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Social scientists around the world commonly use the Likert scale. The scale has some limitations; in many cases, researchers are ignoring those limitations. Many social scientists have been trying to find out an alternative, but all initiatives do not correctly solve the problems. Among all limitations, the most critical issue is that Likert scale adopts a similar variance between two successive scale points. Fuzzy-Likert scale is a useful alternative for solving the existing limitation of the traditional Likert scale. Therefore, the current article describes the limitations of existing Likert scale and application of Fuzzy-Likert scale in perceived risk assessment. Naturally, risks are interrelated with different factors. Assessing risks with simple existing Likert scale is not entirely appropriate. A well-structured Fuzzy-Likert scale can be used to mitigate the existing problems. This article clarifies how efficiently researchers can use a Fuzzy-Likert scale for assessing the perceived risk in agriculture using a simple structured questionnaire with the help of an example. To reach the conclusions and recommendations, the researchers used different published articles, online repositories, report etc. through content analysis.

The primary concentration of this study was to assess the marketing risks faced by hybrid rice growers and explore the trajectories. With this notion, data were collected from randomly selected 300 hybrid rice growers in purposively chosen areas with the application of a structured interview schedule and conducting five focus group discussions with the farmers. The study identified seven key risks responsible for the poor marketing of hybrid rice in Bangladesh. Perceived marketing risks were assessed by farmer's opinion on likelihood and severity of each risk source through using a fuzzy-Likert scale. According to the finding 'high fluctuation of hybrid rice price' was the most serious risk in hybrid rice marketing in Bangladesh. The regression result found several socio-demographic factors of the farmers are significantly related with perceived risk. This study, therefore, suggests government taking propolicies for hybrid rice growers organized around farmers' those socio-demographic characteristics for minimizing marketing risk.

The primary concentration of this study was to assess the marketing risks faced by hybrid rice growers and explore the trajectories. With this notion, data were collected from randomly selected 300 hybrid rice growers in purposively chosen areas with the application of a structured interview schedule and conducting five focus group discussions with the farmers. The study identified seven key risks responsible for the poor marketing of hybrid rice in Bangladesh. Perceived marketing risks were assessed by farmers opinion on likelihood and severity of each risk source through using a fuzzy-Likert scale. According to the finding high fluctuation of hybrid rice price was the most serious risk in hybrid rice marketing in Bangladesh. The regression result found several socio-demographic factors of the farmers are significantly related with perceived risk. This study, therefore, suggests government taking pro policies for hybrid rice growers organized around farmers those socio-demographic characteristics for minimizing marketing risk.