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This study aimed to understand job characteristics of generations Y and Z who present a new workforce demographic challenge for organizations. Using the Work Design Questionnaire, data were collected from 582 representatives of these generations residing in Pakistan and Russia and analyzed using a latent profile analysis and a multinomial logistic regression. The analysis resulted in three profiles across both generations that point to weak, moderate, and strong preference for job characteristics. The results indicate generation Z have higher preferences for feedback from others and from the job than generation Y while generation Y have higher preferences for work conditions than generation Z. Specifically, we examine the effects of generation and work experience on the membership in job characteristics profiles. The results could assist organizations in re‐calibrating their work design approaches and practices to better integrate, motivate, and retain these cohorts of employees. Adjustments should be made to the attraction, recruitment, selection, and onboarding strategies for new employees and motivation, communication, and retention practices for current employees. [ABSTRACT FROM AUTHOR]

Generation Y and Generation X comprise the majority of the workforce in Kazakhstan. This article attempts to unfold the origins of generational differences in job satisfaction and organizational commitment by focusing on its effect on employees who strongly absorbed the communist ideology and those who ended up in a newly formed country at an early age after collapsing of the USSR. A total of 605 participants from various government agencies were asked to complete a survey in which JSQ and OCQ were used to testify whether generational attributes of employees play a significant part. The results revealed Generation X values security and co-workers the most, whereas Generation Y values independence and supervision. Generation X, on the other hand, is dissatisfied with activity, power, and pay, while Generation Y is dissatisfied with a lack of creativity, variety and achievement. It was hypothesized that extrinsic, intrinsic satisfaction had stronger positive relationships with each commitment component for Generation X than Generation Y employees. Results partially supported the hypotheses. A substantial difference was discovered among the two generations of workers, with extrinsic job satisfaction found to be positively associated with commitment among Generation X and intrinsic job satisfaction strongly encouraging commitment among Generation Y. [ABSTRACT FROM AUTHOR]

In Panama, "Generation Y" was identified at the beginning of this millennium, which was two decades after the first reports of such a generation. However, the overall evolution caused by globalization and digital development generated changes at the collective level in society, as is to be expected. This article aims to provide a look at how Panamanians identified as Generation Y or Millennials express their national identity, values, and sense of belonging. This article presents a descriptive approach performed on the responses to a national survey of a sample of 384 people considered Millennials for the project "Panama's millennials: sense of belonging and national identity in a globalized society". The main findings show that this generation is very much in favor of equal rights between men, women, immigrants, and disabled persons; they advocate pro-social issues but show differences regarding the protection of the future. The majority of them disagree with civil society organizations, do not identify with the health system, nor do they recognize quality in the education system or state-sponsored employment-generating activities. They also highlighted imbalances in the implementation of justice and the distribution of the country's wealth. [ABSTRACT FROM AUTHOR]

Increasing clothing (over)consumption, supported by the fast fashion industry, has caused a significant reduction in clothing costs, raised major sustainability challenges, and highlighted the need for engaging in more sustainable consumption behaviour to mitigate the negative environmental, social, and economic consequences. Although green purchase behaviour is now well understood, extant literature still lacks a comprehensive approach to explain consumers behaviour (especially that of the younger generations) with respect to sustainable clothing. Using survey data collected through a structured questionnaire, this study aims to assess whether Generation Z is more inclined to buy sustainable or eco-friendly clothing than Generation Y. Given the non-random selection of respondents, analysis was conducted using propensity score matching to correct for potential bias based on a set of observable confounders. The results show that Generation Z is more likely to buy second-hand clothing, whereas Generation Y is more interested in clothes made of organic and eco-sustainable fabrics. [ABSTRACT FROM AUTHOR]

Abstract One of the global problems of our time is food waste that is most significant at the household level. There is a lack of research that focus on the food-wasting behavior of the main breadwinner groups in society, generations Y and X. To fill this gap, the purpose of this study is to analyse the factors that influence the food-wasting behavior of these groups. From data of a representative sample of 1,665 respondents by using structural equation modeling it is shown that the intention of reducing food waste is positively influenced by attitudes, health-, price and environmental consciousness, planning routines and ecological motives. The results show that influences from the immediate environment and the media are not effective, therefore programs dealing with the future of the Earth, children and sustainability, which strengthen environmental and ecological awareness and planning routines in generations X and Y are recommended.

