence of stigma toward PWUS and answer a series of questions related to their experiences with substance use. Results show that workers who use substances or know someone with a substance use disorder are more likely to rate a post as stigmatizing. Building on this, we use a supervised machine learning framework that centers workers with lived substance use experience to label each Reddit post as stigmatizing. Modeling person-level demographics in addition to comment-level language results in a classification accuracy (as measured by AUC) of 0.69 -- a 17% increase over modeling language alone. Finally, we explore the linguist cues which distinguish stigmatizing content: PWUS substances and those who don't agree that language around othering ("people", "they") and terms like "addict" are stigmatizing, while PWUS (as opposed to those who do not) find discussions around specific substances more stigmatizing. Our findings offer insights into the nature of perceived stigma in substance use. Additionally, these results further establish the subjective nature of such machine learning tasks, highlighting the need for understanding their social contexts., Comment: Accepted for publication the 2024 International AAAI Conference on Web and Social Media (ICWSM)

In the r/AmITheAsshole subreddit, people anonymously share first person narratives that contain some moral dilemma or conflict and ask the community to judge who is at fault (i.e., who is "the asshole"). In general, first person narratives are a unique storytelling domain where the author is the narrator (the person telling the story) but can also be a character (the person living the story) and, thus, the author has two distinct voices presented in the story. In this study, we identify linguistic and narrative features associated with the author as the character or as a narrator. We use these features to answer the following questions: (1) what makes an asshole character and (2) what makes an asshole narrator? We extract both Author-as-Character features (e.g., demographics, narrative event chain, and emotional arc) and Author-as-Narrator features (i.e., the style and emotion of the story as a whole) in order to identify which aspects of the narrative are correlated with the final moral judgment. Our work shows that "assholes" as Characters frame themselves as lacking agency with a more positive personal arc, while "assholes" as Narrators will tell emotional and opinionated stories., Comment: Accepted to the 17th International AAAI Conference on Web and Social Media (ICWSM), 2023

Adaptive mobile device-based health interventions often use machine learning models trained on non-mobile device data, such as social media text, due to the difficulty and high expense of collecting large text message (SMS) data. Therefore, understanding the differences and generalization of models between these platforms is crucial for proper deployment. We examined the psycho-linguistic differences between Facebook and text messages, and their impact on out-of-domain model performance, using a sample of 120 users who shared both. We found that users use Facebook for sharing experiences (e.g., leisure) and SMS for task-oriented and conversational purposes (e.g., plan confirmations), reflecting the differences in the affordances. To examine the downstream effects of these differences, we used pre-trained Facebook-based language models to estimate age, gender, depression, life satisfaction, and stress on both Facebook and SMS. We found no significant differences in correlations between the estimates and self-reports across 6 of 8 models. These results suggest using pre-trained Facebook language models to achieve better accuracy with just-in-time interventions., Comment: Accepted to the 17th International AAAI Conference on Web and Social Media (ICWSM), 2023

The word embedding association test (WEAT) is an important method for measuring linguistic biases against social groups such as ethnic minorities in large text corpora. It does so by comparing the semantic relatedness of words prototypical of the groups (e.g., names unique to those groups) and attribute words (e.g., 'pleasant' and 'unpleasant' words). We show that anti-black WEAT estimates from geo-tagged social media data at the level of metropolitan statistical areas strongly correlate with several measures of racial animus--even when controlling for sociodemographic covariates. However, we also show that every one of these correlations is explained by a third variable: the frequency of Black names in the underlying corpora relative to White names. This occurs because word embeddings tend to group positive (negative) words and frequent (rare) words together in the estimated semantic space. As the frequency of Black names on social media is strongly correlated with Black Americans' prevalence in the population, this results in spurious anti-Black WEAT estimates wherever few Black Americans live. This suggests that research using the WEAT to measure bias should consider term frequency, and also demonstrates the potential consequences of using black-box models like word embeddings to study human cognition and behavior., Comment: 5 pages, 1 figure

Black Lives Matter (BLM) is a decentralized social movement protesting violence against Black individuals and communities, with a focus on police brutality. The movement gained significant attention following the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd in 2020. The #BlackLivesMatter social media hashtag has come to represent the grassroots movement, with similar hashtags counter protesting the BLM movement, such as #AllLivesMatter, and #BlueLivesMatter. We introduce a data set of 63.9 million tweets from 13.0 million users from over 100 countries which contain one of the following keywords: BlackLivesMatter, AllLivesMatter, and BlueLivesMatter. This data set contains all currently available tweets from the beginning of the BLM movement in 2013 to 2021. We summarize the data set and show temporal trends in use of both the BlackLivesMatter keyword and keywords associated with counter movements. Additionally, for each keyword, we create and release a set of Latent Dirichlet Allocation (LDA) topics (i.e., automatically clustered groups of semantically co-occuring words) to aid researchers in identifying linguistic patterns across the three keywords., Comment: Published at the 16th International AAAI Conference on Web and Social Media (ICWSM) 2022

