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In this paper we consider the development of an automated information system for a coffee shop that meets the current standards and needs of this business. Emphasis is placed on both hardware infrastructure and content structure. This AIS system provides all the necessary functionality for a coffee shop to successfully run its business, including convenient menu search, online ordering and payment. In addition, the application helps to reduce the workload of the staff, as many tasks that were previously performed by employees can now be automated and performed by the system being developed.

The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.

New global challenges in the development of the economy, and as a result, in education, have led to changes in the requirements for forms and methods of teaching, for the content of educational programs, which requires the involvement of a wider range of practitioners and the adaptation of education to the standards of the digital economy. Under the influence of globalization processes, both the nature of the international competitiveness of countries and the nature of competitive advantages are changing, focusing on human capital, new forms of management, digital information. The vector of development of education is integrated scientific and technical programs that unite educational and scientific organizations with enterprises of the real sector. To this end, on the basis of higher education institutions, whose main goal is to provide professional personnel for the territory, scientific education centres are created that contribute to the introduction of an innovative approach to solving socio-economic problems of the region, provide comprehensive support for innovative initiatives of entrepreneurs and organizations, and methodological and consulting support for subjects small and medium businesses on the development of innovative entrepreneurial projects.