Search

ChatGPT can revolutionize education by enhancing student engagement and making learning more personalized. Drawing on UTAUT2, this study investigated determinants of intention to use ChatGPT for educational purposes. Data were gathered from 406 Malaysian students and analyzed using a hybrid approach including "partial least squares" (PLS) and "fuzzy-set qualitative comparative analysis" (fsQCA). PLS showed that performance expectancy, effort expectancy, hedonic motivation, and learning value significantly influence the intention to use ChatGPT. Furthermore, we found that personal innovativeness and information accuracy negatively moderate the associations between ChatGPT use and its determinants. While PLS demonstrated that social influence, facilitating conditions, and habit do not affect ChatGPT use, fsQCA revealed that all factors might affect the intention to use ChatGPT. fsQCA suggested that eight combinations of factors may lead to high ChatGPT use. The results hold various implications for ChatGPT developers, instructors, and universities and provide insights for accelerating ChatGPT adoption. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to explore and ranks the factors that might determine attitudes and intentions toward using autonomous vehicles (AVs). Design/methodology/approach: The "technology acceptance model" (TAM) was extended by assessing the moderating influences of personal-related factors. Data were collected from 378 Vietnamese and analysed using a combination of "partial least squares" and the "adaptive neuro-fuzzy inference system" (ANFIS) technique. Findings: The findings demonstrated the power of TAM in explaining the attitude and intention to use AVs. ANFIS enables ranking the importance of determinants and predicting the outcomes. Perceived ease of use and attitude were the most crucial drivers of attitude and intention to use AVs, respectively. Personal innovativeness negatively moderates the influence of perceived ease of use on attitude. Data privacy concerns moderate positively the impact of perceived usefulness on attitude. The moderating effect of price sensitivity was not supported. Practical implications: These findings provide insights for policymakers and automobile companies' managers, designers and marketers on driving factors in making decisions to adopt AVs. Originality/value: The study extends the AVs literature by illustrating the importance of personal-related factors, ranking the determinants of attitude and intention, illustrating the inter-relationships among AVs adoption factors and predicting individuals' attitudes and behaviours towards using AVs. [ABSTRACT FROM AUTHOR]

This study examined the impacts of shyness, self-esteem and loneliness on Facebook addiction by considering their inter-relations. Furthermore, the moderating effect of low self-control on the relationship between Facebook addiction and individuals' performance was also examined. Data were collected via an online survey from 348 Malaysians and were analysed using the partial least squares technique. The results showed that shyness has both a direct effect and an indirect effect through loneliness on Facebook addiction. Although self-esteem has no direct effect on Facebook addiction, it has an indirect effect through loneliness. The results also confirmed that low self-control negatively moderates the relationship between Facebook addiction and individuals' performance. The findings of the study contribute to knowledge on the impacts of social and psychological problem, including shyness, self-esteem and loneliness, on Facebook addiction. In addition, this study is the first attempt to investigate the moderating effect of personal characteristics, including low self-control, on the relationship between Facebook addiction and performance. The results could benefit psychologists, managers, and school counsellors in helping to prevent Facebook addiction and control its effect on individuals' performance by developing prevention and intervention programs., Author(s): Mohammad Iranmanesh [sup.1] , Behzad Foroughi [sup.2] , Davoud Nikbin [sup.3] , Sunghyup Sean Hyun [sup.4] Author Affiliations: (1) grid.1038.a, 0000 0004 0389 4302, School of Business and Law, [...]

Wellness tourism has grown popular and augmented the global market due to increasing healthy lifestyles. Based on the expectancy disconfirmation theory, the study aims to determine the antecedents and significance of tourists' revisit intention for wellness tourism. A quantitative method has been adopted. Data was collected from 361 tourists at wellness centres in Malaysia, and structural equation modelling was used to analyze the measurement and structural model. The majority of respondents are female, aged between 21 and 30, unmarried, with an average monthly income of USD 2,000. The study found that tourists' satisfaction was influenced by perceived value from social and emotional perspectives, while their experience was shaped by their emotional and quality perception of value content. Rewards had a significant impact on both satisfaction and travel experience. Tourists were more likely to recommend a wellness vacation if they were satisfied, but it was their unique travel experience that triggered revisit intention. E-word-of-mouth played a mediating role and revealed a positive relationship between satisfaction, revisit intention, and word-of-mouth. This study demonstrated the importance of determining the underlying factors to create tourists' revisit intention. The implications from theoretical and managerial viewpoints provide insights to scholars and practitioners to revitalize the tourism industry after COVID-19. Plain language summary: Examine the factors influencing revisit intention in wellness tourism through tourists' satisfaction, experience, and e-word-of-mouth. Wellness tourism has gained popularity and expanded in the global market due to the increasing adoption of healthy lifestyles. This study aims to explore the antecedents and significance of tourists' intention to revisit wellness tourism destinations. Data were collected from 361 tourists at wellness centers in Malaysia. The majority of respondents were female, aged between 21 and 30, unmarried, with an average monthly income of USD 2,000. The study revealed that tourists' satisfaction was influenced by perceived value from social and emotional perspectives. Additionally, their overall experience was shaped by their emotional response and the perceived quality of value content. Rewards were found to have a significant impact on both satisfaction and travel experience. Tourists were more likely to recommend a wellness vacation if they were satisfied, but it was their unique travel experience that triggered the intention to revisit. Furthermore, electronic word-of-mouth played a mediating role, highlighting a positive relationship between satisfaction, revisit intention, and word-of-mouth. This study underscores the importance of identifying underlying factors to foster tourists' intention to revisit. The implications from theoretical and managerial perspectives provide valuable insights for scholars and practitioners seeking to revitalize the tourism industry post-COVID-19. [ABSTRACT FROM AUTHOR]