While most mortality rates have decreased in the US, maternal mortality has increased and is among the highest of any OECD nation. Extensive public health research is ongoing to better understand the characteristics of communities with relatively high or low rates. In this work, we explore the role that social media language can play in providing insights into such community characteristics. Analyzing pregnancy-related tweets generated in US counties, we reveal a diverse set of latent topics including Morning Sickness, Celebrity Pregnancies, and Abortion Rights. We find that rates of mentioning these topics on Twitter predicts maternal mortality rates with higher accuracy than standard socioeconomic and risk variables such as income, race, and access to health-care, holding even after reducing the analysis to six topics chosen for their interpretability and connections to known risk factors. We then investigate psychological dimensions of community language, finding the use of less trustful, more stressed, and more negative affective language is significantly associated with higher mortality rates, while trust and negative affect also explain a significant portion of racial disparities in maternal mortality. We discuss the potential for these insights to inform actionable health interventions at the community-level., Comment: In Proceedings of The Web Conference 2020(WWW '20)

Social media is increasingly used for large-scale population predictions, such as estimating community health statistics. However, social media users are not typically a representative sample of the intended population -- a "selection bias". Within the social sciences, such a bias is typically addressed with restratification techniques, where observations are reweighted according to how under- or over-sampled their socio-demographic groups are. Yet, restratifaction is rarely evaluated for improving prediction. In this two-part study, we first evaluate standard, "out-of-the-box" restratification techniques, finding they provide no improvement and often even degraded prediction accuracies across four tasks of esimating U.S. county population health statistics from Twitter. The core reasons for degraded performance seem to be tied to their reliance on either sparse or shrunken estimates of each population's socio-demographics. In the second part of our study, we develop and evaluate Robust Poststratification, which consists of three methods to address these problems: (1) estimator redistribution to account for shrinking, as well as (2) adaptive binning and (3) informed smoothing to handle sparse socio-demographic estimates. We show that each of these methods leads to significant improvement in prediction accuracies over the standard restratification approaches. Taken together, Robust Poststratification enables state-of-the-art prediction accuracies, yielding a 53.0% increase in variance explained (R^2) in the case of surveyed life satisfaction, and a 17.8% average increase across all tasks., Comment: Published at the 16th International AAAI Conference on Web and Social Media (ICWSM) 2022

Nowcasting based on social media text promises to provide unobtrusive and near real-time predictions of community-level outcomes. These outcomes are typically regarding people, but the data is often aggregated without regard to users in the Twitter populations of each community. This paper describes a simple yet effective method for building community-level models using Twitter language aggregated by user. Results on four different U.S. county-level tasks, spanning demographic, health, and psychological outcomes show large and consistent improvements in prediction accuracies (e.g. from Pearson r=.73 to .82 for median income prediction or r=.37 to .47 for life satisfaction prediction) over the standard approach of aggregating all tweets. We make our aggregated and anonymized community-level data, derived from 37 billion tweets -- over 1 billion of which were mapped to counties, available for research., Comment: To appear in the proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing (EMNLP)

Predictive models over social media language have shown promise in capturing community outcomes, but approaches thus far largely neglect the socio-demographic context (e.g. age, education rates, race) of the community from which the language originates. For example, it may be inaccurate to assume people in Mobile, Alabama, where the population is relatively older, will use words the same way as those from San Francisco, where the median age is younger with a higher rate of college education. In this paper, we present residualized factor adaptation, a novel approach to community prediction tasks which both (a) effectively integrates community attributes, as well as (b) adapts linguistic features to community attributes (factors). We use eleven demographic and socioeconomic attributes, and evaluate our approach over five different community-level predictive tasks, spanning health (heart disease mortality, percent fair/poor health), psychology (life satisfaction), and economics (percent housing price increase, foreclosure rate). Our evaluation shows that residualized factor adaptation significantly improves 4 out of 5 community-level outcome predictions over prior state-of-the-art for incorporating socio-demographic contexts., Comment: Conference on Empirical Methods in Natural Language Processing (EMNLP 2018)