The composition of today's workforce has experienced a notable increase in age diversity with four generations working together. The purpose of the study was to explore the influence of a multigenerational workforce on organizational performance, specifically examining the skillsets of different generational cohorts. The motivation for doing the study arose from the necessity to comprehend the skill sets of various generational cohorts and how this understanding could assist firms in fostering an inclusive work environment and effectively manage the human capital of diverse generational groups. A convergent mixed study methodology was utilized to quantitatively define demographic parameters and qualitatively investigate concepts and themes of the phenomenon, as well as provide a comprehensive understanding of participant experiences. Data was collected from a purposively sampled population of 60 employees across three distinct generational cohorts: Baby Boomers, Generation X, and Generation Y and included 4 senior managers and 56 line employees from a selected school in Lusaka District in Zambia. The data was acquired through surveys, focus group discussions, and semi-structured interviews. The results indicated the presence of different generational skillsets within the workforce. The findings proposed strategies and best practices for managing a workforce consisting of multiple generations. Organizations can utilize the study's findings to enhance employee engagement within a multigenerational workplace. Furthermore, the data can be utilized to guide management methods to maintain harmonious working relationships.

In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses are often turning to social media influencers for their brand marketing initiatives, using popular social media platforms. Currently, it is unknown how successful local non-celebrity influencer endorsements are in building brand equity among generation Y. The purpose of this paper was to explore the perceptions of generation Y customers on building local beauty brand equity through influencer marketing. A questionnaire using Google form was given to generation Y customers, recruited using a convenience sampling technique. A total of sixty-two (62) generation Y customers were recruited in the study. The results indicated that only few of the generation Y customers (n = 16; 25.81%) had positive perception about building local beauty brand equity through influencer marketing, while (n = 28; 45.16%) said that influencer marketing is sustainable. Furthermore, 45.55% (n=27) felt that influencer marketing is important for beauty brand industries. The study concludes that authenticity is a crucial factor in determining the impact of influencer marketing on building brand equity. Moreover, authentic influencers who genuinely interact with their audience and conform to local preferences greatly contribute to fostering strong brand connections.

The potential for cash waqf in Banten reaches IDR 55 billion per month or IDR 667.2 billion per year, but the realization is still far from expectations. One of the factors is related to the low literacy of the community, especially generation Y and Z about waqf. In a survey conducted by the Indonesian Waqf Board, the waqf literacy index score of Banten province in 2020 was 45.47 and the Waqf Basic Understanding Index Score was 50.88, this figure is in the low category. This study aims to determine the factors that influence the intention of Banten young people to donate through digital platforms, by adopting the concept of the Theory of Planned Behavior (TPB) which consists of subjective norms, perceived behavioral control, behavioral attitudes plus reliability and their influence on the intention to donate. This study uses an associative quantitative approach, the analysis was carried out using Structural Equation Modeling (SEM) with the SmartPLS application tool to test seven hypotheses of the relationship between variables in the model. Respondents, as many as 124 people were selected through a purposive sampling technique to get Muslim respondents interested in waqf through digital platforms. The results showed that subjective norms do not have a positive effect on behavioral intentions, perceived behavioral control has a positive and significant effect on behavior intention, religiosity has a significant positive effect on behavioral intention, attitude has a significant positive effect on behavioral intention. This study implies the need to improve their understanding through more intensive education and counseling, and the use of digital platforms that can facilitate access, transparency, and trust, developing and promoting digital platforms that are easily accessible, user-friendly, and secure. a more personalized approach in waqf campaigns, which emphasizes the religious aspects and direct benefits of waqf itself, to encourage waqf intentions. Potensi wakaf uang tunai di Banten mencapai Rp55 miliar per bulan atau Rp. 667,2 miliar per tahun, tetapi pada realisasinya masih jauh dari harapan. Salah satu faktornya terkait literasi masyarakat khususnya generasi Y dan Z tentang wakaf masih rendah, Dalam survey yang dilaksanakan Badan Wakaf Indonesia skor indeks literasi wakaf provinsi Banten pada Tahun 2020 diangka 45,47 dan Skor Indeks Pemahaman Dasar Wakaf mendapatkan angka 50.88, angka tersebut masuk dalam kategori rendah. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat anak muda Banten untuk berwakaf melalui platform digital, dengan mengadopsi konsep Theory of Planned Behavior (TPB) yang terdiri dari norma subyektif, kontrol perilaku yang dipersepsikan, sikap perilaku ditambah dengan keandalan dan pengaruhnya terhadap niat berdonasi. Penelitian ini menggunakan pendekatan kuantitatif asosiatif, analisis dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan alat bantu aplikasi SmartPLS untuk menguji tujuh hipotesis hubungan antar variabel dalam model. Responden sebanyak 124 orang dipilih melalui teknik purposive sampling untuk mendapatkan responden muslim yang tertarik berwakaf melalui platform digital. Hasil penelitian menunjukkan bahwa norma subjektif tidak berpengaruh terhadap niat berperilaku, kontrol perilaku yang dipersepsikan berpengaruh terhadap niat berperilaku, religiusitas berpengaruh terhadap sikap niat berperilaku, sikap berpengaruh positif signifikan terhadap niat perilaku. Penelitian ini mengimplikasikan perlu meningkatkan pemahaman mereka melalui pendidikan dan penyuluhan yang lebih intensif, dan penggunakan platform digitalyang bisa mempermudah akses, transparansi, dan kepercayaan, mengembangkan dan mempromosikan platform-platform digital yang mudah diakses, user-friendly, dan aman. pendekatan yang lebih personal dalam kampanye wakaf, yang mengedepankan aspek religiusitas dan manfaat langsung dari wakaf itu sendiri, untuk mendorong niat berwakaf.

