1. How push-pull has affected four foods
- Author
-
Pszczola, Donald E.
- Subjects
Ocean Spray Cranberries Inc. -- International trade ,ShanStar Biotech Inc. -- Product development ,Strauss Veal -- Product development ,Northland Cranberries Inc. -- Product development ,National Starch and Chemical Co. -- Product development ,GalaGen Inc. -- Product development ,Dannon Company Inc. -- Product development ,DCV Inc. -- Product development ,Ingman Foods Oy AB -- Product development ,BioGaia Biologics A.B. -- Product development ,Swissland Packing co. -- Product development ,Food industry -- Product development ,Cranberries -- Supply and demand ,Fruit industry -- Supply and demand ,Veal -- Product development ,Egg industry -- Product development ,Dairy industry -- Product development ,Gelatin -- Usage ,Starch -- Usage ,Biological products industry -- Product development ,Functional foods -- Product development ,Business ,Food and beverage industries - Abstract
Technology push and marketing pull, the 'Find a need and fill it' concept, and their interplay are discussed in relation to product development involving cranberries, eggs, yogurt and veal. In each of these products some new developments have been made based both on technological advances and on the needs consumers perceive, largely related to health issues.
- Published
- 1999