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This study assesses students' perspectives, including their mental health, regarding their transition from face-to-face classes to online classes for the Spring 2020 Semester as a result of the Coronavirus Pandemic. An online questionnaire was administered at the end of the Spring 2020 Semester. Demographics as well as psychographics were assessed. Results showed that students with a more positive attitude toward online classes tend to have greater transition satisfaction with the administration and instructors. The results also revealed that students with greater transition anxiety will have lower transition satisfaction with the administration and instructors. Yet, the analysis uncovered a non-significant gender effect on transition satisfaction with administration and instructors. The results are important for college and university decision makers to better react to future unforeseen changes in the environment.

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward the social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing theory by focusing upon non-invasive cosmetic procedures that can delay aging or foster youthfulness. This paper also extends the ageism literature. [ABSTRACT FROM AUTHOR]

Analyzing real-time "Big Data" is an essential skill for many College of Business Administration students. As such, business students require an inter-disciplinary, multi-course approach to analyzing and interpreting Big-Data generated across the enterprise. This study suggests that the implementation of technologies across the business school curriculum and not just one single business discipline might provide business students with a competitive advantage in their job preferences by having an integrated view of technology across business disciplines. This academic approach and perspective offer insights into analytics education by using a qualitative research method. [ABSTRACT FROM AUTHOR]

This study attempted to develop the consumer-based brand equity (CBBE) measure by including social responsibility as an additional dimension in India. Five hypotheses were proposed based upon the literature review and included the following variables: brand awareness, brand association, perceived quality, brand loyalty, and social responsibility. All hypotheses were supported. This study developed a new brand equity measurement and provides empirical evidence of the multidimensionality of CBBE. [ABSTRACT FROM AUTHOR]

The use of fashion aesthetics or beauty in advertising has been shown to be effective. However, the extent to which such fashion aesthetics are consistent across cultures has not been adequately explored. As such, the theory of cultural meaning transfer is applied in this study. Additionally, three perspectives of model attractiveness are discussed as to their relevance in fashion aesthetics consumption in global advertising: the sociobiological model, the cultural model, and the blended model. A three-phase study is presented that indicates that the blended model seems to be the operative model for advertisers to adopt. In other words, the results of this study indicate that the same attributes of fashion aesthetics/beauty may be similarly or differentially meaningful among consumers from different cultures. [ABSTRACT FROM PUBLISHER]

Purpose – The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective. Design/methodology/approach – This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years. Findings – Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences. Research limitations/implications – Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches. Practical implications – International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions. Originality/value – This paper fills a need to understand both the similarities and the differences in marketing communications across cultures. [ABSTRACT FROM AUTHOR]