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Zahnradfabrik Friedrichshafen AG (ZF) has undergone significant restructuring to make the company more competitive in an uncertain economic environment. ZF management believes that the restructuring has better positioned the firm in the transmission market. A contract with Mercedes-Benz AG has been signed, and while another with BMW AG is likely. ZF's restructuring included employee cuts and the elimination of supervisory departments, increasing the responsibility of the manufacturing segments.

Retail Chain Initiates Closed Review for Its $100 Mil. Ad Account ATLANTA -- Fueled in part by ambitious expansion plans, Lowe's Cos. officials said last week that they have placed [...]

TraverRohrback Touts Legal Help Program DETROIT--A new campaign from TraverRohrback challenges the stereotype of lawyers as spotlight-seeking cashmongers with no regard for right and wrong. The Kalamazoo, Mich., agency touts [...]

DETROIT--Bozell Worldwide's new associate creative director Gary Johnston didn't waste any time making his mark at the agency. Since joining the Southfield, Mich., shop late last year, Johnston has overseen [...]

Golf Ads Poke Fun at 'Itty-Bitty' Austin Mini DETROIT--General Motors' Buick division is taking its 40-year marketing relationship with golf to a new level with TV spots specifically focusing on [...]

But 60 Regional Dealer Agencies Are 'Left Hanging' DETROIT--The Interpublic Group of Cos. emerged as the clear winner when General Motors last week outlined its much-anticipated integrated field marketing strategy. [...]

'Much More Watchable' Ads Are on the Way Tanya Gazdik DALLAS - W.B. Doner & Co. in Southfield, Mich., emerged the winner last week in a review for the broadcast [...]

Tanya Gazdik Agencies for Chrysler Corp. and Daimler-Benz are preparing a joint ad campaign heralding their merger, while Chrysler is considering scrapping its 'Great cars. Great trucks' corporate series. Jodi [...]

Tanya Gazdik General Motors is planning to remove nearly $1 billion in media buying duties for its dealerships from several dozen agencies and consolidate those tasks at GM Mediaworks, sources [...]

Only Pizza! Pizza! Remains Talking pizzas take center stage in Bozell Worldwide's first creative effort for Little Caesars since landing the $40 million pizza business last April. Don't look for [...]

DETROIT--Bozell Worldwide and Wolverine World Wide parted ways last week, ending a six-year relationship that included award-winning work by the agency for the shoe company's Hush Puppies brand. Rockford, Mich.-based [...]

APL May Lose Account; CEA Doing Fall Campaign DETROIT--General Motors may soon move creative responsibilities for its OnStar navigation system from Ammirati Puns Lintas, New York, according to sources. GM [...]

DETROIT--General Motors may soon remove creative responsibilities for its OnStar navigation system from Ammirati Puns Lintas, sources said. GM has already asked Campbell-Ewald Advertising in Warren, Mich., to create a [...]

* General Motors may soon remove creative responsibilities for its OnStar navigation system from Ammirati Puris Lintas, sources said. GM has already asked Campbell-Ewald Advertising in Warren, Mich., to create [...]

African American Shop Adds Promotions, Expands PR Unit DETROIT--Don Coleman Advertising has moved toward its goal of offering a full array of marketing services with the creation of a formal [...]

Alero Giveaway Program With Retailers Is Launched DETROIT--General Motors' Oldsmobile division today begins an Alero giveaway promotion with ABC that the automaker and network claim is the largest automotive sweepstakes [...]

DETROIT-Chrysler Corp. next month launches a $100 million campaign for its Jeep Grand Cherokee sport utility vehicle with the bold claim that it's what Superman drives. The 'Jeep. There's only [...]

Irma S. Mann, Perich to Work in Tandem DETROIT--Henry Ford Museum & Greenfield Village, Dearborn, Mich., has asked Perich + Partners in Ann Arbor, Mich., to join with Boston agency [...]

DETROIT--Meridian Advertising in Troy, Mich., has been named agency of record for the Inca Computer Builders chain. Inca, headquartered in Bloomfield Hills, Mich., operates 10 retail stores: four in the [...]

Tie-In With ABC Also Planned for New Model's Launch Campaign DETROIT--A plan by General Motors' Oldsmobile division to develop targeted minority marketing efforts for all of its models will begin [...]

* Chrysler Corp. will launch an estimated $100 million campaign next month for its Jeep Grand Cherokee sport utility vehicle with the bold claim that Superman drives one. The 'Jeep. [...]

DETROIT-Chrysler Corp. will launch an estimated $100 million campaign next month for its Jeep Grand Cherokee sport utility vehicle with the bold claim that Superman drives one. The 'Jeep. There's [...]

Oldsmobile takes a new direction in its advertising with a flashy campaign from its national agency, Leo Burnett, for the all-new Olds Alero sedan. Two 30-second teaser spots are both [...]

Kmart Spot Touts Back-to-School Linens DETROIT-Kmart this week is launching a 30-second TV spot that for the first time targets its Martha Stewart Everyday collection to returning college students and [...]