Generations Y and Z make up a significant share of consumers, so businesses need to adapt their advertising strategies and communication methods to the characteristics of each generation. The purpose of the paper is to investigate the differences in the perception of commercial advertising by generations Y and Z. The methodological basis of the study is marketing theory and the theory of generations. Comparison of means tests, linear regression, and Lasso regression were used as research methods. The data set of the study is represented by data from a survey of 308 respondents conducted in February 2023 and designed us ing the semantic differential method. Our findings show statistically significant differences in the perception by generations Y and Z of the colour temperature of a commercial, the dynamism and volume of the music, and friendliness of the actors. Among the factors affecting the probability of purchase by both generations are the need for product, colour temperature, and high-quality commercial editing, while generation Z is influenced by the semantic component and friendliness of the actors, and generation Y – by the emotional component. Generation Y consumers are more prone to impulse buying behaviour. The factors influencing the likelihood to purchase are ranked in descending order of importance: for generation Z, these are the need for product, inter est in the plot of the commercial, attractiveness of the actors, and exclusivity of the offer; for generation Y, these are the need for product, inspiration after watching, depth of meaning of the advertisement, and exclusivity of the offer. The results of the study may be useful to representatives of the marketing and advertising industry.

The article examines the labour market needs of Generation Y and the significance of alternative learning methods. It highlights the impact of non-formal and informal education in developing workplace skills and abilities. Through a survey of Generation Y employees in Romania, the study evaluates the importance of new learning contexts for personal development, well-being, and continuous learning motivation. The research focuses on qualitative data analysis to explore the alternative learning experiences and needs of Generation Y in the labour market. Additionally, the article emphasizes the positive role of European youth programs in helping young people acquire valuable skills for the workforce.

This study investigates the influence of coffee tourist attractions (CTA) on the visit intentions of Generation Y and Generation Z. Utilizing a quantitative research framework, surveys were conducted to assess how product quality, service quality, and atmospheric of coffee shops as tourist destinations. The sample consisted of 314 respondents from Yogyakarta, including both generations. The results demonstrate that both Generation Y and Z are significantly influenced by the quality of products, services, and coffee shop atmosphere with Generation Y placing greater emphasis on personal recommendations and traditional marketing, while Generation Z relies more on digital interactions and social media. These findings highlight the importance of tailored marketing strategies to effectively attract each generational cohort. The study concludes that enhancing product quality, service, and atmosphere of coffee shops can positively impact their attractiveness as tourist destinations for both Generation Y and Z.

