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The dominating information technology of the present time is digital media. Platforms, like Facebook, Instagram, and TikTok encourage new types of connection, influencing friendships, family and peer groups, and business relationships while reshaping public involvement and discourse through influencers, memes, and viral media. However, algorithms dictate how social media is consumed, as well as the influence these platforms can have on individuals and society. As a result, the primary goal of this study is to investigate the impact of social media/artificial intelligence on society. This study examines the digital media ecosystem and its interaction with today's customers in depth. Furthermore, we present a theoretical framework for capturing the meaning of digital consumer interfaces. Finally, this study adds to the literature on marketing by expanding theories on technology and society and offering future research paths for academics. [ABSTRACT FROM AUTHOR]

The book review titled "AI and Society: Tensions and Opportunities" by Christo El Morr Editor focuses on the social issues surrounding the use of artificial intelligence (AI), such as safety, privacy, bias, and ethics. The book is divided into four sections, covering topics such as AI in healthcare, AI's impact on society and the law, ethical challenges, and philosophical reflections. It explores the connection between AI and macromarketing, emphasizing the importance of considering consumer well-being and protecting the well-being of other stakeholders. The book provides insights into the implications of AI on society and culture, offering theories and frameworks from various disciplines. [Extracted from the article]

This study provides a broad overview of literary criticism in advertising and discusses its relevance in understanding advertisements as textual narratives while also suggesting some avenues for future research. We do so by framing it through the work of Barbara Stern, who helped introduce literary criticism into the marketing discipline. We then explain our thoughts concerning why renewed interest in a literary approach to advertising is essential. Our approach integrates Stern's work with other emerging theories in English and consumer literature, synthesizing a variety of insights into an overview of what has been done within the discipline, offering a brief glimpse into the dynamic theoretical approaches wielded by others. [ABSTRACT FROM AUTHOR]

Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception of sustainability and explore potential factors influencing sustainable behavior. [ABSTRACT FROM AUTHOR]