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1. The Effect of Humor Tactics on Attitudes Toward EGS and EGS Scientists

Author

Frank, Alexandra L, McKasy, Meaghan, Cacciatore, Michael, Su, Leona Yi-Fan, Choi, Sung In, Yeo, Sara K., Zhang, Jennifer Shiyue, and Freiling, Isabelle

Subjects
humor, Communication, scicomm, Social and Behavioral Sciences, science communication, opencomm
Abstract

Collaboration with Sarah Siskind and James Caven of Hello SciCom (https://www.hellosci.com/) to test the tone of a joke (negative, no humor, positive) on perceived trustworthiness of the source (scientist) delivering science information in a funny way.

Published
2023
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