This article discusses part of a qualitative study carried out among representatives of four generations (the traditionalist generation, baby boomers, generation X, and generation Y), which reveals intergenerational differences in the way the ageing human body is perceived and the body practices to which it is currently exposed. Using the category of generations and assuming that the human body is a social construct resulting from the process of the socialisation of the biological – a symbolic form reflecting the rules, social hierarchies and cultural obligations binding in a given society and at a given historical moment, the article proposes an answer to the question: how does the moment of life of representatives of different generations, and thus the socio-cultural conditions defining selected generations of Polish men and women, determine the way in which the appearance of the body of contemporary seniors is interpreted? The collected material allows us to perceive generational differences (in the chosen topic), while the literature used helps to interpret the results of the study.

The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y. There has been an increased interest in guerrilla marketing tactics, which employ unconventional strategies to engage consumers. This study investigated the impact of guerrilla marketing, brand image, and brand awareness on the purchasing decisions of Generation Y consumers. The study adopted the Hierarchy-of-Effects Theory and conducted an empirical study the following constructs: viral marketing, ambush marketing, buzz marketing, street graphics marketing, brand awareness, brand image, and purchase decision. Data was collected from 442 Generation Y respondents in Thailand. Confirmatory factor analysis was used to analyse the model and construct's reliability. At the same time, the partial least squares structural equation modelling technique was adopted to explore the relationship of the study constructs. The results indicated that the purchase decision of Generation Y was significantly influenced by ambush marketing, buzz marketing, and street graphics marketing. The research revealed that brand image and brand awareness exerted a substantial impact on purchase decisions and served as key mediators in the relationship between guerrilla marketing and purchase decisions among Generation Y. The study emphasised the importance of guerrilla marketing techniques and leverage of the power of social media to influence purchase behaviour. Marketing managers should consider these techniques to attract Generation Y.

The consumer profile has undergone evolutions and transformations over the years due to the evolution of new generations of individuals, such as Generation Y. Social media has revolutionized the way in which consumers can search and find information about products in general, which has impacted how brands relate to their consumers. In this context, this study tries to understand how digital influencers are being used to influence Generation Y in the consumption of banking services from fintechs in Brazil via social media platforms. The specific objectives include profiling these consumers, identifying the most relevant influencers, and measuring the impact of influencer marketing. The results pointed to Generation Y's preference for mobile applications and personal recommendations when making decisions to purchase financial products. Fintechs stood out for the agility and autonomy they offered, as well as for being on the forefront in leading practices, innovations, and product offerings that drive sustainability forward. The study concluded that digital influencers play a crucial role in the awareness phase, but additional factors influence Millennial consumption decisions, highlighting the complexity of the decision process. [ABSTRACT FROM AUTHOR]

This study examines job satisfaction among Generation Y employees at Swiss-Belresort Pecatu, motivated by concerns about high turnover rates and varying levels of engagement within this demographic. The research aims to identify the factors influencing job satisfaction and analyze how demographic variables affect satisfaction levels. A quantitative research method was employed, utilizing a survey distributed to Generation Y employees at the resort. Data were analyzed using descriptive statistics and regression analysis to explore relationships between satisfaction levels and influencing factors such as work environment, company policies, career development opportunities, and work-life balance. The results indicate that while the overall job satisfaction of Generation Y employees is moderate, key factors such as career growth opportunities and work-life balance significantly impact their satisfaction. Differences in satisfaction levels were also found based on demographic variables, including age, gender, education, and length of service. The study concludes that Swiss-Belresort Pecatu should adopt tailored strategies to address the specific needs of Generation Y employees, focusing on career development, improved work-life balance, and a supportive work environment. These findings provide valuable insights for the management to enhance employee satisfaction and retention, ensuring a motivated and productive workforce in a competitive hospitality industry. [ABSTRACT FROM AUTHOR]

When investing, the investment motives of return, liquidity, and risk play a role in decision-making. However, due to the increasing relevance of environmental and social issues and the higher availability of sustainable investments, sustainability is an additional investment motive. The attitude of an individual toward sustainability has implications for other investment motives. This paper examines the interplay between the established financial investment motives of return, liquidity, and risk on the one hand and sustainability considerations on the other hand, with a view to the Generation Y cohort. A questionnaire approach was used to collect data from randomly selected Generation Y retail banking customers from Germany. The data were analyzed using correlation and regression methods. The findings of the paper confirm that there is a negatively directed relationship between the profit maximization motive and the green tradeoff intention. Furthermore, education moderates the relationship between the risk minimization motive and the green tradeoff intention. The paper contributes to different stakeholders. Practical implications result for retail banks and investment firms, which could continue to motivate Generation Y customers for sustainable investments and generate stronger financial education through targeted marketing and information campaigns. [ABSTRACT FROM AUTHOR]

Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this article is to understand how representatives of different generations (Baby Boomers, Generation X, Generation Y, and Generation Z) view organizational leadership in the context of the challenges posed by Industry 4.0. The authors want to assess whether there are common leadership qualities valued by all generations, despite differences based on generational affiliation. Design/methodology/approach: The study was conducted using a survey questionnaire aimed at people involved in decision-making processes in Polish companies. The analysis was based on descriptive statistics, which made it possible to assess the responses and compare the results among selected generational groups. Findings: The results indicate different approaches to leadership depending on generational affiliation. All generations agreed that leadership is crucial, but differ in their priorities. Baby Boomers value leader adaptation, Generation X emphasizes values, Generation Y focuses on success, and Generation Z focuses on diverse leadership competencies. Research limitations/implications: The survey is limited to Polish organizations, which may affect the generalizability of the results to other countries. The sample is small, especially for Generation Z, which may limit a fuller understanding of their perspectives. Originality/value: The article provides unique findings on the differences and similarities in leadership perceptions among the four generations. It points to the need for a flexible management approach that takes into account specific generational needs in the era of Industry 4.0. [ABSTRACT FROM AUTHOR]

The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y. There has been an increased interest in guerrilla marketing tactics, which employ unconventional strategies to engage consumers. This study investigated the impact of guerrilla marketing, brand image, and brand awareness on the purchasing decisions of Generation Y consumers. The study adopted the Hierarchy-of-Effects Theory and conducted an empirical study the following constructs: viral marketing, ambush marketing, buzz marketing, street graphics marketing, brand awareness, brand image, and purchase decision. Data was collected from 442 Generation Y respondents in Thailand. Confirmatory factor analysis was used to analyse the model and construct's reliability. At the same time, the partial least squares structural equation modelling technique was adopted to explore the relationship of the study constructs. The results indicated that the purchase decision of Generation Y was significantly influenced by ambush marketing, buzz marketing, and street graphics marketing. The research revealed that brand image and brand awareness exerted a substantial impact on purchase decisions and served as key mediators in the relationship between guerrilla marketing and purchase decisions among Generation Y. The study emphasised the importance of guerrilla marketing techniques and leverage of the power of social media to influence purchase behaviour. Marketing managers should consider these techniques to attract Generation Y. [ABSTRACT FROM AUTHOR]

Lifestyle as spectrum of behaviors governed by unifying principle covers an area of life that is observable among a group of people in society. It is not necessarily recognizable to everyone, except for the social researcher who differentiates between it and the rest of spectrum of behaviors in a given society. The method of qualitative research is based on thematic analysis of data according to principles of phenomenological approach. The required data is result of a semi-structured interview with 21 young women living in Tehran who were part of Y generation. The method of selecting the participants is purposeful, available and determining their number upon reaching saturation stage has been determined. The findings show that Individualistic lifestyle as one of three styles (individualistic, Consumerist and religious), a style based on freely choosing type of clothing and hijab, having different and independent times without family, drinking or recreational use of alcoholic beverages and focusing on It is on individual progress and self-actualization. It can be concluded that this lifestyle which sometimes contradicts religious and legal patterns in country, the participants try to follow their taste and choice, despite restrictions and structures governing society. In their individualistic lifestyle, these women are searching fun with friends and traveling without family. [ABSTRACT FROM AUTHOR]