Strategic roadmapping is in realizing strategic visions and driving transformative agendas, but its methodology remains largely underdeveloped, particularly in the context of information and operations technology management. To address this gap, this study proposes a strategic roadmapping methodology to standardize and enhance its applicability in academia and practice. This methodology offers an approach to develop a strategic roadmap, involving defining the roadmap's vision and boundaries, identifying critical initiatives, establishing priorities and contextual relationships, and highlighting the importance of continuous monitoring and updating. A case study focusing on Industry 5.0 transformation success is utilized to demonstrate the functionality and implications within the information and operations technology management context. The result allows manufacturers to effectively navigate the complexities and disruptions of Industry 5.0, fulfill its core objectives, and ultimately achieve digitalization success. [ABSTRACT FROM AUTHOR]

Previous studies have highlighted the negative effect of Facebook addiction on students' academic performance. The aim of the current research was to explore the effects of students' needs on Facebook addiction by considering the moderating effect of psychological well-being. Moreover, the moderating effect of performance-approach goals on the relationship between Facebook addiction and academic performance was explored. A total of 343 university students from Thailand were recruited to participate in this study. The hypothesized model was analysed using the Partial Least Squares technique. The results demonstrate that the effects of social and entertainment needs on Facebook addiction were significant, while recognition and information needs had no effect on Facebook addiction. The results provide evidence of the moderating effect of psychological well-being on the relationship between entertainment needs and Facebook addiction. The findings also revealed that Facebook addiction has a negative association with academic performance and that performance-approach goals positively moderate this relationship. Our findings contribute to the literature on Facebook addiction by testing the moderating effects of psychological well-being and performance-approach goals., Author(s): Nagaletchimee Annamalai [sup.1], Behzad Foroughi [sup.2], Mohammad Iranmanesh [sup.3], Setthapoom Buathong [sup.4] Author Affiliations: (1) grid.11875.3a, 0000 0001 2294 3534, School of Distance Education, Universiti Sains Malaysia (USM), , [...]

Copyright of Service Industries Journal is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: Customers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated the drivers of the continuance intention to use FDAs. This study aims to uncover the drivers of the continuance intention to use FDAs by integrating the "technology continuance theory" (TCT) with perceived task-technology fit, perceived value and perceived food safety. Design/methodology/approach: Data were collected from 398 individuals in Thailand and evaluated using "partial least squares" (PLS) and "fuzzy-set qualitative comparative analysis" (fsQCA). Findings: The PLS results supported the significance of all direct relationships, except the effects of perceived ease of use on attitude and perceived usefulness on continuance intention. Accordingly, perceived food safety positively moderated the impact of perceived ease of use on attitudes. The fsQCA uncovered seven solutions with various combinations of factors that predicted high continuance intention. Practical implications: This study enables food delivery apps to develop effective strategies for retaining users and sustaining financial performance. Originality/value: This research contributes to the literature by investigating the factors underlying the continuous use of FDAs with a new PLS-fsQCA technique and applying TCT in a new technological context, FDAs and enriching it by adding three variables: perceived task-technology fit, perceived value and perceived food safety. [ABSTRACT FROM AUTHOR]

Given the rise of marketing through social media influencers (SMIs), this study aimed to investigate the influences of source credibility and content validity factors on followers' attitudes and intention to purchase brands endorsed by SMIs through brand engagement and brand expected value. The study assessed the moderating effect of product–influencer congruency. Data were collected from 429 individuals in Iran and were assessed using the "partial least squares" (PLS) and "fuzzy‐set qualitative comparative analysis" (fsQCA) approaches. PLS results affirmed the significance of all direct relationships except the role of entertainment value on brand engagement and informativeness value on brand expected value. Product–influencer congruence positively moderated the effects of trustworthiness and expertise on brand expected value. fsQCA identified five solutions with various combinations of elements that lead to high purchase intention. The results of performing fsQCA revealed that three factors, namely attractiveness, entertainment value, and attitude, are necessary to achieve high purchase intention. fsQCA results challenged the PLS findings, indicating the importance of using an asymmetric approach in conjunction with PLS. Our study provides valuable insight for marketing influencers and practitioners on the importance of source credibility and content value factors in enhancing the effectiveness of SMI marketing activities and persuading customers to purchase endorsed brands. [ABSTRACT FROM AUTHOR]

Although an increasing number of companies are investing in travel-related apps and user retention with travel apps is becoming critical for these companies, few studies have investigated the determinants of travellers' post-adoption behaviour regarding travel apps. This study aims to contribute to the literature by exploring the drivers of travel-related apps' continuance intention to use, drawing on technology continuance theory (TCT) by integrating the perceived enjoyment, personal innovativeness, and attractiveness of alternatives. Data were obtained from 355 Thai travellers who had prior experience with travel-related apps and analysed using the partial least squares approach. The findings showed that TCT has good power to explain the travellers' continuance intention to use travel apps. Perceived enjoyment positively influences satisfaction. Furthermore, perceived innovativeness and attractiveness of alternatives negatively influence continuance intention. [ABSTRACT FROM AUTHOR]