DETROIT--D'Arcy Masius Benton & Bowles' Troy, Mich., office is augmenting its creative staff as pert of an increased emphasis on new business development While its new business unit has traditionally [...]

C-E Set to Handle Top Driver's Expansion DETROIT--C-E Communications is gearing up for the expansion of Top Driver, a fledgling chain of driver-education operations with big plans and the support [...]

Yaffe Campaign Backs Drugstores' Expansion Into Food Retailing DETROIT--While other retailers ready back-to-school programs, Phar-Mor is going back to the drawing board with a bold repositioning of its retail concept. [...]

DETROIT--OfficeMax is targeting back-to-school shoppers with a new TV spot that broke nationally last week. The Shaker Heights, Ohio-based office supply chain's animated stick figure icon, 'Max,' returns for a [...]

Berlin, Cameron Poised to Get Olympics Task DETROIT-General Motors has tested work from Campbell-Ewald Advertising and McCann-Erickson Worldwide and a retail-oriented TV and print campaign from one of them is [...]

Client: West Michigan Grand Prix, Grand Rapids, Mich. Agency: Hanon McKendry, Grand Rapids Creative Director: Bill McKendry Associate Creative Director: Tom Crimp Copywriter: Kristi Klamer Art Director: Susan Johnston Production [...]

* Worried about waning brand loyalty due to its lingering strike, General Motors is preparing a direct mail campaign to ask existing consumers to stay within the GM family despite [...]

DETROIT-Gibson Musical Instruments is interviewing agencies across the country with the aim of adding another shop to its roster, said Terry Tirres, corporate director of creative services. Currently, the Nashville, [...]

Direct Campaign May Follow McCann TV Spot Touting Inventory DETROIT-Crippled by parts plant strikes, General Motors has launched a TV spot reassuring consumers that its inventories have not been depicted, [...]

Lends an Ear to Midsized Performers With Brand-Building Savvy Tanya Gazdik DETROIT - Gibson Musical Instruments of Nashville, Tenn., is interviewing agencies across the country with the aim of adding [...]

Strike Causing Misconception of Car Drought DETROIT--Worried about waning brand loyalty due to its lingering strike, Genera! Motors is preparing a direct mail campaign to ask existing consumers to stay [...]

* Ogilvy& Mather was told by Ford Motor Co. in 'no uncertain terms' that it was in trouble in Europe, one source said last week, but, 'they didn't believe it.' [...]

DETROIT--Ford Motor Co. has shifted several European ad assignments from Ogilvy & Mather Europe to Young & Rubicam Europe, both in London. The moves stem from the car maker's change [...]

DETROIT--Ford Motor Co.'s Lincoln-Mercury division opened its newly relocated headquarters in Irvine, Calif., last week as its national agency, Young & Rubicam, began shifting employees to new offices in Irvine [...]

DETROIT with Sloane Lucas and David Kiley * The lingering strike at General Motors will delay the $80 million launch campaign for the new Oldsmobile Alero until late September at [...]

DETROIT-Young & Rubicam is reorganizing its office here to deliver global integrated marketing services to its clients, said John Vanderzee, chairman of Y&R's Detroit office. Under the new structure, each [...]

Weight Watchers Franchisees Get New Ads DETROIT--Stone, August, Medrich & Co. is shifting the direction of longtime client Weight Watchers' ads in a new campaign breaking today for franchisees in [...]

Burnett's $80 Million Launch of Oldsmobile Model Is Put 'On Hold' DETROIT--The lingering strike at a General Motors parts plant may put the brakes on one of the automaker's biggest [...]

Greenfield Village Looks to Build Brand DETROIT-Henry Ford Museum & Greenfield Village, Dearborn, Mich., is in the final stages of a review of its $2-3 million account, said Julia Saylor-Plumhoff, [...]

DMB&B Brings In a New Creative Chief on Its Key Auto Account DETROIT-D'Arcv Masius Benton & Bowles is bringing in a California creative executive to head UI) its efforts for [...]

Former JWT Broadcast Buyer In Charge DETROIT-St. George Group, an integrated marketing firm based in Pittsburgh, is expanding its operations with the formation of St. George Media, a national media [...]

BOSTON - Irma S. Mann, Strategic Marketing has emerged as a finalist for the $2-3 million ad account of the Henry Ford Museum & Greenfield Village in Dearborn, Mich. Competing [...]

Chrysler Corp. said it will air no national advertising this fall for its Plymouth line, choosing instead to focus spending on its new Chrysler sedans and '99 model Jeeps. Regional [...]

Motor City agencies are driven to diversify DETROIT--Rob Elliott spent the longest 10 minutes of his life this past April. As he strode onto an airplane, the managing partner of [...]

A capsule history of a longstanding agency-client relationship. Reported by Tanya Gazdik 1900 David Dunbar Buick and his engineer; Walter L. Marr (shown here behind the steering wheel), build the [...]

DETROIT-Chrysler Corp. said it will air no national advertising this fall for its Plymouth line, choosing instead to focus spending on its new Chrysler sedans and '99 model Jeeps. Regional [...]