Purpose: This paper explores the drivers for employee motivation in the IT sector in Poland. Specifically, it focuses on differences in what motivates employees belonging to generations X, Y and Z. Design/methodology/approach: This study, rooted in existing international literature around the topic of employee motivation, draws on 16 semi-structured interviews performed in May and June 2023 with senior managers and human resources representatives working in IT sector in Poland. The data was analysed using MAXQDA software. Findings: The findings of the qualitative section of this study are conformant with previous research from other sectors that the major motivation factors are finance and growth possibilities, when it comes to IT sector in Poland. However, it stresses that for the finance induced motivation boost to last it needs to be combined with growth. Also, generational differences between motivation factors were identified. The findings indicate to managers that motivation factors such as finance should not be treated in separation, but they should be accompanied by an adequate increase in responsibility and that for various generations different forms of employment could facilitate the motivating process. Research limitations/implications: The conclusions were formulated taking into account the sample’s limitations. The qualitative study was limited to the group of 16 respondents who despite having experience from multiple companies, at the time of the interviews worked for the same company: Atos Group. Therefore, this research can encourage further reflection on employee motivation in the IT sector. Originality/value: The systematic literature review indicated that the subject of employee motivation factors had not been undertaken in the context of Polish IT sector specificity. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Education for Life / Yaşadıkça Eğitim Dergisi is the property of Istanbul Kultur Universitesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: This research examines the effect of self-efficacy on the transfer of training, with career commitment as a moderating variable, focusing on Millennials. Method: The study employs a quantitative research method conducted in Indonesia’s three largest metropolitan areas: Jakarta, Surabaya, and Bandung. Data were collected directly from primary sources using questionnaires distributed to 100 selected respondents. Responses were measured on a five-point Likert scale. The sampling technique applied was non-probability sampling with a purposive method. The collected data were analyzed using statistical Partial Least Squares (PLS). Result: The findings reveal that self-efficacy significantly affects both career commitment and the transfer of training in both Gen Y.1 and Gen Y.2. Interestingly, the effect of career commitment on the transfer of training varies between the two groups. Among Gen Y.2, career commitment significantly impacts the transfer of training. However, in Gen Y.1, career commitment, while showing a positive trend, does not have a statistically significant effect on the transfer of training. Novelty: While previous research has explored factors influencing training transfer, this study introduces a novel perspective by focusing specifically on Millennials, who represent Indonesia's dominant workforce. It highlights the unique generational characteristics of Generation Y and their impact on training effectiveness. This focus is particularly relevant as Millennials are poised to drive Indonesia’s economic growth by 2030.

The present research aims to provide evidence, from a statistical point of view, of the relationship between the education level of individuals and their associated living standard. The study is based on correlation analysis, which is able to highlight the association between the two elements of interest and, at the same time, to show the strength of their relationship. Additionally, the correlation analysis will be conducted both for Generation Y and Generation Z. Presenting the correlation results in comparison with the two types of Generation will facilitate finding similarities or differences between Generations. The analysis considers 14 European countries and uses two ways of referring to the living standard in accordance with the scientific literature. Among the key findings, there is one in particular to be mentioned: the level of education does matter more for Generation Z as compared to Generation Y in having a higher living standard. The limits of the analysis and future research directions are mentioned in the conclusions.

This study explores the differences in perceived motivation levels between managers and Generation Y knowledge workers. Using data collected from 275 Generation Y employees and 95 managers, the research examines if these differences are statistically significant. The findings suggest that managers tend to have a more positive perception of employee motivation levels compared to the employees' self-perception. The study highlights the need for aligning managerial perceptions with the reality experienced by employees to improve overall motivation and performance within organizations.

The purpose of this study is to explain the differences in online shopping behaviour of generation X, Y and Z consumers in Denpasar City and Badung Regency Bali as measured by consumer personal aspects such as trust, convenience, comfort, security and marketing strategy aspects consisting of product quality, price promos, features and services. The population in this study is the X, Y and Z generation consumer groups in Denpasar City and Badung Regency who have shopped online. The sample size used was 180 respondents, who were taken using the Purposive Sampling method. The analysis technique used is descriptive statistical analysis and Anova (Analysis of Variance). The results of this study indicate that there are differences in online shopping behaviour between generations X, Y and Z, especially from the variable ease of use of applications and online shopping service features. This fact is expected to be a study for online shopping site owners in order to design the right strategy to foster online shopping behaviour in the generational groups they serve. The output of this research is an article published in an accredited national journal or international journal with a level 3 Technology Readiness Level (TKT). This TKT is limited to proving the concept of differences in consumer perceptions of generations X, Y and Z towards online shopping behaviour.

