1. The Role of Enjoyment, Trust, and Functional Quality on Purchasing Decisions of Online Game Items with Limited Edition as Moderator.
- Author
-
NUGRAHA, Kristian Suhartadi Widi, SURYANINGSIH, Ika Barokah, and SYAHRONI, Muhammad
- Abstract
This study is to test and analyze the determinants of enjoyment, trust, functional quality, and attitudes of online game players on purchasing decisions with limited editions to moderate the relationship between enjoyment and purchasing decisions. The object of this research is the sale of online games and virtual items. This study uses a sample of 250 respondents from game players who have purchased virtual items with snowball sampling collection techniques. The type of data in this study is cross-section data with primary and secondary data sources. Data collection using an online questionnaire via a google form. The analysis method in this study uses SEM PLS analysis. The results of this study show enjoyment has a significant effect on purchasing decisions, trust has no significant effect on purchasing decisions, functional quality has a significant effect on purchasing decisions, and limited edition moderates the relationship between enjoyment and purchasing decisions. Limited edition does not moderate the relationship between functional quality and purchasing decisions, and attitudes have a significant effect on purchasing decisions. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF