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This paper presents a rigorous and in-depth systematic review of the literature on Basic Psychological Needs Theory (BPNT) and its applications in marketing research. Despite the widespread use of conventional models and theories in marketing research, motivational theories, such as BPNT, which have demonstrated significant effectiveness in driving motivation, have been relatively neglected. BPNT proposes that fulfilling basic psychological needs for autonomy, competence, and relatedness (ACR) leads to intrinsic motivation, emotional stability, and strong attachment. Our systematic review identifies how the constructs underpinned by BPNT have been utilized, as well as what research designs, contexts, and methodologies have been applied in marketing research. By integrating BPNT into marketing research, the authors aim to provide researchers with much-needed directions for future research and advocate for its continued growth. Specifically, the review notes tensions in terms of contradictory findings, identifies major gaps, and operationalizes BPNT in marketing research by establishing a set of marketing priorities (provided in the form of testable propositions) in seven major domains under the lens of BPNT. As the first systematic literature review of its kind, this theoretical study serves as an essential reference and valuable resource for scholars and practitioners aiming to explore and integrate BPNT into their research and practice. [ABSTRACT FROM AUTHOR]

Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect of gender (i.e. male vs. female customers) and age (i.e. young vs. older customers) in these relationships.

Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a low-involvement convenience product vs. a high-involvement shopping product) in these relationships.

Academic research consistently emphasizes the significance of leadership style in driving performance outcomes within organizations. However, there remains a notable dearth of studies examining the association between servant leadership (SL) and employees' objective innovative performance. To bridge this research gap, this study adopts a dual theoretical lens, integrating the Conservation of Resource Theory and Social Exchange Theory, to explore the impact of SL on innovative performance specifically in the context of higher education institutions. In addition, this research endeavors to elucidate the mediating roles of subjective well‐being and knowledge sharing in the relationship between SL style and innovative performance. To this end, data were collected from employees and their peers in higher education institutions, and a partial least square (PLS)‐based structural equation modeling technique was used for analysis. The findings reveal a positive association between SL and employees' innovative performance. Furthermore, subjective well‐being significantly mediates the relationship between SL and innovative performance, while knowledge sharing has a trivial mediating effect. This study contributes to the literature by addressing the research gap in understanding the role of SL in enhancing innovative performance in higher education. The insights gained from this research can provide managers with valuable guidance on leveraging SL to foster employees' innovative performance. [ABSTRACT FROM AUTHOR]

E‐waste is the world's fastest‐growing waste stream, and it contains toxic chemicals that are harmful to human health. Research has shown that the vast majority of consumers are unwilling to dispose of e‐waste, preferring to keep obsolete products at home rather than returning them to manufacturers for recycling. Despite the evident importance of this area of research, there is yet to be a systematic assessment of e‐waste disposal behaviour that summarises the relationships among constructs in the forms of antecedents, decisions, and consequences from the perspective of consumer behaviour. With this knowledge gap in mind, the current paper's goal is to provide a comprehensive examination of available studies on consumer e‐waste disposal behaviour. In particular, the purpose is to promote e‐waste disposal behaviour by looking at how such behaviour has been utilised as a construct in the literature and what theories, contexts, characteristics, and methodological approaches have been used to strengthen this behaviour. Towards this aim, we used VOSviewer to examine N = 43 research publications on e‐waste disposal behaviour published in Scopus‐indexed journals between 2000 and 2021, noting discrepancies, identifying major research gaps, and developing comprehensive research agendas (provided in the form of testable propositions). [ABSTRACT FROM AUTHOR]

The present study aims to investigate the impact of English as a medium of instruction (EMI) on the academic performance of undergrad students, and to explore the moderating effect of geographical location, the medium of secondary schooling and schooling types in these relationship. Hypotheses were tested using SPSS 24.0 with a sample of n=140 student-teacher dyads. Hayes (2013) process macros for SPSS and regression analysis were used as methods. The results show that EMI has a significant positive impact on the academic performance of the students. The moderation analysis reveals that there is not any difference between the performance of students from rural areas and students from urban areas as per results obtained through statistical procedures. Furthermore, the students from non-English medium schools perform comparatively better than students from English medium schools. Likewise, results suggest that there is not any significant difference between performance of the students from the government schools and of students from private schools. [ABSTRACT FROM AUTHOR]

Drawing on construal level theory, basic psychological need‐candidate theory and gender schema theory, this study aims to develop a multilevel framework that explains how nostalgic brand positioning increases brand equity via nostalgic brand relationship dimensions (i.e., brand passion, brand local iconness and brand authenticity). Moreover, we posit that brand innovativeness and customer gender are important boundary conditions for these indirect effects of nostalgic brand positioning on brand equity through the nostalgic brand relationship dimensions. To this end, a convenience sample of N = 1,171 respondents was used to inspect the hypotheses in settings relating to the fast‐moving consumer goods industry. Results show a positive indirect effect of nostalgic brand positioning on brand equity through brand passion, brand local iconness and brand authenticity. Moreover, moderation results reveal that the effect of nostalgic brand positioning on brand passion and brand authenticity was more salient when brand innovativeness was lower; however, for brand authenticity, the effect was more pronounced when brand innovativeness was higher. Similarly, findings relating to the moderation effect of customer gender indicate that nostalgic brand positioning has a greater effect on brand passion and brand authenticity for females than for their male counterparts. Conversely, for brand iconness, the effect was equally important for both males and females. The practical and theoretical implications of these findings are provided and limitations are acknowledged. [ABSTRACT FROM AUTHOR]