Objective: Being bullied is a profoundly distressing experience for children and adolescents, with the potential for adverse mental and behavioral outcomes throughout their adult years. This study aims to explore the association between juvenile bullying, self-esteem, loneliness, and social media addiction among men across three generational cohorts: X, Y, and Z. Method: The study utilized an online survey, administering structured questionnaires to 797 men aged 18-58 divided into three generational cohorts: 142 individuals from Gen X (born between 1965 and 1980), 275 from Gen Y (born between 1981 and 1996), and 380 from Gen Z (born between 1997 and 2005). Results: The findings demonstrate that across all three generations, there was a positive correlation between experiencing bullying in one's youth and social media addiction in adulthood. Among Gen X, self-esteem did not act as a mediator in this relationship, nor did loneliness moderate the links between bullying and social media addiction, or between self-esteem and social media addiction. However, for Gen Y and Z, self-esteem was found to mediate the relationship between bullying and social media addiction. Loneliness moderated the association between self-esteem and social media addiction in Gen Y and the association between bullying and social media addiction in Gen Z. Conclusion: The differences observed among generational cohorts can be attributed to changes in masculinity norms, the evolution of bullying types, and the rapid development of social media platforms, catering to the distinct needs and gratifications of each generation. [ABSTRACT FROM AUTHOR]

Many argue that work motivation varies with year of birth, suggesting the utility of generational labels such as Z, Y, X, or Baby Boomer. This article tests this generational hypothesis by using multilevel regressions with data from 584,217 individuals sampled by the Integrated Values Survey in 113 countries over more than 30 years. The results show that the importance of work first increases and then decreases with an individual's age and that the importance of work tends to decrease for everyone with the passing of historical time. These age and period effects make later-born generations seem work averse, while birth year and thus generational membership hardly explain work motivation after accounting for age and period effects. The article also tests whether ten other work-related attitudes can be explained through generational membership. The results suggest that the historical time period and an individual's life course explain work motivation and work attitudes better than generational membership. This life course and historical explanation is suggested as an alternative to the generational hypothesis of work motivation and attitudes that prevails in much of the literature. [ABSTRACT FROM AUTHOR]

Generation Y, born between 1981 and 1995, has a high-tech character because they grew up in the technological era. Gen Y's flexibility and impulsiveness arise from the many alternative options they have. These characteristics are reflected, among other things, in their leisure preferences, which prioritize practical experience and active contribution. The Bondowoso Railway Museum, which offers an immersive experience, needs to be assessed for its degree of suitability with the preferences of Gen Y visitors. This study aims to measure the extent to which the Bondowoso Railway Museum meets these expectations by comparing the preferences of Gen Y visitors according to the literature with the current facilities and activities provided by the museum. This research proves that Gen Y's preference for museum visits is not only driven by recreational factors, but also the ease of access to information and the relevance of knowledge conveyed in the era of technological advancement which is part of the preferences of Gen visitors. [ABSTRACT FROM AUTHOR]

One of the leading areas of Polish research addressed in the physical culture sciences, is the declining interest in physical activity. The likely reason for this situation may be the inadequate communication of physical culture to today's generations: BB (baby boomers), X (great unknowns), Y (millennials), Z (snowflakes), Alpha (digital). Therefore, the aim of this article is to address the problem of declining interest in physical activity in Poland by identifying the appropriate approach of teachers, trainers and instructors to today's generations. The specifics of BB, X, Y, Z and Alpha generations are described and their expectations regarding physical activity are indicated. It was concluded that activating these social groups should be done by prompting topics that are important to them. Thus, BB value organizational stability, X need to see the purposefulness and attractiveness of the activities, Y equate physical activity with personal development, Z only take up useful forms of activities, and finally Alpha like smart technology-assisted activities. [ABSTRACT FROM AUTHOR]

AbstractExploration of demographic variations is required to develop dynamic web platforms that cater to the varying preferences of diverse users. Hence, this study evaluated instructors’ demographic variations on a web-based platform for connecting with practitioners for student development. Both objective and subjective measures were adopted to investigate age- and gender-related differences in gaze behavior, task completion time, perceived cognitive load, perceived usability, and trust. Compared to male instructors, female instructors had higher fixation counts, longer task completion times, and statistically significant longer fixation duration. Female instructors gave higher usability and trust ratings but reported a higher cognitive workload. Compared to Generation Y instructors, Generation X instructors had longer fixation duration, higher fixation count, and statistically longer task completion time. Generation X instructors reported high cognitive load, lower usability, and trust ratings. The study also reveals demographic differences in parameters that instructors focused on while connecting with practitioners via a web platform. [ABSTRACT FROM AUTHOR]

This study explores the differences in perceived motivation levels between managers and Generation Y knowledge workers. Using data collected from 275 Generation Y employees and 95 managers, the research examines if these differences are statistically significant. The findings suggest that managers tend to have a more positive perception of employee motivation levels compared to the employees' self-perception. The study highlights the need for aligning managerial perceptions with the reality experienced by employees to improve overall motivation and performance within organizations. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Social Policy Studies / Sosyal Politika Çalismalari Dergisi is the property of Journal of Social Policy Studies / Sosyal Politika Calismalari Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Scientific Journal of the Polish Economic Society / Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego w Zielonej Górze is the property of Polskie Towarzystwo Ekonomiczne w Zielonej Gorze and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The current research studies the emotional intelligence of Generation Y and Generation Z workers in the IT industry & also analyses the relationship between emotional intelligence and work performance. Theoretical framework: Organizations have seen a pattern of ongoing changes in the workplace for the past decade. Current management in organizations observes different workstyles that have promoted the thought of not only the common skills but to explore them further with regards to disparate domains. Therefore, the notion of emotional intelligence has become an essential element for achieving success in today's idea of professionalism. Presently, three generations that present at work are Generation X, Y & Z. All the three generations have their own unique characteristics and behaviours. Design/methodology/approach: Both qualitative and quantitative data are presented in the study. A survey of the literature was interpreted and examined in relation to both generations. Primary Data for the study was collected with the help of a standardized questionnaire. To examine the data gathered from the questionnaire, the z test was used at a 5% significance level. Findings: Major findings reveal that Generation Z people are better than generation Y people in controlling their own emotions and those of their co-workers. However, it has been discovered that millennials are better able to control their emotions under stress. The analysis of the data also revealed a moderately favourable association between emotional intelligence (EI) and job performance, which suggests that those with higher EI tend to be more productive at work. Research, Practical and Social Implications: The study will help the organizations to formulate appropriate policies for Gen Y and Gen Z employees and will help these generations to better manage their emotions. Originality/Value: No previous work is conducted on comparing the emotional intelligence of Gen Y and Gen Z. [ABSTRACT FROM AUTHOR]

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base. [ABSTRACT FROM AUTHOR]

The Covid-19 pandemic significantly affected the global fashion industry, causing several changes that intensified competition between fashion retailers and brands, making it more challenging to establish or increase clothing brand awareness. Gender plays a crucial role in consumers' perceptions and decision-making, highlighting the importance of understanding the role of gender in effectively establishing and increasing clothing brand awareness. The objective of the study was to determine whether differences exist in the creation of clothing brand awareness of Generation Y male and female students. This study followed a descriptive research design. A self-administered questionnaire was distributed to students for voluntary completion. A total of 625 completed questionnaires were analysed by performing frequency analysis, descriptive statistics, internal consistency reliability, correlation analysis and regression analysis. After establishing the reliability of the measurement instrument, and confirming significant statistical relationships between all the constructs, multiple linear regression analysis was performed. The findings of the regression analysis revealed that for Generation Y male students, product, store image and advertising of clothing brands significantly influence their awareness of a brand; while for Generation Y female students, the price and advertising of clothing brands significantly influence their awareness of clothing brands. This study contributes to the literature relating to gender studies and brand awareness, and provides practical recommendations for clothing brands and retailers to more effectively establish or strengthen clothing brand awareness among Generation Y male and female consumers, respectively. [ABSTRACT FROM AUTHOR]

Objective: The purpose of the article is to answer the following questions: What are the problems faced by university managers responsible for managing multigenerational work teams? Is it possible, and if so, what are good practices in integrating the potential of multigenerational teams of employees? What is the overall assessment of multigenerational teams – do university executives see them as an opportunity or a burden? Research Design & Methods: Qualitative research in the form of a case study was carried out. This method included seven individual interviews with executives at the Faculty of Organization and Management at Lodz University of Technology. Findings: Executives at the selected university identify various types of problems in managing multigenerational teams, while recognising opportunities to integrate the potential inherent in age-diverse teams. Respondents are mostly positive about intergenerational teams, but they also note some difficulties for managers related to having a multigenerational team. Implications / Recommendations: The role of people responsible for leading multigenerational teams is becoming increasingly demanding. Striving to achieve equal involvement of representatives of all generations in the work is one of the most difficult challenges faced by university managers today. The effort, however, is worth making, as any diversity can positively influence the team and foster improvements in knowledge management. Contribution: The article adds to the characterisation of each generation of employees with aspects from a knowledge management perspective.